Purina Beyond Simply 9 (Dry)


Rating: ★★★½☆

Purina Beyond Simply 9 Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.

The Purina Beyond Simply 9 product line includes 2 dry dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.

  • Beyond Simply 9 White Meat Chicken [M]
  • Beyond Simply 9 Ranch Raised Lamb [M]

Purina Beyond Simply 9 White Meat Chicken formula was selected to represent both products in the line for this review.

Purina Beyond Simply 9 White Meat Chicken and Whole Barley

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 30% | Fat = 18% | Carbs = 44%

Ingredients: Chicken, brewers rice, whole barley, canola meal, chicken meal (natural source of glucosamine), beef fat preserved with mixed-tocopherols, natural liver flavor, dried egg product, dried carrots, salt, potassium chloride, calcium carbonate, vitamin E supplement, choline chloride, zinc sulfate, ferrous sulfate, manganese sulfate, niacin, vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, vitamin B12 supplement, pyridoxine hydrochloride, folic acid, vitamin D3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of vitamin K activity), sodium selenite

Fiber (estimated dry matter content) = 4.5%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis26%16%NA
Dry Matter Basis30%18%44%
Calorie Weighted Basis25%38%38%
Protein = 25% | Fat = 38% | Carbs = 38%

The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

The third ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

The fourth ingredient is canola meal, a by-product of canola oil production more typically used to make feed for farm animals and to produce biodiesel.

Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.

In any case, because canola meal also contains about 37% dry matter protein, this ingredient would be expected to notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The sixth ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

After the natural liver flavor, we find dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

The ninth ingredient includes dried carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Purina Beyond Simply 9 Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Beyond Simply 9 Dog Food looks like an average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 30%, a fat level of 18% and estimated carbohydrates of about 44%.

As a group, the brand features an average protein content of 30% and a mean fat level of 18%. Together, these figures suggest a carbohydrate content of 44% for the overall product line.

And a fat-to-protein ratio of about 62%.

Near-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the canola meal, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Purina Beyond Simply 9 is a plant-based dry dog food using a moderate amount of named meat as its main source of animal protein, thus earning the brand 3.5 stars.


Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Purina Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

07/17/2017 Last Update

  • Gerardo Víquez

    I love purina, In the previous years i gave muy dogs beneful and they always seems so healthy. I bought a bulldog 5moths ago and i have been buying Beyond and my dog just love it

  • Amateria

    I honestly hate Purina with a passion, their Facebook makes me angry every time I go onto it haha and their stupid useless words are beyond aggrevating, Mars is no better.

  • Angela

    I do not like a pet food company that pushes such horrible dog foods like dog chow, beneful, Alpo, Moist and meaty Burger, and calls them 100% nutritionally complete. A dog food company that uses artificial colors known to cause problems. They use Menadione Sodium Bisulfite Complex – it has never been researched or specifically approved for long term use, such as in pet food
    **has been banned from use in food and supplements for human use in many European countries due to serious side effects, including permanent damage and deaths
    **FDA has banned synthetic vitamin K from over-the-counter supplements because of its high toxicity (dog food project). They use Ethoxyquin, BHA and BHT and defend the use, telling consumers they are 100% safe.

  • Angela

    Acana is a very rich food, there are way to many ingredients in it. Deboned duck*, duck meal, whole green peas, red lentils, duck liver*, duck fat, pinto beans, chickpeas, herring oil, green
    lentils, whole yellow peas, duck giblets*, Barlett pears*, sun-cured alfalfa, natural duck flavor, duck cartilage*, dried kelp, freeze-dried duck liver, whole pumpkin*, whole butternut squash*, kale*, spinach*, mustard greens*, collard greens*, turnip greens*, whole carrots*, Red Delicious apples*, pumpkin seeds, sunflower seeds, zinc proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries….

  • Angela

    I just started feeding my dog TOTW pacific stream (due to chicken, turkey and duck allergies) and he is doing great and he loves it. And I couldn’t believe how cheap it is, 10.99 for a 5 lb. bag. A 4LB bag of Purina beyond 9 is 9.00….

  • Angela

    The use of rosemary in dog food as a preservative is a good thing, rosemary is a great pathogen-fighter against common food bacteria, meaning it can help keep food from spoiling. 2. Marigold has high amounts of flavonoids and it appears to fight inflammation, viruses and bacteria. It also contains large amounts of lutein which is found in the retina of the eye and it protects the eye from the development of cataracts and macular degeneration. And its used to treat stomach upset and ulcers.(info from slimdoggy) 3. Flax is high in omega 3’s and is good for the skin and coat (if your dog does not have an allergy to it) 4. Yucca extract supplies good quantities of iron, magnesium, manganese, phosphorus, selenium, and silicon. It also contains vitamin A, B complex vitamins, and vitamin C. In addition, yucca schidigera extract is thought to reduce stool and urine odors.(fromm)

  • Daphne

    Yes, this was after they had adjusted. It also has caused constipation too. They typically have dry hard stool and then it is followed by squirting poop. I have been a pet owner of multiple dogs for several decades. I wanted to graduate from 2.5 to 3 star foods to a higher grade and it did not go well. After googling my issue with Acana, a lot of others had the same issue. I do not have issues with diarrhea and prefer solid stool for their benefit and mine. I was getting up every 1.5 to 2 hours letting them out. They were miserable and so was I…

  • Babslynne

    Did you slowly transition form their old food to the Acana over the course of a week or two?

