Whole Earth Farms (Dry)

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Rating: ★★★★☆

Whole Earth Farms dry dog food gets the Advisor’s second-highest rating of four stars.

The Whole Earth Farms product line lists three dry dog foods… each meeting AAFCO nutrient profiles for all life stages.

  • Whole Earth Farms Puppy Formula
  • Whole Earth Farms Adult Formula
  • Whole Earth Farms Senior Formula

Whole Earth Farms Adult Formula was selected to represent all the products in the line for this review.

Whole Earth Farms Adult Formula

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 27% | Fat = 14% | Carbs = 52%

Ingredients: Chicken meal, turkey meal, oat meal, pearled barley, ground rice, ground millet, ground barley, chicken fat (preserved with mixed tocopherols, a source of vitamin E), duck, buffalo, white fish, natural chicken liver flavor, salmon oil (a natural source of omega-3, docosahexaenoic acid DHA), organic alfalfa sun-cured ground, yeast culture, tomato pomace dried, dried egg, organic sunflower seed ground, salt, calcium phosphate, potassium chloride, choline chloride, lysine, blueberry dried, cranberry dried, Yucca schidigera extract,inulin (from chicory root), rosemary, sage, thyme, cinnamon, marigold dried, zinc amino acid complex, Enterococcus faecium, Lactobacillus plantarum, Lactobacillus casei, iron amino acid complex, vitamin E supplement, manganese amino acid complex, vitamin A supplement, vitamin B12 supplement, copper amino acid complex, D-calcium pantothenate, vitamin D3, niacin, lecithin, riboflavin, supplement, biotin, ethylenediamine dihydriodide, pyridoxine hydrochloride, cobalt amino acid complex, folic acid, thiamine mononitrate, sodium selenite

Fiber (estimated dry matter content) = 3.4%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis24%12%NA
Dry Matter Basis27%14%52%
Calorie Weighted Basis24%30%46%

The first two items in this product are chicken and turkey meals. Both meals are considered meat concentrates and contain nearly 300% more protein than fresh poultry.

The third ingredient is oatmeal… a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, fiber and is (unlike many other grains) mostly gluten-free.

The fourth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index (like rice), barley can help support stable blood sugar levels in dogs.

The fifth ingredient is identified as ground rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The sixth ingredient is millet… gluten-free grains harvested from certain seed grasses. Millet is hypoallergenic and naturally rich in B-vitamins and fiber… as well as other essential minerals.

The seventh ingredient again mentions barley. We’re not sure why this ingredient is listed again. Is it a different type of barley or is it simply a typo?

The eighth ingredient is chicken fat. Chicken fat is obtained from rendering chicken… a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid… an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The next three items are all additional sources of animal protein

  • Duck
  • Buffalo
  • Whitefish

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, the salmon oil listed here is naturally rich in omega-3 fatty acids… essential oils needed by every dog to sustain life.

Next, tomato pomace is a controversial ingredient… a by-product left after processing tomatoes into juice, soup and ketchup.

Many praise tomato pomace for its high fiber and nutrient content… while others scorn it as a cheap pet food filler laden with pesticides found on the skin of the tomato before processing.

Just the same, there’s probably not enough tomato pomace here to make much of a difference.

Thirdly, the manufacturer appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

And lastly, this food also contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Whole Earth Farms Dry Dog Foods
The Bottom Line

Whole Earth Farms is Merrick Pet Care’s value line of kibble. But you’d never know it as you notice the quality of this list of ingredients.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 27%, a fat level of 14% and estimated carbohydrates of about 52%.

As a group, the brand features an average protein content of 28% and a mean fat level of 15%. Together, these figures suggest a carbohydrate content of 49% for the overall product line.

Average protein. Average fat. And average carbohydrates… when compared to a typical dry dog food.

With no sign of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Whole Earth Farms is primarily a grain-based dry dog food using a moderate amount of chicken meal and turkey meal as its main sources of animal protein… thus earning the brand four stars.

This is welcome news… particularly when you consider its value pricing.

Highly recommended.

