Pride Dog Food (Dry)


Rating: ★★★☆☆

The Pride Dog Food receives the Advisor’s mid-tier rating of 3 stars.

The Pride Dog Food product line includes 10 dry dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.

  • The Pride 22/12 Adult (3.5 stars) [A]
  • The Pride 22/10 Maintenance (2 stars) [M]
  • The Pride 22/16 Kennel Pak (3.5 stars) [A]
  • The Pride 30/20 Puppy Formula (3.5 stars) [A]
  • The Pride 24/20 Endurance Plus (2.5 stars) [A]
  • The Pride 26/18 Adult Performance (3.5 stars) [A]
  • The Pride 31/22 Performance Formula (3.5 stars) [A]
  • The Pride Pro Series 21/17 Field and Sport Formula [A]
  • The Pride 27/18 Professional Field Blend (2.5 stars) [A]
  • The Pride Pro Series 27/20 High Performance Formula (3.5 stars) [A]

The Pride Pro Series 21/17 Field and Sport Formula was selected to represent the other products in the line for this review.

The Pride Pro Series 21/17 Field and Sport Formula

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 23% | Fat = 19% | Carbs = 50%

Ingredients: Chicken by product meal, ground brewers rice, ground yellow corn, chicken fat (preserved with mixed tocopherols and citric acid), beet pulp (sugar removed), wheat flour, natural chicken flavor, fish meal, flaxseed, salt, brewers dried yeast, potassium chloride, choline chloride, zinc oxide, calcium carbonate, ferrous sulfate, zinc sulfate, vitamin E supplement, niacin supplement, copper sulfate, d-calcium pantothenate, folic acid, vitamin A acetate, manganous oxide, d- biotin, menadione dimethylprimidinol bisulfite (source of vitamin K), vitamin B12 supplement, vitamin D3 supplement, riboflavin, pyridoxine hydrochloride, ethylenediamine dihydroidide, thiamine mononitrate, inositol and, sodium selenite

Fiber (estimated dry matter content) = 2.8%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis21%17%NA
Dry Matter Basis23%19%50%
Calorie Weighted Basis20%39%42%
Protein = 20% | Fat = 39% | Carbs = 42%

The first ingredient in this dog food is chicken by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of a slaughtered chicken after all the prime cuts have been removed.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except feathers.

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh chicken.

In any case, although this item contains all the amino acids a dog needs, we consider chicken by-products an inexpensive, lower quality ingredient.

The second ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

The third ingredient is corn. Corn is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The fourth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The fifth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The sixth ingredient is wheat flour, a highly-refined product of wheat milling. Like corn, wheat is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider wheat a preferred component in any dog food.

After the natural chicken flavor, we find fish meal, another protein-rich meat concentrate.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

Unfortunately, this particular item is anonymous. Because various fish contain different types of fats, we would have preferred to have known the source species.

The ninth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, we find brewers yeast, which can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.

What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.

Next, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

In addition, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

The Pride Dog Food
The Bottom Line

Judging by its ingredients alone, The Pride Dog Food looks like an average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 23%, a fat level of 19% and estimated carbohydrates of about 50%.

As a group, the brand features an average protein content of 28% and a mean fat level of 19%. Together, these figures suggest a carbohydrate content of 45% for the overall product line.

And a fat-to-protein ratio of about 69%.

Near-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the flaxseed and brewers yeast in this recipe as well as the soybean and corn gluten meals in some of the others, this looks like the profile of a kibble containing a moderate amount of meat.

However, with 39% of the total calories in our example coming from fat versus just 20% from protein, some recipes may not be suitable for every animal.

Bottom line?

The Pride is a plant-based dry dog food using a moderate amount of named meat and by-product meals as its main sources of animal protein, thus earning the brand 3 stars.


However, it’s unfortunate the company chose to include menadione in its recipe. Without this controversial ingredient, we may have been compelled to award this line a higher rating.

That said, menadione phobics may wish to ignore our rating and look elsewhere for another product.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

The Pride Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

09/03/2017 Last Update

  1. Association of American Feed Control Officials
  • liliUS

    I dont understand something here. I feed my dog ‘pet & pride but it is chopped burger’, are you guys referring to the same thing ?

