Precise Plus Dog Food (Dry)


Rating: ☆☆☆☆☆


Precise Plus Dog Food receives the Advisor’s above-average rating of 4 stars.

The Precise Plus Dog Food product line includes 3 kibbles, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Precise Plus Adult
  • Precise Plus Puppy (5 stars)
  • Precise Plus Lamb Meal and Sweet Potato

Precise Plus Canine Adult Formula was selected to represent the other products in the line for this review.

Precise Plus Canine Adult Formula

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 29% | Fat = 18% | Carbs = 45%

Ingredients: Chicken meal, ground brown rice, chicken, ground whole barley, chicken fat (preserved with mixed tocopherols and ascorbyl palmitate), beet pulp, ground oats, flaxseed, dried egg product, fish meal, chicken cartilage (source of glucosamine and chondroitin sulfate), alfalfa, natural chicken flavor, dried carrots, lecithin, dried kelp, fish oil, Yucca schidigera extract, potassium chloride, salt, calcium ascorbate (source of vitamin C), dried cranberries, chamomile, dandelion, peppermint, rosemary, turmeric meal, dried Lactobacillus acidophilus fermentation product, dried Streptococcus faecium fermentation product, dried Aspergillus oryzae fermentation extract, dried Aspergillus niger fermentation extract, vitamin A suppliment, vitamin D3 supplement, iron amino acid chelate, vitamin E supplement, vitamin B12 supplement, cobalt amino acid chelate, riboflavin supplement, dl-methionine, niacin, calcium pantothenate, manganese amino acid chelate, choline chloride, folic acid, biotin, thiamine mononitrate (B1), pyridoxine hydrochloride (B6), selenium yeast, calcium iodate, zinc amino acid chelate, copper amino acid chelate

Fiber (estimated dry matter content) = 3.9%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis26%16%NA
Dry Matter Basis29%18%45%
Calorie Weighted Basis25%37%39%
Protein = 25% | Fat = 37% | Carbs = 39%

The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The second item is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The third ingredient is chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The fourth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index, barley can help support more stable blood sugar levels.

The fifth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The next item mentions beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The seventh ingredient includes ground oats. Oats are naturally rich in dietary fiber, B-vitamins and low in gluten.

The eighth item lists flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

The ninth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

The tenth ingredient is fish meal. Because it is considered a meat concentrate, fish meal contains almost 300% more protein than fresh fish itself.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

Unfortunately, this particular item is anonymous. Because various fish contain different types of fats, we would have preferred to have known the source species.

We are pleased to report that unlike many fish meals, this item appears2 to be ethoxyquin-free.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, the company appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

And lastly, this food also contains chelated mineralsminerals that have been chemically attached to amino acids. This makes them easier to absorb. Chelated minerals are generally found in better dog foods.

Precise Plus Dog Food
The Bottom Line

Judging by its ingredients alone, Precise Plus appears to be an above-average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 29%, a fat level of 18% and estimated carbohydrates of about 45%.

As a group, the brand features an average protein content of 30% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 45% for the overall product line.

And a fat-to-protein ratio of about 57%.

Near-average protein. Near-average fat. And below-average carbs when compared to a typical dry food.

Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Precise Plus is a plant-based kibble using a moderate amount of chicken or lamb meal as its main sources of animal protein, thus earning the brand 4 stars.

Highly recommended.

Those considering another kibble product from the same company may wish to visit our review of Precise dry dog food.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

03/02/2010 Original review
05/29/2010 Review updated
04/23/2012 Review updated
10/30/2013 Product may have been discontinued

10/30/2013 Last Update

  1. Association of American Feed Control Officials
  2. Precise Pet, 3/1/2010
  • Felipe

    Sorry, typing mistakes.

  • Felipe

    Was this food really discontinued? I can still find it here in Colombia, but if it is discontinued, will that mean I will be discontinued in other countris too? (Here its called Precept Plus.)