Those looking for a wet food from the same company may wish to visit our review of Whole Earth Farms canned dog food.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in a specific health benefit for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

02/06/2010 Original review
09/12/2010 Review update
09/12/2010 Last Update

Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • http://DogFoodAdvisor.com Mike Sagman

    Hi Kristie… That makes sense to me, too. Unfortunately, there’s no way for me (or anyone) to assure you the claims made by your sales rep are true and accurate. Wish I could be more help.

  • sandy

    Kristie,

    I recently started using Nature’s Select for my rescues. Don’t know if you have a distributor where you are, but mine gives a rescue discount (among other discounts) and they have 50 pound bags too. http://www.naturalpetfooddelivery.com

  • http://www.lifeislabs.org Kristie Wilder

    After feeding Purina Pro Plan exclusively for over a decade, we have switched our kennels and rescue to Whole Earth. It was a really difficult choice… Our dogs did quite well on Purina, but our food costs went up 20% and I started wondering if there was a better food at lower cost. And here I am.

    My question is this… I chose this food based on the review here as well as other input. The sales rep made the comment that this line is a value line becuase they don’t have to do line changes for different recipes. They produce it in large quantities, hence the cost savings. That made sense to me.

    The comment he did make that I’m wondering about… He said that the ingredients and quality are the same as their premium foods, but the single formulas for each (puppy, adult, senior) and the long runs drive the cost down.

    I just want to make sure I’m not skimping on my dogs. I can tell you that this stuff SMELLS DELICIOUS. Better than any dog food I’ve ever smelled. It literally smells like meat and veggies, in a good way.

    Like another poster, we switched very quickly… I know better, but it was just bad timing and lack of local supply. We had lots of immodium, yogurt and then metronidazole for the ones hit the hardest. I felt very badly, but I’m hoping that it’s only because this food is very rich and has veggie/plant matter in it than my other food? Stools are firming up as we speak.

    Anyway, my point in posting this was to get answers to the above and feedback on whether it seems we made a good choice. I don’t want to skimp on quality, but this seemed like a great value. I appreciate your help and input!

  • Michelle
  • Jonathan

    Thanks for the thumbs-up, mike P. I have “sort of” answered your question over on Nutro, however subjective it may be. :-)

  • Mike P

    Erica , as a member of the Jonathan fan club I have to disagree with you . While he may seem a little twisted at times , Jonathan gives a ton of well thought out post . I missed the debate on who’s balls were bigger Erica . Sorry , but I hope the beach ball won hands down . Anyway , keep up the great post Jonathan and please answer my question to you on ( nutro natural choice dry ) thread .. Take care of your anger problem Erica , please …

  • Jonathan

    Erica, my name does not have an extraneous “h” in it after the “o”. If you could not copy my name as it appears on at least 4 comments on this food alone, not to mention as the top commentator at the top left of the page, then I have nothing else to say to you.

    Oh wait, I do.

    I care about dogs health. If you have a problem with that, and think that I should stop posting because the health of dogs is unimportant, then why are you here? My advise, both on this site and in my store, has been used by more then a few people to help their dogs become healthier and happier. The only time I may come across as combative is when people thumb their nose at the TRUTH that is “ingredients” (ie: what the food is made from) and make unsubstantiated claims that an obviously inferior dog food is somehow wonderful.

    I was once an uninformed consumer, opening my wallet like a consumer whore for the likes of Purina. But the MOMENT I read what was in my dog’s food, I couldn’t, in good conscience, continue to BS myself and “drink the kool-aid” of big business. And I cannot fathom how anyone could read FACTS about all these foods that are made from agricultural rejects and by-products and meat-packing trash and think “well, what ever. They are just dogs.”. Some of my earlier posts, I will admit, were more aggressive. But I have toned down a lot and, I think, have created a more pointed voice that tries to circumvent personal drama and cut to the ultimate point of dog nutrition. I have had many wonderful back-and-forths on this site, and hopefully have helped people make good decisions.

