Go! Fit and Free Dog Food gets the Advisor’s top rating of 5 stars.
The Go! Fit and Free product line includes three dry dog foods, two claimed to meet AAFCO nutrient profiles for adult maintenance and one for growth (puppies).
The following is a list of recipes available at the time of this review.
- Go! Fit and Free Adult Recipe
- Go! Fit and Free Puppy Recipe
- Go! Fit and Free Senior Recipe
Go! Fit and Free Adult Recipe was selected to represent the other products in the line for this review.
Go! Fit and Free Grain Free Adult
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken meal, turkey meal, salmon meal, de-boned chicken, de-boned turkey, de-boned trout, potatoes, peas, tapioca, lentil beans, chickpeas, chicken fat (preserved with mixed tocopherols), natural chicken flavour, whole dried egg, apples, duck meal, herring meal, salmon oil, alfalfa, de-boned duck, de-boned salmon, sweet potatoes, canola oil (preserved with mixed tocopherols), coconut oil (preserved with mixed tocopherols), flaxseed, potassium chloride, pumpkin, carrots, bananas, blueberries, cranberries, broccoli, spinach, alfalfa sprouts, blackberries, squash, papayas, pomegranate, dried chicory root, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Aspergillus niger fermentation product, dried Aspergillus oryzae fermentation product, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, inositol, niacin, L-ascorbyl-2-polyphosphate (a source of vitamin C), d-calcium pantothenate, thiamine mononitrate, beta-carotene, riboflavin, pyridoxine hydrochloride, folic acid, biotin, vitamin B12 supplement), minerals (zinc proteinate, iron proteinate, copper proteinate, zinc oxide, manganese proteinate, copper sulphate, ferrous sulphate, calcium iodate, manganous oxide, selenium yeast), sodium chloride, taurine, Yucca schidigera extract, dried rosemary, green tea extract, peppermint, parsley, rosehips, zedoary, dandelion, chamomile, ginger, fennel, tumeric, juniper berries, licorice, marigold extract, cardamom, cloves
Fiber (estimated dry matter content) = 3.3%
Red items indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||38%||18%||36%|
|Calorie Weighted Basis||32%||37%||31%|
The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The second ingredient includes turkey meal, another protein-rich meat concentrate.
The third ingredient is salmon meal, yet another high protein meat concentrate.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1
The next three ingredients include chicken, turkey and trout. Although they’re all considered quality additions, raw meat contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, these items would probably account for a smaller part of the total content of the finished product.
The seventh ingredient is potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.
The eighth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The ninth ingredient is tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.
The next ingredient includes lentils. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.
However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.
The eleventh ingredient includes chickpeas, also known as garbanzo beans. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (or pulse) family of vegetables.
However, chickpeas contain about 22% protein, a factor that must be considered when judging the actual meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With six notable exceptions…
First, we find canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.
Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.
In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.
Next, this recipe contains selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
In addition, flaxseed is one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
Also noted is the inclusion of alfalfa, a flowering member of the pea family. Although alfalfa is high in protein (18%) and fiber, it’s uncommon to see it used in a dog food. This hay-family ingredient is more commonly associated with horse feeds.
This recipe also includes chicory root. Chicory is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Go! Fit and Free Dog Food
The Bottom Line
Judging by its ingredients alone, Go! Fit and Free Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 38% and a mean fat level of 18%. Together, these figures suggest a carbohydrate content of 36% for the overall product line.
And a fat-to-protein ratio of about 47%.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the peas, lentils, chickpeas, alfalfa and flaxseed, this looks like the profile of a kibble containing a significant amount of meat.
Go! Fit and Free is a meat-based grain free dry dog food using a significant amount of various meat meals as its main sources of animal protein, thus earning the brand 5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
The Dog Food Advisor does not test dog food products.
We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every review is directly dependent upon the quality of the test results from any specific batch of food a company chooses to publish.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
11/16/2014 Last Update
- Association of American Feed Control Officials ↩