Purina Beyond Simply Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.
The Purina Beyond Simply product line includes the 3 dry dog foods listed below.
Each recipe includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
Use the links to check prices and package sizes at an online retailer..
- Beyond Simply White Meat Chicken [M]
- Beyond Simply Ranch Raised Lamb [M]
- Purina Beyond Simply Small Dog [M]
Purina Beyond Simply White Meat Chicken and Whole Barley was selected to represent the other products in the line for this review.
Purina Beyond Simply White Meat Chicken and Whole Barley
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, rice, whole barley, canola meal, chicken meal, whole oat meal, beef fat preserved with mixed-tocopherols, natural flavor, sunflower oil, salt, calcium carbonate, potassium chloride, vitamins [vitamin E supplement, niacin (vitamin B3), vitamin A supplement, calcium pantothenate (vitamin B5), thiamine mononitrate (vitamin B1), vitamin B12 supplement, riboflavin supplement (vitamin B2), pyridoxine hydrochloride (vitamin B6), folic acid (vitamin B9), menadione sodium bisulfite complex (vitamin K), vitamin D3 supplement, biotin (vitamin B7), ], minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride, dried Bacillus coagulans fermentation product
Fiber (estimated dry matter content) = 4.5%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||30%||18%||44%|
|Calorie Weighted Basis||25%||38%||38%|
The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.
The third ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.
The fourth ingredient is canola meal, a by-product of canola oil production more typically used to make feed for farm animals and to produce biodiesel.
Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.
In any case, because canola meal also contains about 37% dry matter protein, this ingredient would be expected to notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
The next ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The sixth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.
The seventh ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Although it may not sound very appetizing, beef fat is actually a quality ingredient.
After the natural flavor, we find sunflower oil. Sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.
Sunflower oil is notable for its resistance to heat damage during cooking.
There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Purina product.
With 3 notable exceptions…
First, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Chelated minerals are usually associated with higher quality dog foods.
Next, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added as probiotics to aid with digestion.
And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.
Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.
Purina Beyond Simply Dog Food Review
Judging by its ingredients alone, Purina Beyond Simply Dog Food looks like an average dry product.
As a group, the brand features an average protein content of 30% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 45% for the overall product line.
And a fat-to-protein ratio of about 59%.
Which means this Purina product contains…
Above-average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the canola meal, this looks like the profile of a kibble containing a moderate amount of meat.
Purina Beyond Simply is a grain-inclusive dry dog food using a moderate amount of named meat meal as its dominant source of animal protein, thus earning the brand 3.5 stars.
However, it’s unfortunate the company chose to include menadione in its recipe. Without this controversial ingredient, we may have been compelled to award this line a higher rating.
That said, menadione phobics may wish to ignore our rating and look elsewhere for another product.
Purina Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to Purina. If there are no recalls listed in this section, we have not yet reported any events.
- Purina Beneful and Pro Plan Dog Food Recall (3/11/2016)
- Purina One Beyond Dog Food Recall (8/30/2013)
A Final Word
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Important FDA Alert
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Notes and Updates
06/06/2020 Last Update