    I run a pet supply store. If caring about the most important aspect of one’s job is wrong, then I don’t want to be right. I’d rather help as many people as I can find the right nutrition for their dog then the right toy (which, by the way, I am still good at, too). I wish more Vets (or people doctors, for that matter!) took the personal time I have spent in learning about nutrition.

    Your assault on my character is base and simplistic. What reason did you have to proceed into this forum with such hostility? I happen to be a very nice guy. And you have just come across as rude and confrontational. What purpose did that serve?

    In any account, I hope you find what you came here for. If you have any questions, I will be glade to help with what ever knowledge I have.

  • Pingback: So....I guess Nutro is crap.

  • Erica

    I just wanted to say that it absolutely disgust me to try and research info on this website and have to read all the insulting comments left by JOHNATHAN. I am baffled by the allowance of such uncouth crap that you post. And I hope you read this and take it to heart guy. Over half the junk you post on here does nothing but start and argument because you think you are God’s gift to the dog food world and right about everything. I can assure you that your not, and the day that you become incapable of typing all of your psycho babble right about everything non sense is the day this website will be what it states to be. Not a courtroom debate on who’s balls are bigger, when you really just have nothing better to do with your life than sit in front of your computer and make yourself feel good by insulting others. You do realize you have a twisted addiction to this website, and what I suggest for you is to get some therapy and possibly admit yourself into a mental ward before you become obsessed with something more than just the dog food world. Idiot!

  • ed

    A dog should be used to a new food in 3 or 4 days tops. You don’t have to be a biochemist to change a dog’s food.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Chris… If you’ve transitioned to the new food properly (see our FAQ), and if you’ve given your dog enough time to make the switch, it may be time to consider a new food. Unfortunately, I cannot provide customized reviews and product recommendations for each reader. For more information, please check out my reviews and visit our FAQ page. Look for the topic, “Help Me Choose a Dog Food”. Or check back for a possible response from one of our other readers. Wish I could be more help.

  • ed

    then switch, where do you live?

  • Meagan

    Chris- if you do decide to change foods definatly transition from the whole earth farms. it would be allott better on his digestive tract. your could try adding pure pumpkin to firm the stools

  • Chris

    We tried cutting the amount back, unfortunately it has made no difference :-/

  • ed

    Your dog is getting too much food. Cut him back 10% every other day until his stool firms.

  • Chris

    I have been feeding my 9 month old Golden Retriever WEF for about 2 weeks now and am a little concerned. Although I love the ingredient list, ect… he has had room clearing gas, super loose stools, and seems to be panting A LOT ever since we switched. I should mention that we ran out of his old food before the switch so the transition was a little rough, which I was expecting.. but figured it would have cleared up by now. Should I stick with this food? Any suggestions on an alternative? and if I do switch should I wean him onto the new stuff using the WEF I have left or just go straight to the new stuff since it doesn’t seem to be working?

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Tom… Chicken Soup is made by Diamond Pet. And as of May 2010, they no longer use ethoxyquin in any of their fish meals.

  • TOM

    I BELIEVE CHICKEN SOUP PET FOODS HAVE ADDRESSED THE ETHOXOQUIN QUESTION IN THE RECENT PAST. I BELIEVE I READ ON DOGFOODANALYSIS.COM THAT THEY NO LONGER USE FISH PRESERVED THIS WAY. AM I RIGHT?

  • Cathy

    Caleb – Did you transition slowly to the new food? Feeding any new food 100% right away can cause digestive upset. See this link on Mike’s website:
    http://www.dogfoodadvisor.com/frequently-asked-questions/how-to-feed-dog/
    What’s the best way to transition to a new dog food?
    Most experts recommend transitioning to a new food gradually… starting with about 20-25% “new” and slowly increasing that amount to a full 100% over a 7 to 10 day period.
    Be patient and don’t rush the transitioning process. Take your time to minimize the chance of GI upset.

  • ed

    Both the puppy and adult formulas are rated as “all life stages”.

    You could feed both. If you have a small or medium breed go with puppy, if not then adult.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Caleb… Since each dog responds to a particular food in its own unique way, it’s always impossible to try to predict how any pet will react to a change in its menu. Wish I could be more help.

