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Reply To: Ethical question for dog food advisor

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Mike Sagman
Keymaster

Louise,

Thanks for your question. I understand your concern.

As we state in the “Final Word” on every one of the more than one thousand reviews on our website and on our Disclosure page located in the footer of every page:

“…we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews.

“However, we do receive an affiliate fee from certain online retailers, including some that offer their own private label brands.

“This policy helps support the operation of our website and keeps access to all our content completely free to the public.

“In any case, please be assured it is always our intention to remain objective, impartial and unbiased when conducting our analysis.”

Hope you find this reassuring. Thanks again for your question.