  • My son rescued a 5 month old American Bulldog pitbull type from the Human Society. He was seen by two Vets who said this puppy is to young to have allergy issues so we put him on Revolution for possible skin mange just to be on the safe side since nothing showed up on the skin scrape. Since mange is so contagious, I thought this diagnosis was odd since my standard poodle didn’t have mange. This poor puppys feet were so blistery red/swollen and he would not stop biting and scratching for a moment. Immediately I changed him to Precise Hollistic Puppy Food. Since I am a professional groomer, I also began giving him once a week baths using, “Malaseb” shampoo. The last thing I added was, “Nettle” pills from a health food store. This was recommended to me by other Pitbull owners with allergy problems. Let me tell you, Harvey is now just over 12 months old and is in excellant condition. No swollen feet, no itchy skin, no scratching or biting. His coat is very shiny now. It took about 2 months to see an improvement but come the 3rd month he was almost 100% itchy free. The transformation was amazing. Right now Harvey hasn’t taken any Nettle pills for about 3 months. He looks absolutely fabulous. So the protocall I followed worked! Will continue using Precise dog food because Harvey healed using this food.

  • Sue

    We have had a wonderful experience with Precise plus for our GErman Shepherd who for years had terrible allergies. Many tests, food adjustments – even to foods that should have been safe- and he was miserable with itching, hot spots, skin infections. Once we found Precise Plus, he has had relief! This food is a 5 star quality food .. Manufacturers that take care to preserve quality should be supported. Than you

  • Pingback: All Different Dog Food Brands & Types | My Blog()


    Why do you not rate this a 5* food?  Dog food labels tell only half the story.  Precise is a solid family-owned company whose mission is to make quality food and serve their customers.  They test every batch of food, and their in-house vet, Dr. Lisa Drapela, is available to answer questions at any time.  Nutritionists will tell you that beet pulp is a prebiotic.  Precise has 3 lines to accommodate a wide variety of canine needs and palates–Precise, Precise Plus, and Precise Holistic Complete.  They stand behind their food with a money-back guarantee.  I have been feeding Precise Pet since 1998, and my dogs live to very old ages.  This company and its food deserve a 5* rating!

  • This is a test comment

  • Hi Gusk,

    Nothing’s missing. In my opinion, Precise Plus is “highly recommended” and a solid 4-star dog food.

    However, averaged together as a group and with the exception of the Puppy Formula (32% as fed or 36% dry matter protein), the product line doesn’t appear to contain enough meat to qualify for our highest category.

    However, I’d agree, the Puppy recipe deserves a higher rating. So, I’ve just highlighted its rating to 5-stars on the list at the top if this page.

    Thanks for calling this to my attention.

  • Gusk

    Hi Mike!

    Why is Precise Plus, especially puppy formula (32/18), rated only 4 stars? What is “missing” or “wrong” with it?

  • Hi Becky… From what I’ve been able to understand, there could be at least some link between the chemical acrylamide (produced during high heat processing of potatoes as well as other carbohydrates) and certain types of cancers.

    However, there doesn’t appear to be some accepted scientific consensus that formally establishes a specific level of toxicity for acrylamide (especially when it come to dog food). According to the World Health Organization (regarding humans)…

    “Acrylamide belongs to the group of chemicals thought to have no reliably identifiable ‘threshold’ of effects, meaning that very low concentrations will also result in very low risks, but not in zero risk: Some risk is always present when the chemical is ingested. However, for these carcinogens, risk is thought to increase with increasing exposure. Very low risks (even of cancer), such as those that are less than one in one million, are considered to be acceptable to some consumers. To others this is unacceptable. The important prerequisite for any decision is, however, a clear picture of the nature and level of the risk, as well as the potential for lowering this level. This clear picture does not exist for acrylamide at present.”

    Judging the credibility or appropriateness of these claims regarding potatoes (or other carbs) in dog food is probably beyond the scope of my website. However, this topic has arisen before and some of our participants have demonstrated a commendable amount of knowledge. You may wish to check back for a response of one of these commentators. Hope this helps.

  • Becky

    Do you think we need to worry about acrylamide in potatoes when they are included as an ingredient? It is a possible carcinogen produced when the potato is heated to high temperatures.