TruDog Dog Food (Freeze-Dried)


Rating: ★★★★★

TruDog Dog Food receives the Advisor’s top rating of 5 stars.

The TruDog product line includes two freeze-dried raw recipes.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

  • TruDog Feed Me Crunchy Munchy Beef Bonanza [U]
  • TruDog Feed Me Crunchy Munchy Gourmet Gobbler [U]

TruDog Feed Me Crunchy Munchy Beef Bonanza was selected to represent both products in the line for this review.

TruDog Feed Me Crunchy Munchy Beef Bonanza

Freeze-Dried Dog Food

Estimated Dry Matter Nutrient Content

Protein = 43% | Fat = 30% | Carbs = 19%

Ingredients: Beef, beef tripe, beef lung, ground beef bone, beef liver, beef heart, beef kidney, beef blood, beef fat, herring oil (natural source of vitamin D), mixed tocopherols (natural antioxidant), d-alpha tocopherol (natural vitamin E)

Fiber (estimated dry matter content) = 4.2%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis41%28%NA
Dry Matter Basis43%30%19%
Calorie Weighted Basis32%53%14%
Protein = 32% | Fat = 53% | Carbs = 14%

The first ingredient in this dog food is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.

The second ingredient is beef tripe. Tripe usually consists of the first three chambers of a cud-chewing animal’s stomach. As unappetizing as it may seem to us humans, tripe is favored by dogs and sometimes even includes the stomach’s contents, too.

The third ingredient is beef lung. Beef lung is a protein-rich organ meat that’s also low in fat.

The fourth ingredient is ground beef bone, an excellent source of natural calcium.

The fifth ingredient is beef liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The sixth ingredient is beef heart. Although it doesn’t sound very appetizing to us humans, heart tissue is pure muscle — all meat. It’s naturally rich in quality protein, minerals and complex B vitamins, too.

The seventh ingredient is beef kidney, an organ meat low in fat and rich in protein and essential minerals.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, we note the inclusion of beef blood, which consists mostly of water. And although it doesn’t sound very appetizing to humans, blood is naturally rich in protein (albumin), vitamins and minerals.

Next, herring oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, herring oil should be considered a commendable addition.

And lastly, we find no added vitamins or minerals on the ingredients list. We would assume these essential nutrients are provided by the food ingredients in the recipe.

TruDog Dog Food
The Bottom Line

Judging by its ingredients alone, TruDog Dog Food looks like an above-average raw product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 43%, a fat level of 30% and estimated carbohydrates of about 19%.

As a group, the brand features an average protein content of 46% and a mean fat level of 23%. Together, these figures suggest a carbohydrate content of 23% for the overall product line.

And a fat-to-protein ratio of about 49%.

Above-average protein. Below-average fat. And near-average carbs when compared to a typical raw dog food.

Free of any plant-based protein boosters, this looks like the profile of a raw product containing an abundance of meat.

Bottom line?

TruDog is a freeze-dried, meat-based raw dog food using a generous amount of named meats and organs as its main sources of animal protein, thus earning the brand 5 stars.

Enthusiastically recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

TruDog Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

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A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

02/21/2017 Last Update

  1. Association of American Feed Control Officials
  • is this safe for puppies?

  • Julie S.

    Thank you so much! Well, bummer… the Sodium content is too high for my CHF guy. I may try it for my 2 healthy fur babies, however. Thanks again!

  • Melissa Maher

    Hi Julie,

    I’m so sorry you didn’t get the info you were looking for when you gave us a call. I’m attaching an image of the AAFCO Nutrient Profiles (including sodium content) for both Turkey and Beef.

    If you have any further questions, please reach out to us at 800-476-8808 or [email protected]. We’re happy to help.

    -TruDog Customer Service

  • Julie S.