  • disqus4u

    My apologies. My google search at the time had me mistakenly believe that I was reviewing the Kroger’s product.
    Your response answers why my dogs thrived on Kroger’s Pet Pride for puppies. As adults, they are now eating Purina, which I had fed to our last 4 dogs for 15 years with no health issues.

  • Sarah

    A little late on this, but this review isn’t for Pet Pride, it’s for The Pride. Two different companies. Pet Pride, the food you’re talking about, is made by Kroger and only sold at their stores. The Pride is a food mainly sold at feed stores and aimed at hunters and farmers.

  • Hunter

    Why does the Kennel Pack have a Higher (3 Star) Rating?

  • HFF

    Within the last 15 years, I have rescued three dogs and also had two Beagles. I shop at Walmart, so I would usually buy the dog food there. I bought every brand of dog food Walmart had, expensive and not so expensive, trying to get these dogs to eat. They would usually eat it for a day or two and then just wouldn’t. A pet store owner told me that he fed all his animals on Pride. I bought Pride at the local farm store and these dogs would eat it all. Their coats would shine and they seemed to do very well on it. Mainly, they would eat it. Their bowl would be empty each day. The last one passed away last year at age 17. All passed from old age except one and it had nothing to do with the food. I am looking for Pride for my Shih tsu’s now because I am having the same problem. They don’t like anything I seem to buy them. I bought the one in the lime green bag for my other dogs,

    don’t remember the exact combination per centage, but it was chicken and rice. So it may not be considered the highest rated dog food, but if they won’t eat what you are buying for them you are wasting money and it’s not doing anything for the dog.

  • vicki

    I have resue animals & pets pride is a great dog / cat food & affordable. Thank you pets pride for providing a good product.

  • Tim

    The breeder (lab) recommended Pro Pride 26/20. I feed that along with a supplement called Fido-Vite, and my pup has done very well. Great coat, good growth. This food is quite different from what was reviewed, as the main ingredients are chicken meal and rice…

  • Pattyvaughn

    Hi jtk
    Mike tries to pick an average food in their line, not the best and not the worst, to represent the whole line. Since there are 4 foods with even less protein, I think he did a pretty good job deciding which one to use. The review is for the whole line, the individual food is so he can discuss ingredient quality.

  • LabsRawesome

    Hi jtk, if you look at the review above, you will see that Mike rated one formula (Puppy) slightly higher @ 3.5 stars. Judging by the ingredients list 3 stars is generous.

  • jtk

    Mike Sagman,

    It is unfortunate that you choose the Pride 24/20 to represent the Pride Line. Pride 24/20 is their “price food” aimed at hunting dog kennels.

    Pride 26/18 , Pride 26/20 and the Pride 21/17 are their flagship products and are excellent values.

    It is noteworthy that Pride has a “No questions asked, money back guarantee”.

    Please revise the review with their better feeds.


  • moose’s mamma

    Contrary to all the bad reviews my large 120lb mix breed dog (per dna results boxer, Chesapeake bay retriever, St. Bernard, American foxhound, and greater swiss mountain dog ) loves this food. We often cut pieces of chicken and beef if we are eating that for dinner in his food. Our chicken and beef are raised on our relatives farm so hormone, antibiotic and steroid free. Moose has always eaten this product after I compared the ingredients to purina’s large breed puppy food and then later to large breed adult dog dry food. We always used the adult but have since switched to the pro series. I imagine that there are not too many dry foods that got stellar ratings on this page.

  • morris

    “Bottom line?

    The Pride dog food is a plant-based kibble using a below average amount of pork or chicken by-product meals as its main sources of animal protein, thus earning the brand 3 stars.”

    I am trying to figure out how this food can be rated 3 stars….when reading the statement that is quoted above makes it sound like it should be rated lower.

    Anyway…after seeing the 3 star rating….I purchased the 24/20 endurance formula. Glad I only purchased one bag…none of my german shepherds will eat it…and I don’t blame them. When I opened the bag…I noticed that awful smell…like some sort of spice…does anyone know what that smell is from?

