Eukanuba Custom Care (Dry)

Rating: ☆☆☆☆☆

Product Has Been Discontinued
Confirmed by the Company1

Eukanuba Custom Care Dog Food receives the Advisor’s second-lowest tier rating of 2.5 stars.

The Eukanuba Custom Care product line includes three dry dog foods, each claimed to meet AAFCO nutrient profiles for adult maintenance.

The following is a list of recipes available at the time of this review.

  • Eukanuba Custom Care Healthy Joints
  • Eukanuba Custom Care Sensitive Digestion
  • Eukanuba Custom Care Sensitive Skin and Coat (2 stars)

Eukanuba Custom Care Sensitive Digestion was selected to represent the other products in the line for this review.

Eukanuba Sensitive Digestion

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 26% | Fat = 14% | Carbs = 52%

Ingredients: Brewers rice, corn grits, chicken by-product meal, corn meal, chicken fat (preserved with mixed tocopherols, a source of vitamin E), chicken, fish meal, dried beet pulp, chicken flavor, dried egg product, Fructooligosaccharides, potassium chloride, flax meal, sodium hexametaphosphate, fish oil (preserved with mixed tocopherols, a source of vitamin E), vitamins (vitamin E supplement, ascorbic acid, vitamin A acetate, calcium pantothenate, biotin, thiamine mononitrate (source of vitamin B1), vitamin B12 supplement, niacin, riboflavin supplement (source of vitamin B2), inositol, pyridoxine hydrochloride (source of vitamin B6), vitamin D3 supplement, folic acid), calcium carbonate, minerals (ferrous sulfate, zinc oxide, manganese sulfate, copper sulfate, manganous oxide, potassium iodide, cobalt carbonate), dl-methionine, rosemary extract

Fiber (estimated dry matter content) = 5.6%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis23%13%NA
Dry Matter Basis26%14%52%
Calorie Weighted Basis23%31%46%
Protein = 23% | Fat = 31% | Carbs = 46%

The first ingredient in this dog food is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

The second ingredient is corn grits. Grits are made from ground corn, an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The third ingredient is chicken by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of a slaughtered chicken after all the prime cuts have been removed.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (conventional meat).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh chicken.

In any case, although this item contains all the amino acids a dog needs, we consider chicken by-products an inexpensive, lower quality ingredient.

The fourth ingredient is corn meal, a coarsely ground flour made from dried corn. Corn is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The fifth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The sixth ingredient is chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The seventh ingredient is fish meal, another protein-rich meat concentrate.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.2

Unfortunately, this particular item is anonymous. Because various fish contain different types of fats, we would have preferred to have known the source species.

What’s more, the controversial chemical ethoxyquin is frequently used as a preservative in fish meals.

But because it’s usually added to the raw fish before processing, the chemical does not have to be reported to consumers.

We find no public assurances from the company this product is ethoxyquin-free.

Without knowing more, we would expect to find at least a trace of ethoxyquin in this product.

The eighth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With six notable exceptions

First, dried egg product is a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

Next, this recipe contains fructooligosaccharide, an alternative sweetener3 probably used here as a prebiotic. Prebiotics function to support the growth of healthy bacteria in the large intestine.

In addition, flaxseed meal is one of the best plant-based sources of healthy omega-3 fatty acids. Flax meal is particularly rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

Next, fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

We also note the inclusion of brewers yeast which can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.

What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Eukanuba Custom Care Dog Food
The Bottom Line

Judging by its ingredients alone, Eukanuba Custom Care Dog Food looks like a below-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 26%, a fat level of 14% and estimated carbohydrates of about 52%.

As a group, the brand features an average protein content of 26% and a mean fat level of 16%. Together, these figures suggest a carbohydrate content of 51% for the overall product line.

And a fat-to-protein ratio of about 61%.

Near-average protein. Near-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the flaxseed meal and brewers dried yeast, this looks like the profile of a kibble containing a below-average amount of meat.

Bottom line?

Eukanuba Custom Care is a plant-based kibble using a below-average amount of named meats and by-product meals as its main sources of animal protein, thus earning the brand 2.5 stars.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.

Those looking for a higher protein kibble from the same company may want to read our review of Eukanuba Premium Performance Dry Dog Food.

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Other spellings: Eukenuba, Eucanuba

Notes and Updates

09/03/2015 Last Update

  1. As of 9/3/2015
  2. Association of American Feed Control Officials
  3. Wikipedia definition