  • Caleb

    We just started giving our 6 month old black lab the puppy show from Whole Earth. Not too happy about the results, he has thrown up and had extreme diarrhea since we started this new food. Is that normal when switching foods? I think we are going to go back to what he was eating before but I just wanted to know if this is common, for future reference. Thanks

  • sandy

    Saskia,

    Is there a Nature’s Select distributor in your area? Their ingredient lists are good and is very reasonably priced. I just bought a 50 lb bag for $56. My distributor also discounts for rescueing.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Saskia… I like both of these dog foods and don’t really see how you can go wrong with either one. Unfortunately, I cannot provide customized product comparisons for each reader. For more help, please check out my reviews and visit our FAQ page. Look for the topic, “Help Me Choose a Dog Food”. Or check back for a possible response from one of our other readers. Wish I could be more help.

  • gabe

    i actually like both of these for someone on a budget that doesnt want to dip much in quality but is looking for a more affordable alternative…personally i would go with whole earth farms based on ingrediant list and this important fact: chicken soup has an ingrediant in it that is used to preserve its fish meal. that ingrediant is ethoxyquin which happens to be a banned or heavily regulated preservative in human food because it is believed to be carcinogenic! i liked everything else about this food but that..they r currently in the process of securing a written gurantee with their fish meal supplier stating that they will not use ethoxyquin in their products anymore..once that gurantee is in place on their website and on their ingrediants list i will feel confident in feeding it to my dog..hope this helps..good luck

  • saskia Carey

    Hi, I have spent the last 2 days learning what I can from the internet on dog food. Your website was really informative. I am currently feeding 3 lab rescues Blue Buffalo. Although they are doing well on the food it is too expensive for my budget at this time. The bags are approx 50$ for 30lbs and I go thru a bag every 10 days. I do look for sales and offers but blue buffalo has no coupons and do not plan on having them. So I am looking for high quality food, Approximately 35lb for about 35-40$, which brings me to Chicken Soup for the pet lovers soul or whole earth farm by Merrick. What do you recommend between these or is there something I have missed? Thank you for all your advise!!!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Ana… Gas by itself is not necessarily an indication that something is wrong with your puppy’s food. Just like with humans, sometimes it can be a sign of intestinal infection and other issues. If things don’t improve to your satisfaction, you can always switch foods or see your vet. Wish I could be more help.

  • Ana

    mike, since the food is giving my puppy gas dose that mean I should switch the food? I am a first time owner, and am worried that means it is hard on her stomach, they do not sell the puppy formula to try it out.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Ana… All 3 WEF dog foods appear to be rated for “all life stages”. So, that means all of them meet requirements for even puppies. So, it looks like you got good advice from your consultant.

  • Ana

    ** I meant pet-co consultant

  • Ana

    A Petty Consultant suggested I feed my puppy of 2 months, WEF adult dog food. she said even tho it is not a “puppy” formula it was the same as puppy food because it was so healthy. I see that their is actually WEF puppy food. my puppy has been on the Adult food for 2 months now, is that ok? what will happen to her? also the food gives her allot of gas and soft stool with occasional diarrhea. what should I do?

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Guardian… Did you gradually transition to the new food? Or did you just make the change suddenly? Whenever transitioning to any new food you should try to do so slowly over a period of a week or so. To learn more, please visit our FAQ page and look for the topic, “How to Feed a Dog”. Hope this helps.

  • Guardian of Three Hairy Monsters

    I just bought the WEF adult dog food for my three hairy monsters (Labx, aussiex and purebred aussie). Right away all three have had diarrhea. I don’t know if I should give it a little more time or not. My husband wants me to return the food right away. They seem healthy and happy, but a bit anxious about the constant pooping. How much time should we give them to adjust to the new food?

  • Lola

    I have been using Earth Farms since it came out a yr or so ago and my two long coated dogs, large and small both have never been healthier and their coats are so healthy, best food I have ever bought for them, and they love it.
    Good job Merrick!

