Lassie Natural Way Dog Food receives the Advisor’s mid-tier rating of 3 stars.
The Lassie Natural Way product line includes 4 dry dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.
- Lassie Natural Way Adult Lamb Meal and Rice [U]
- Lassie Natural Way Puppy Lamb Meal and Rice (3.5 stars) [U]
- Lassie Natural Way Senior Dog Chicken Meal and Rice [U]
- Lassie Natural Way Adult Chicken Meal, Rice and Oatmeal [U]
Lassie Natural Way Adult Chicken Meal, Rice and Oatmeal was selected to represent the other products in the line for this review.
Lassie Natural Way Adult Chicken Meal, Rice and Oatmeal
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken meal, rice flour, ground rice, rice bran, poultry fat (preserved with mixed tocopherols), oatmeal, canola oil (preserved with mixed tocopherols), natural flavors, dried beet pulp, flaxseed, potassium chloride, salt, dried egg product, vitamins: choline chloride, vitamin A supplement, vitamin E supplement, ascorbic acid (source of vitamin C), vitamin D3 supplement, calcium pantothenate, thiamine mononitrate (source of vitamin B1), pyridoxine hydrochloride (source of vitamin B6), riboflavin supplement, folic acid, niacin, biotin, vitamin B12 supplement, minerals: zinc sulfate, copper sulfate, manganese sulfate, calcium iodate, sodium selenite
Fiber (estimated dry matter content) = 4.4%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||23%||13%||55%|
|Calorie Weighted Basis||21%||29%||50%|
The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The second ingredient is rice flour. Rice flour is made from either white or brown rice and is considered a gluten-free substitute for wheat flour.
The third ingredient is ground rice, another name for rice flour. Ground rice is made from either white or brown rice and is considered a gluten-free substitute for wheat flour.
The fourth ingredient is rice bran, a healthy by-product of milling whole grain rice. The bran is the fiber-rich outer layer of the grain containing starch, protein, fat as well as vitamins and minerals.
It’s important to note that a number of ingredients included in this recipe are each a type of rice product:
- Rice flour
- Ground rice
- Rice bran
Although they’re a mixture of quality plant ingredients, there’s an important issue to consider here. And that’s the recipe design practice known as ingredient splitting.
You see, if we were to combine all these individual items together and report them as one, that newer combination would almost certainly occupy a higher position on the list — possibly making rice (not meat) the predominant ingredient in this recipe.
The fifth ingredient is poultry fat. Poultry fat is obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life.
However, poultry fat is a relatively generic ingredient and can be considered lower in quality than a similar item from a named source animal (like chicken fat).
The sixth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.
The seventh ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.
Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.
In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.
After the natural flavor, we find beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.
Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.
We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.
The next ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With three notable exceptions…
First, we find dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.
In any case, eggs are easy to digest and have an exceptionally high biological value.
Next, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.
And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Chelated minerals are usually associated with higher quality dog foods.
Lassie Natural Way
Dog Food Review
Judging by its ingredients alone, Lassie Natural Way looks like an average dry dog food.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 24% and a mean fat level of 14%. Together, these figures suggest a carbohydrate content of 54% for the overall product line.
And a fat-to-protein ratio of about 56%.
Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the flaxseed, this looks like the profile of a kibble containing a moderate amount of meat.
Lassie Natural Way is a grain-inclusive dry dog food using a moderate amount of named meat meals as its main source of animal protein, thus earning the brand 3 stars.
Please note some products may have been given higher or lower ratings based upon our estimate of their total meat content and (when appropriate), their fat-to-protein ratios.
Lassie Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
A Final Word
The Dog Food Advisor is privately owned and is not affiliated (in any way) with pet food manufacturers. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from certain online retailers when readers click over to their website from ours. This policy helps support the operation of our blog and keeps access to all our content free to the public.
In any case, it is always our intention to remain objective, impartial and unbiased when conducting our analysis.
For complete information, please visit our Disclaimer and Disclosure page.
Notes and Updates
02/17/2019 Last Update