  • Daphne

    Mine just had explosive diarrhea for three days from Acana Duck and Pear Singles which is top of the line. So, to assume it was something with the food… well, then Acana is crap too.

  • Jon Michael Doe

    Our dog is our family. We are not rich but I look for what I feel is the best dog food without concern of price. We initially had our dog (Ridge-back Mastiff) on a somewhat expensive dog food. It had a rating of 4.5 stars on here. He liked it for a while. After a while he would barely eat it. I don’t know if something changed with the brand or he changed. His stomach was hit and miss with it as well. We switched to this dog food. HE LOVES IT. He now sits by his bowl staring at us. Also tries to get into his dog food bin. He’s never eaten food like he does this food before. Well done Purina.

  • mahoraner niall

    I hate purina, but at least they are making an effort to make 1 good quality food.

    this is one of the three foods i recommend to people who cant afford higher quality and higher priced foods. This one is behind Newman’s own on my top 3. And diamond naturals is above Newman’s own

    Here are the best low priced dog foods in order
    1 Diamond NATURALS (not regular, the regular version is a rip off for ,such a low quality food)
    2 Newman’s own
    3 purina Beyond

  • Pitlove

    Hi- Unfortunely palatabilty has absolutely nothing to do with how much you pay for a food. In fact cheaper foods that use sugar and other flavorings are designed to be more palatable. Does not mean the food is healthy for your dog just because they will eat it.

    I have a very picky dog and he is on Fromm and eats it with no problem, no canned food, just plain kibble.

  • DeDe Neumann

    My Lab had been eating Taste of the Wild for probably 4 years and despite changing flavors with each bag, he became very disinterested..not what you want to happen when you’re paying premium prices. We had to start mixing in small amounts of wet food to get him to eat it. I went on vacation, shorted the amount of food for my son to feed the dog, he went to the grocery store and picked Purina Beyond because it had a chicken on the label ( kids!). I figured I would come home to a sick dog with the runs..but I came home to a very happy dog who devours his food without wet mixing, normal stool, shiny coat and has lost the 3 lbs the vet recommended over the summer. I’m happy to buy it at a regular grocery store cheaper than he expensive TOTW at the feed store.

  • LadyBug

    …and even if you can afford the most expensive foods, money does not always buy a good kibble these days.
    I opted for Simply 9 not because of the moderate price, but because the so-called ‘premium’ foods were getting so crammed full of junk (marigolds, rosemary, lavender flax, pea fiber, yucca, etc. – why not just graze them in a meadow?!) that I saw this simple basic food and found it to be the best thing I’ve discovered in years.
    So as Skye puts it – if you are on a budget this is probably one of the very best options, but I’ll add that even if you are not on a budget- it is probably one of the very best options.

  • LadyBug

    It depends.
    Back when I kept poultry, the dogs would steal and egg now and then and eat it raw. It never killed anybody but it give them loose stools sometimes. Of course, I feel a lot better about them eating raw off my farm than I do about eating raw anything from the grocery store!
    I don’t think a raw egg now and then is much harm but I still cook the eggs (boil to at least soft-boiled stage) and have fewer problems with diarrhea that way. Also, the enzymes in raw egg white can destroy Biotin which could be a problem if you feed them often. I just figure the ‘incredible edible egg’ does pack a punch, being so nutritious that I think no matter how you feed them, cooked or raw some egg now and then is very good for a dog. It really is like a superfood for them. I think some liver and liver broth or bone broth does them good too for what it’s worth.

  • LadyBug

    UPDATE: Okay, after giving this food a thorough test, on the most important litter of pups ever in my life I have to say we have a winner here! This food kept mom and babies in excellent condition throughout gestation, lactation and weaning. What a relief!
    The pups are now 3 months old and thriving, and I get tons of compliments on how good the mama looks after having a litter.
    I pretty much fed this kibble throughout, supplemented just a little with homemade chicken and rice. I did add some canned Nutrisource Chicken and Rice formula during the last week of pregnancy, and again during the fourth week of nursing, just to boost the calories. I have never seen more sleek, healthy pups! At about 4.5 weeks, I put this kibble in the blender with some formula and weaned the pups onto this kibble. It went great with no digestive upset at all, firm stools, perfect weights and profuse, soft coats. Although this is technically an Adult formula, I am raising the pups on it as the Calcium Phosphorus ratio is right in fact, better than the ratio on a lot of puppy formulas. I feel the the trade-off of NOT having all the allergy-inducing/hormone disrupting additives that are so prevalent these days in the puppy formulas is well worth it. This seems to be a clean and simple food and I am well pleased with the results.
    I highly recommend this food!

  • Skye G

    I fed Purina Beyond when I was struggling financially, back when it was called Purina One Beyond. I liked it pretty well and my dog did well on it. Definitely a great value. I recommend it to anyone who can not afford one of the “fancy” foods, but wants their dog to eat something higher quality. Good buy!