    Doesn’t matter how many stars a food is rated…if the dogs won’t eat it….its not worth it.

  • Betsy Greer

    Hi Holly Kay,

    If your pup is is developing some skin and coat issues on this food, I think I’d take a look at something else as this food must be lacking something essential your pup needs. Maybe head over to the forum area and take a look at the Diet & Health Issues and click on Large and Giant Breed Puppy Nutrition for a list of suggested puppy foods for your large breed pup.

    In the meantime, you could add an occasional tinned sardine or fresh egg to your pup’s diet and see if the added omegas or linoleic acid seems to help improve the condition of his skin and coat.

  • Holly Kay

    My 6mo old weimador loves it and her bowels are more consistent. I switched her to large breeds because she was not getting “enough” on puppy. She’s satisfied. I think it may be lower on fats though because she’s developed dandruff and her food is the only change.

  • disqus4u

    Yes I did (very disappointing), so i did some more investigating and found that the pups had found an old rawhide chew in their toy basket.. I remember a well meaning relative buying some of these for our other dogs and they caused the same problem. These escaped being thrown out.

    All rawhide chews are now in the garbage and after 1 day the dogs bowel movements are firming up again and they are back on Pet Pride Puppy Formula.
    Kroger has Pet Pride on a “Close Out” sale at the moment in WV. What is going on?

  • Hound Dog Mom

    Have you read the reviews for Purina?

  • disqus4u

    I have been feeding a 9 week old and 6 month old dachshund pups on Pet Pride puppy formula for the past week. Both are showing signs of this food not agreeing with their digestive systems. Going to the store now to buy Purina.

  • Susan

    I have been feeding Pride Prof field blend 27/18 and Puppy blend for over 6 years… My dogs love it. I used Eukanuba for years, and spent way too much money while my dogs did not like it. They have thrived on this Pride food, as have my puppies. My purse likes it much better also. Thank you Pride. S Davis , Goldsboro, N. C.

  • Hound Dog Mom

    It’s wonderful that your dogs are doing better on The Pride than they did on Purina, Old Yeller and Alpo. Old Yeller, Alpo and most of the Purina foods are only rated 1 star. That doesn’t mean that this food it excellent, it’s just an improvement over the others.

    I wouldn’t assume corn is a quality ingredient merely because a dog will eat it if given the chance. How many dogs die each year due to poisoning from eating anti-freeze, chocolate, poisonous plants, etc? Some dogs will eat anything they can get their mouth on (my hounds are the perfect example!). There’s no doubt corn is a highly digestible form of energy, but due to all its negative aspects I can only assume it’s inclusion is so prevalent in dog food because it’s cheap energy, not quality energy.

    Some of the reasons corn is bad for dogs (and all other animals, for that matter):

    1) Corn is high in phytic acid (an anti-nutrient that inhibits the body’s ability to absorb essential nutrients such as zinc, magnesium, iron, calcium and phosphorus) and low in phytase (the enzyme that digests phytic acid). In order to eliminate the phytic acid it’s necessary to properly prepare corn before consumption (i.e. sprouting or fermenting) – I’m not aware of any dog food that properly prepares corn prior to use.

    2) 88% of corn grown in the US is genetically modified. Research has linked consumption of GMOs to allergies and organ toxicity, among other health issues.

    3) Corn contains lectins (another anti-nutrient). When the lectins in corn attach to a fat within the body the it causes the cell to hypertrophy. Think of corn fed beef – it’s fattier than grass fed beef.

    4) Corn ranks among the top four foods known to cause intestinal atrophy (the other three are gluten containing grains, casein and soy).

    5) Some of the lectins in corn are capable of killing neurons and studies are currently being done concerning the affects of corn on brain function.

    I’m not sure what the price of The Pride is but if you live near Tractor Supply they sell a brand of food called “4Health.” It’s rated 4 stars and is corn free, it runs about $32.99 for 35 lbs. It could be a similarly priced alternative and if you saw a big improvement by switching your dogs to The Pride, imagine what you’d see when switching to a food free of corn, wheat, soy and by-products.

