Go! Sensitivity + Shine Grain Free (Dry)

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Rating: ★★★★☆

Go! Sensitivity + Shine Grain Free Dog Food receives the Advisor’s mid-tier rating of 4 stars.

The Go! Sensitivity + Shine product line includes four grain free recipes.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

  • Go! Sensitivity + Shine Turkey (5 stars) [A]
  • Go! Sensitivity + Shine Limited Ingredient Diet Duck (3.5 stars) [A]
  • Go! Sensitivity + Shine Limited Ingredient Diet Salmon (3.5 stars) [A]
  • Go! Sensitivity + Shine Limited Ingredient Diet Venison (3.5 stars) [A]

Go! Sensitivity + Shine Limited Ingredient Diet Salmon was selected to represent the other products in the line for this review.

Go! Sensitivity + Shine Limited Ingredient Diet Salmon

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 27% | Fat = 13% | Carbs = 52%

Ingredients: De-boned salmon, salmon meal, tapioca, peas, lentils, chickpeas, pea flour, canola oil (preserved with mixed tocopherols), coconut oil (preserved with mixed tocopherols), calcium carbonate, dicalcium phosphate, natural fish flavour, sodium chloride, dried chicory root, choline chloride, potassium chloride, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, inositol, niacin, l-ascorbyl-2-polyphosphate (a source of vitamin C), d-calcium pantothenate, thiamine mononitrate, beta-carotene, riboflavin, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate, iron proteinate, copper proteinate, zinc oxide, manganese proteinate, copper sulphate, ferrous sulphate, calcium iodate, manganous oxide, selenium yeast), dried rosemary

Fiber (estimated dry matter content) = 5%

Red items indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis24%12%NA
Dry Matter Basis27%13%52%
Calorie Weighted Basis24%29%47%
Protein = 24% | Fat = 29% | Carbs = 47%

The first ingredient in this dog food is salmon. Although it is rich in omega-3 fatty acids, raw salmon contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is salmon meal. Because it is considered a meat concentrate, fish meal contains almost 300% more protein than fresh fish itself.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

The third ingredient is tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.

The fourth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.

The fifth ingredient includes lentils. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.

However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.

The sixth ingredient lists chickpeas, also known as garbanzo beans. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (or pulse) family of vegetables.

However, chickpeas contain about 22% protein, a factor that must be considered when judging the actual meat content of this dog food.

The seventh ingredient is pea flour, a powder made from roasted yellow peas. Pea flour contains as much as 25% protein, a factor that must be considered when judging the meat content of this dog food.

The eighth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.

Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

The ninth ingredient is coconut oil, a natural oil rich in medium-chain fatty acids.

Medium-chain triglycerides have been shown to improve cognitive function in older dogs.2

Because of its proven safety3 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS) and chronic skin disorders, MCT can be considered a positive addition to this recipe.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

Next, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this recipe includes selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.

Go! Sensitivity + Shine
Grain Free Dog Food
The Bottom Line

Judging by its ingredients alone, Go! Sensitivity + Shine Grain Free looks like an above-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 27%, a fat level of 13% and estimated carbohydrates of about 52%.

As a group, the brand features an average protein content of 28% and a mean fat level of 14%. Together, these figures suggest a carbohydrate content of 50% for the overall product line.

And a fat-to-protein ratio of about 52%.

Near-average protein. Below-average fat. And near-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the pea products, lentils and chickpeas, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Go! Sensitivity + Shine Grain Free is a plant-based dry dog food using a moderate amount of named meat meals as its main sources of animal protein, thus earning the brand 4 stars.

Highly recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Go! Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.

Dog Food Coupons
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A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

08/02/2016 Last Update

  1. Association of American Feed Control Officials
  2. Pan Y et al, Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs, British Journal of Nutrition, Volume 103, Issue 12, June 2010, pp 1746-1754
  3. Matulka RA et al, Lack of toxicity by medium chain triglycerides (MCT) in canines during a 90-day feeding study,Food Chem Toxicol, Jan 2009, 47(1) 35-9.
  • anon101

    Yep, I have my eye on Amazon too.
    Chewy was bought by PetSmart and some foods will be dropping out.
    Example http://www.petbusiness.com/Tuffys-Pulls-Relationship-From-Chewy/
    Zignature, my current favorite is made by Tuffys, so….

  • Robert Goodrich

    My dogs loved the Turkey Go! Sensitive and Shine and did very well on
    it. Chewy stopped carrying it so I tried Go! fit chicken, turkey, trout and
    they won’t touch it. Chewy lost a customer – hello Amazon.

  • LunaLove

    i have fed this DUCK amd acana singles lamb around the same time when i was trying to find a new dog food…(still am)..my dog now seems to need anal glad expressions. has never needed them before. i noticed pinto beans in all acana products could that be the problem? i was also wondering if maybe it could be the tapioca as i dont think ive fed other dog food with that in it before.

  • Nicole

    I was feeding my dogs the Venison Go Sensitive and Shine and they were gaining weight even though we were giving them less than the recommended amount. When we switched their food and cleaned out the bin, there was a lot of fat at the bottom.

  • diane

    What makes Go Sensitivity & Shine 5 stars over the other 3 Sensitivity & Shine formulas (Duck, Salmon, and Venison)?