  • aimee

    Like the others i agree that raw egg whites contains many anti nutrient factors. Avidin binds biotin and other anti nutrient factors interfere with protein digestion.

    If the white is cooked these factors are neutralized. I don’t find there is any advantage to feeding raw egg white as it is poorly digested.

    You can read about this here:


  • Shawna

    I agree with C4c and C4d. The egg white has an anti-nutrient called avidin. Avidin binds with the B vitamin biotin. If feeding just the raw whites you could cause a biotin deficiency. Cooking the whites deactivates the avidin. The egg yolk is a good source of biotin so when feeding the whole raw egg (unless feeding excessive amounts) it is unlikely that a biotin deficiency would occur (unless the diet was already low in biotin – which a complete and balanced diet should not be).

    IF you prefer to cook the egg, just cook the whites as you will damage the fragile fats in the yolk by cooking it too.

    Even if you prefer to feed the eggs cooked, it is beneficial to feed them once in a while raw as they have the precursor protein strands making it easy for the body to make glutathione. Glutathione is the “master antioxidant” of the body and can not be efficiently supplemented. Raw eggs and raw milk are two of several foods that have the glutathione precursors.

  • Crazy4dogs

    I feed my dogs raw whole eggs about 2-3 times a week in with a raw dehydrated or cooked fresh meat with premix. These are usually Sojos, the honest kitchen, Grandma Lucy’s. I add 1 or 2 eggs mixed in for 3 dogs to share. I fed egg whites to a CRF dog. If you use only egg whites you must lightly cook it.
    Edit: when I cooked whole eggs my dogs are gassy, which is why I do raw whole eggs.

  • Crazy4cats

    I don’t have a clear cut answer. You are right, it is controversial. And it also depends, in my opinion how many eggs you are going to feed. There are a couple concerns about raw which includes salmonella and biotin deficiency. I occasionally give my dogs a raw egg in their food, but I usually lightly cook them. Many say to at least lightly cook the whites to avoid the biotin issue. They are a healthy addition however you are most comfortable feeding them. I feed my dogs 3 to 4 a week in their kibble and they each weigh around 80lbs. This subject has come up quite a bit so more may chime in with their opinions. Good luck!

  • Polo And Cody

    Do you mean raw eggs? I know this is quite a old post you have but are raw eggs cracked into dry food good? It’s a bit of a controversy online… One website says it is and another doesn’t. Any answers?

  • Polo And Cody

    I recently purchased a small bag of this dog food at Target, due to my dog starting to get sick eating Blue Wilderness. As I scroll through the comments about this food I’m hesitating more and more to see if I should feed my dog this or just put it in he shelf or throw it away.
    Anybody that could answer my question if I should take the chance or not please reply and also if you have any dry foods that are fairly priced please tell me that too.

  • LadyBug

    I used to feed ProPlan Sensitive Stomach (Salmon/Rice) years ago, but got away from Purina entirely when they started using things like Animal Digest, Millet, Rosemary, Flax…in fact, I gave up on almost all brands and have made my own food for quite some time, just supplementing with kibble.
    Anyway, this year I began searching for kibble again because I had a litter of puppies planned and wanted to feed kibble. Oh, what a long search, I could not find anything for mamas and babies at all. I can find foods with good ingredients but they always have other things in with them that I don’t like.
    So I decided to give this one a try and was pleasantly surprised. The dogs look great, great digestion, etc. I have to say, I am impressed and would recommend this food. The only thing it is an adult formula, not formulated for gestation or growing pups so I only used it for the first month of pregnancy and for adult dogs that don’t need a ton of calories, such as older dogs. (For my calorie burners, I am using Canidae Pure Sea.)
    I still have not found a dry kibble for puppies/growth that does not have rosemary, flax etc., but at least I can find some canned that are okay for them.
    Anyway, if you have a moderately active dog and want a good simple diet, this could be worth a try, I think it’s the best thing Purina has done in a good many years, far better than anything else they make for sure.

  • Dog Lover Plus
  • Bobby dog

    I rotate both recipes into my dog’s food line-up every so often. He loves the taste and does well on them. As Crazy4cats suggested, I also add fresh foods to up the protein and because it is higher in carbs than what he normally eats. Good job helping your mom’s dogs! 😉

  • Crazy4cats

    That’s great! Maybe you can talk her in to adding a little fish oil or sardines and eggs now and then to their food to make it even more healthy. Glad they are doing better.

  • Guest

    My mom upgraded from dog chow to this food for her mixed rat terriers and I can honestly say they look 10 times better. They aren’t shedding, digging, scratching or stinking. They are soft and shiny now. I’ve been on her like crazy about how her dogs were nasty and she needed to feed them something better but she swears by purina.

  • Mark Schmidt

    I bought a bag of this before I read this review, and my 3 dogs seemed to like it, so when they finished that bag I bought another. 2 of them developed serious loose bowels and one would not eat at all for a few days. Changed dry food and added plain cooked chicken breast to it and they both recovered in 2 days…I won’t buy this product again.