Victor Purpose Dog Food receives the Advisor’s top rating of 5 stars.
The Victor Purpose product line includes 6 dry dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.
Use the links below to check prices and read reviews from actual buyers at an online retailer.
- Victor Purpose Nutra Pro [A]
- Victor Purpose Grain Free Ultra Pro [A]
- Victor Purpose Performance (4 stars) [M]
- Victor Purpose Grain Free Hero Canine [M]
- Victor Purpose Senior Healthy Weight (4 stars) [M]
- Victor Purpose Grain Free Active Dog And Puppy [A]
Victor Purpose Grain Free Hero Canine was selected to represent the other products in the line for this review.
Victor Purpose Grain Free Hero Canine
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Beef meal, peas, sweet potato, chicken fat (preserved with mixed tocopherols), menhaden fish meal (source of DHA-docosahexaenoic acid), blood meal, garbanzo beans, pork meal, yeast culture, dehydrated alfalfa meal, natural flavor, potassium chloride, carrot powder, tomato pomace (source of lycopene), taurine, salt, choline chloride, dried seaweed meal, zinc methionine complex, vitamin E supplement, hydrolyzed yeast, iron amino acid complex, calcium carbonate, manganese amino acid complex, ferrous sulfate, l-carnitine, glucosamine hydrochloride, selenium yeast, copper sulfate, niacin supplement, vitamin B12 supplement, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, biotin, riboflavin supplement, calcium iodate, chondroitin sulfate, pyridoxine hydrochloride, vitamin D3 supplement, powdered cellulose, brewers dried yeast, dried Enterococcus faecium fermentation product, dried Aspergillus oryzae fermentation extract, dried Trichoderma longibrachiatum fermentation extract, dried Bacillus subtilis fermentation extract, silicon dioxide, tetra sodium pyrophosphate, vegetable oil, rosemary extract, green tea extract, spearmint extract, lecithin, fructooligosaccharide, folic acid, Yucca schidigera extract
Fiber (estimated dry matter content) = 4.2%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||36%||18%||38%|
|Calorie Weighted Basis||31%||37%||33%|
The first ingredient in this dog food is beef meal. Beef meal is considered a meat concentrate and contains nearly 300% more protein than fresh beef.
The second ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The third ingredient is sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.
The fourth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The fifth ingredient is menhaden fish meal, another protein-rich meat concentrate.
Menhaden are small ocean fish related to herring. They’re rich in protein and omega-3 fatty acids. What’s more, in their mid-depth habitat, menhaden are not exposed to mercury contamination as can be typical with deep water species.
This item is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1
The sixth ingredient is blood meal, yet another high protein meat concentrate.
Blood meal Blood meal is a by-product of slaughter and used to make high-protein (very low ash) animal feeds.
Yet even though some consider it a controversial ingredient, blood meal can still be considered a quality source of animal protein.
The seventh ingredient is lists garbanzo beans, also known as chickpeas. Like peas, beans and lentils, the chickpea is a nutritious member of the fiber-rich legume (pulse) family of vegetables.
Garbanzos contain about 22% protein, something which must be considered when evaluating the total protein reported in this food.
The eighth ingredient is pork meal. Pork meal is considered a meat concentrate and contains nearly 300% more protein than fresh pork. Yet it can also be high in ash — about 25-30%.
However, the ash content of the final product is typically adjusted in the recipe to allow its mineral profile to meet AAFCO guidelines.
The ninth ingredient is yeast culture. Although yeast culture is high in B-vitamins and protein, it can also be used as a probiotic to aid in digestion.
The tenth ingredient is alfalfa meal. Although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With seven notable exceptions…
First, we find tomato pomace. Tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.
Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.
Just the same, there’s probably not enough tomato pomace here to make much of a difference.
Next, dried seaweed meal is a product made from a family of brown algae known as Fucaceae (Rockweed). Although it does contain a number of healthy nutrients, seaweed meal is primarily used as a source of inexpensive carbohydrates (about 60% dry matter).
This item is only rarely used to make pet food and is more typically found in feeds for cattle, horses, hogs, hens and sheep.
In addition, brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.
Fans believe yeast repels fleas and supports the immune system.
Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.
In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.
In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.
What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.
We also find vegetable oil, a generic oil of unknown origin in this food. The ratio of omega-6 to omega-3 fats in any oil is nutritionally critical and can vary significantly (depending on the source).
Without knowing more, it’s impossible to judge the quality of an item so vaguely described. However, compared to a named animal fat, a generic vegetable oil cannot be considered a quality ingredient.
Additionally, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.
Next, this food includes chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
And lastly, this recipe contains selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
Victor Purpose Dog Food Review
Judging by its ingredients alone, Victor Purpose Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 36% and a mean fat level of 19%. Together, these figures suggest a carbohydrate content of 37% for the overall product line.
And a fat-to-protein ratio of about 51%.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the peas, garbanzo beans, alfalfa meal and brewers yeast, this still looks like the profile of a kibble containing a significant amount of meat.
Victor Purpose includes both grain and grain-free dry dog foods using a significant amount of named meat meals as its main source of animal protein, thus earning the brand 5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Victor Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
A Final Word
The Dog Food Advisor is privately owned and is not affiliated (in any way) with pet food manufacturers. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from online retailers (like Chewy or Amazon) when readers click over to their website from ours. This policy helps support the operation of our blog and keeps access to all our content free to the public.
For more information, please visit our Disclaimer and Disclosure page.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
Notes and Updates
- Association of American Feed Control Officials ↩
04/12/2019 Last Update