  • Cathy

    Melissa,
    Mary figured it out. She *was* uneducated about feeding junk pet food, but now she knows better and now she feeds a more biologically appropriate pet food.
    What’s your point? Even with ‘bad genes’, it’s still better to eat biologically appropriate clean food and breathe clean air. Even if Mary’s cat had ‘bad genes’, she can still BLAME THE FOOD when it was a high-carb food which is completely contrary to a carnivorous cat.
    There are exceptions to almost everything. Even the fitness buff who dies while jogging doesn’t necessarily mean that personal is ‘healthy’. Could be the jogger was a person who worked for many years in a chemical factory and ate BK or McD every day, and THEN decided to switch gears and become a fitness buff with exercise/good nutrition. But the damage to the body was too much to repair after too many years of abuse.

  • Mary

    Melissa,

    The best anecdotal evidence that I can provide regarding my cat’s genetic predisposition to diabetes, or the lack thereof is this:

    My cat is now 15 years old. My mother has his full sister and mother. My sister and brother each have a full sibling to my baby. They have always fed canned food. And no diabetes or kidney issues with their cats. My cat got the Hills. My cat developed diabetes.

  • http://DogFoodAdvisor.com Mike Sagman

    Antonio… I’m not saying carbohydrates are bad. No. My issue is with quantity. The average carb content of kibble is about 50%. That is not what I’d call “moderate consumption”.

    Here’s the science: Carbs increase blood sugar. Blood sugar increases insulin. And insulin causes an increase in adipose tissue (fat) and diabetes.

    Let’s be honest. Kibble is not real food. It’s nothing more than a human-engineered, factory-assembled, food-like pellet. Yes, when comparing one kibble to the next, there can be a significant difference. But when comparing any kibble to real food, there’s simply no contest. Real food is the clear winner.

  • Melissa

    Mary-

    I do not doubt what you say, but I do question when every one automatically blames the diet, or environmental issues. While they do influence conditions, good and bad, we can not discount genetic components as well. Bad genes coupled withe bad diet can influence the expression of disease quicker than bad genes, great diet : ) Afterall, we have all read the horrible stories of the healthy, diet/excercise concious person who drops dead jogging. Sometimes, its not about the lifestyle, but the bad hand we have been dealt : )

    Melissa

  • Mary

    Melissa,

    The reason that I blame the food for causing my cat to become a diabetic is very simple: research. If you study feline diabetes you will find that the vast majority of foods fed to cats that developed diabetes were species inappropriate foods such as Hills and Purina.

    You see, cats are obligate carnivores. This means that they must have a meat based diet in order to be healthy. Hills? It’s chock full of grain and has an extremely high % of carbohydrates and a very low % of meat protein. Yet, vets push this grain laden junk on people who are like I *was*. Uneducated on the fact that by feeding that junk to their cat, they are causing their cat to have health issues that it likely would NOT have had were it fed an appropriate diet!

    Waaaaaaaaayyyyyyyyy more junk kibble fed cats develop diabetes, (not to mention kidney issues, bladder crystals, thyroid problems, etc.), than cats who are fed low carb canned foods. I stand by my previous assertion: Science Diet, (specifically hair ball control formula), caused my cat to develop diabetes. Were I able to go back in time, I would NEVER have fed him Hills, (or any other high carb grain heavy kibble).

    Please, if you doubt the validity of what I am saying, research feline diabetes for yourself and see what the primary reason for its tremendous surge in the pet cat population seems to be.

  • Antonio

    I know this is a unknown question, but how are we sure domestic dogs haven’t eaten grains for thousands of years. We know historically that dogs have been domesticated for at least about 10,000 years and we know historically that man has at least eaten grains for the past 6,000 years, if dog and man have co-existed thru this time, and domestic dogs basically lived on the scrap heaps of their masters, isn’t it fair to assume that domestic dogs weren’t just introduced to grain based carbs in the last 60 years from a historical point of view? I don’t think a entirely carb-based diet with some grains if probably the best solution but I don’t think it’s as harmful as many will believe either. I believe all things should be done in moderate consumption.