  • Hotdog

    My new dog has been struggling with loose stool since I adopted her several months ago. We tried several LID grain free editors choice brands with no luck until we tried this in the duck variety. I’m happy to report very good results. Output is less and very firm now.

  • Pitlove

    Hi Stephanie-

    I very much agree with what BCnut said. I have a pitbull which have similar issues Bull Terriers do and he does not do well on most types of red meat. He gets those same hives that don’t itch, but only during the summer months when his environmental allergies flare up. His food allergies look a little different.

    I dislike the use of the word hypoallergenic because I think it gives people an impression that it is impossible for their dog to have an allergic reaction to it, which is not true (as BCnut mentioned already). Interestingly enough, because the term has no actual medical definition, companies like Royal Canin were forced by the FDA to remove the word hypoallergenic from the bags of their Hydrolyzed Protein diet.

  • theBCnut

    I would say it is definitely not working for her. Unfortunately, hypoallergenic doesn’t mean there are no allergies to it, just that it has limited ingredients, so it’s easier to avoid specific ingredients. Keep the ingredient list, so that if she ever reacts to a different food, you may be able to figure out what she is reacting to.

  • Stephanie Spencer

    Our girl has done great on the go! brand – usually turkey – and we just tried her on the venison and I think she’s having a reaction to it.

  • Stephanie Spencer

    Our Miniature English Bull Terrier has been on the go! brand since she was a puppy and has done great on it.

    We just tried the Venison (which I’ve come to understand is ‘hypoallergenic’ or a type of food that people feed their dogs who have allergies) and it’s been a few days and she is covered in hives (but luckily she’s not finding them itchy. She’s been to the vet and seems to be on the mend, but I’m almost convinced it was the Venison flavour. Has anyone else experienced this? Bull Terriers are known for allergies so I’m not knocking the food, I just don’t think it’s working for her.

  • Hater & Molly’s Mom

    Both my girls do great on the GO. I feed the limited ingredient duck as Molly can’t tolerate chicken. I use the cans in my rotation as well.

  • Krista Johnson

    I’ve got a boxer who is allergic to a lot of foods. Just picked up Go for sensitivities grain free today. He loves it. I’ll post if allergies come back or anything else negative

  • Krista Johnson

    I just bought this brand today, we are having a terrible time finding food for our Boxer as he is allergic to everything everything. For the last few months he was on another brand, salmon flavor and I could tell he didn’t like the fish. He’s allergic to chicken as well. So I fed him when I got home and he ate just about all of it! Fingers crossed he’s not allergic to duck or beef. I’d feel so bad putting him back on fish only! I also like the fact it includes coconut oil. I usually add it to his food because it really does make their coat shinier. After I fed him we mixed what’s left of the old food with the new as I know you are supposed to change gradually but I couldn’t wait to see if he liked it when I got home lol

  • Crazy4cats

    Thank goodness! I wish you continued success!

  • Simon Li

    My 3 years old pom develop an extremely sensitive stomach out of the blue mid last year (not sure what was the root cause). I had him gone through so many brands/lines of dog food with no success (diarrhea comes and goes every week). It went on for months and got to a point that I thought he may have a health condition. Then I got him a bag of Go Limited Ingredient Duck. Fed it to him (cold turkey, 100% swap) and boom…. No more diarrhea since that day on and it’s been 1.5 month. Absolutely amazing and a big relief to me. Highly recommended..

  • Kinny Salas

    Oh i was talking about the Turkey Recipe that is both grain and potato free. She throws up with the salmon, won’t eat the duck or venison.

  • sharron

    disregard the posting, found the answer

  • sharron

    does anyone know if petcurean imports any ingredients from china – can’t seem to find anywhere whether they do or not – this in regards to the GO line of dog food – thanks

  • Michele Dixon

    Hi Boxerlove

    If you give Petcurean a shout they can likely provide you with a coupon.The FAQ details the quality and safety standards. The new limited ingredient duck might work well for you.

  • Michele Dixon

    Hi Mandy

    You can have a boo at the rating system which may give you a better idea. The reality is that provided the ingredients are of high quality, and safety standards are in place, if your dog is doing well (especially with food sensitivities) that can be a big part of the answer.

  • Mandybear44

    Why is the Venison variety rated so low? My dog has terrible allergies and this or Natural Balance is all she can eat.
    She is doing GREAT on the GO and there is no sweet potato sugars in it like there is in the other kind.

  • Boxerlove

    Thinking of giving this a “go” hehe… Anyone else have any reviews on this? looks like it comes from a good company.. My boxer has a sensitive stomach.. Duke is eating acana at the moment, but it’s breaking the bank,looking for alternative dog food that’s rated good.. might try the duck In this “go” line. I’ll let you all know how we did!

  • GSDsForever

    I think the 5 star Turkey formula shown above is a great choice from a great company. I like their standards for ingredient sourcing & quality.

    Not a fan of the canola oil and don’t see why they need the pea fibre. . . . Why not just up those other nutrient dense super fruits/veggies listed to achieve the desired fiber?? But whatever.

  • Kinny Salas

    This is the only Go! Variant that agrees with my skin problematic chow chow. All the other Go! variants either make her itch like crazy or throw up. She has a problem with grains, potato, salmon and trout it seems. With this there are no Demodex mange flare ups, she is more active and she loves the taste. Smaller and more solid poops. She does best on this as Orijen gives her some runny poops. I highly recommend.