    I just called the makers of this food and they were UNABLE to provide me with their AAFCO Nutrient Profile or tell me what the sodium content is in their food. My dog has health concerns that require very restricted sodium. I know there isn’t any ADDED salt according to their web site and packaging, but there still may be sodium content that is naturally present in the meat varieties (Turkey and Beef). I find it concerning that no one at their organization was able to advise me of the sodium content or locate the full AAFCO Nutrient Profile. I see above that the recipe AAFCO Profiles are noted as “U” – Unspecified.
    Hmmm… not good. Has anyone had any luck with locating that Profile or the actual sodium content?

  • Cathy Koh

    Wow this food looks good. Imma try finding it in Singapore

  • willy46

    I enthusiastically agree with the five stars for Trudog. My dog and cat just can’t get enough of Feed Me. All of their products are first-class.

  • Christina Randall

    This food does have the AFFCO standards. Its not stated on the website but it is on the dog food packages on the back.

  • theBCnut


  • fedup

    I did add water but the powder just floated on top, even over night. .

  • theBCnut

    Just add water and it should become like canned food.

  • fedup

    I bought a bag of nusentia Turkey wanting to try it out. The bag was nothing but powder. Do dogs actually eat powder? I have never used Raw/freezedried food before so I am not sure what it is supposed to look like.

  • Superhero

    Yeah! Kind of makes you think that someone is paying them to up their brands. Hmm..

  • Hound Dog Mom

    Full Life:

    Only Natural Pet EasyRaw:

    I and Love and You:

    There’s also a fourth one out there but I can’t for the life of me remember what it’s called or find the website.

    One thing I did notice is that Sojo’s recently switched the meat and sweet potato in the ingredients list, the old formulas was #1 sweet potato, #2 meat but now it’s #1 meat, #2 sweet potato and the protein appears to have risen from 22% to 26% as a result (a good thing – imo). I’ll have to wait and see if this change is reflected in the “knock offs.”

  • Can you tell me some of the identical to Sojo’s brands? Are they less expensive?

  • You already made your point.

  • Omar D. Plumey

    Where did my last reply go?

  • Omar D. Plumey

    My frustrations is that this section was highly anticipated by many many people. And then in the end, after all this hype and anticipation, it cost money. It’s a great strategy to get people to pay. They’ve waited so long for this section, they have wanted it for sucj a long time, of course they’ll pay. Easy money.

  • Paul Lim

    Actually Omar has a good point. I listened to your full sales pitch and it seems to be approaching a FUD sales pitch (fear uncertainly & doubt) and seems be making the point that your 99% ‘free’ reviews are not enough to make a decision. also from your reply, are you are implying that the only revenue source for this site is the “editor’s choice” section??? i think a lot of people would like know the answers actually.

  • I’m sorry you feel Editor’s Choice is all,about money. For that was never my intention when I created it.

    As it has for more than 6 years, 99% of The Dog Food Advisor website remains completely free to everyone (including you).

    And it also remains free of annoying banners and display advertising, too.

    To help pay for the cost of 3 employees, 2 writers, 14 months of research, continuous monitoring, dedicated servers, content delivery networks and all the other expenses associated with operating the world’s busiest website about dog food, I decided to charge a very small for one year of access to the premium section only.

    Everything else remains free.

  • Omar D. Plumey

    Off topic. But having to pay for the while editors choice section was a low blow. I’ve recommended this site to many many people. Visited multiple times a day waiting for the release of this section just to find out it’s all about money. Granted, I know they worked hard on this, but a simple heads up saying its not going to be free would have gone a long way. Kinda disappointed here.

  • Magwheelz

    Good catch. My guess is because there’s more beef out there VE is able put out more product for another company. Or maybe more than one company..maybe the other meats will follow as well.

    Chicken is my buddy’s favorite, but he does have the beef from time to time.So if this ever can be found cheaper than VE….

  • zhiba

    That’s likely the case. But I don’t see the point (for consumers!). They don’t even offer the other flavors that VE has, only beef, and their pricing is 85% more per ounce. (Prices from Chewy.)

  • Hound Dog Mom

    Sometimes companies will just repackage a product in their name. I’ve seen a couple companies that sell food identical to Sojo’s under their name. I’m sure they just pay the parent company to do it.