  • All your talk about corn in the feed, the “dogs don’t eat corn, they eat meat” WELL I’m a farmer and I can tell you ALL my dogs dive after the corn as well as chowing down on dead carcasses and manure.Todays society ranks dogs as humans. Let me enlighten you….their not.They can digest and utilize the most unsavory things. Top on the list: horse manure, hoof trimmings,groundhog,possum,shelled corn,cat poop,and they love their Pride. They were repeatedly sick & with hair loss on several different brands> Purina, Alpo, Old Yeller. They now look great ! Even my old dog is rejuvenated thanks to The Pride!

  • Pattyvaughn

    Of course you would because you sell it.

  • Shaun Bowles

    Isell the pride out here in Utah i sell all of their blends I have had people get off perscription dog foods that I have recommended the pro series 21-17 or 26-20 it has a high digestability and we are selling semis of it and just started a couple of years ago. I would recomend this dog food to anybody that is feeding anything. I would put the pro series up against anything personally.

  • LabsRawesome


  • Hound Dog Mom

    I wish I could do that but I have to get the fries – fast food fries are probably my favorite food, think I like the fries more than the burgers. I go about once I month and on the way in I always tell myself I’m going to get a medium order…then at the window I always cave and end up getting a large lol

  • LabsRawesome

    Hey HDM, every Friday since the one dollar fish deal, I go and grab about 8 of them, We throw them in the fridge, nuke for 35 seconds and viola, a “fresh” fish sandwich. Mcdonald’s doesn’t make any money on me because I bring them home where I can make my own fries in the oven, and have my own drinks. Yes, I am cheap. lol 🙂

  • Hound Dog Mom

    Must be McDonald’s week for DFA-ers. The day before yesterday I decided to “splurge” got the Angus Mushroom and Swiss…got home and the jerks just gave me a plain burger with no cheese or mushrooms. Of course the charged me for the mushroom and swiss though. I tell ya, you try to indulge and you can’t even do it right lol

  • It is not rated bad. 3 stars is still “recommended”. You can look at Natural Balance Limited Ingredient Diets and see how there’s not any red colored ingredients compared to this food. It get’s 3 stars because it’s low in meat.

  • LabsRawesome

    delores, I think Dr. Mike was actually too generous…. I would give pride a 2 star. The ingredients are horrible.

  • Hey, I ate lunch at McDonald’s earlier this week. LOL

  • LabsRawesome

    Hey Bryan, great advice on pride dog food. But right now I am having lunch…Mcdonald’s is having a special, it’s fish sandwiches are only a buck on Fridays all thru lent. I don’t normally eat at Mickey d’s but I can’t pass that deal up. lol 🙂

  • It doesn’t matter how clean a McDonald’s restaurant is, it’s not something you want to eat day in and day out (or maybe at all). So who cares how clean the factory where Pride is made is?

    Corn… by-product… those are not good ingredients for a dog. Stop trying to justify what you’re doing and listen/read.. . you might learn something.

  • InkedMarie

    Delores, foods are rated by their ingredient list and nutritional analysis, among other things. Whether a food has been recalled has nothing to do with the ingredients in the food. If you look above at the ingredients, the first three are in red. Dr Mike goes on to explain below why they are in red. This is why this food is rated 3 stars out of five.

  • delores

    the supplier that I bought my dog food from has went to the plant where they make this dog food and its clean they make sure its good stuff,,, dont know where you are coming from you detail of Analysis as I have been looking at all the dog food,, you rate this bad and yet you rate high to the dog food that has been and is still on the recall list, so like you set at your desk with your little paper you all need to do some field work, go into these factories and fix these problems, I know my dog loves this dog food and she is healthy and I will buy this great dog food for my 4 legged family member pet

  • Aaron W

    We live in West Virginia and this food works very well for our large breed, active, farm dogs. Im sure some of you will scoff and say it is poorly made…but, if it works, its affordable…if its not broke — dont fix it!