Earthborn Holistic Primitive Natural (Dry)

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Rating: ★★★★★

Earthborn Holistic Primitive Natural gets the Advisor’s highest rating of 5 stars.

The Earthborn Holistic product line lists five kibbles. But because of its unique higher quality formula, Earthborn Holistic Primitive Natural is reviewed here in its own special report.

Earthborn Holistic Primitive Natural

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 42% | Fat = 22% | Carbs = 28%

Ingredients: Turkey meal, chicken meal, whitefish meal, potatoes, chicken fat (preserved with mixed tocopherols, a source of vitamin E), dried egg product, tomato pomace, apples, blueberries, carrots, peas, spinach, garlic, Yucca schidigera extract, taurine, cottage cheese, l-lysine, dl-methionine, beta-carotene, calcium carbonate, zinc oxide, magnesium proteinate, copper sulfate, manganous oxide, niacin, d-calcium pantothenic acid, vitamin A supplement, l-carnitine, vitamin B12 supplement, l-ascorbyl-2-polyphosphate (source of vitamin C), ferrous sulfate, biotin, riboflavin (vitamin B2), thiamine hydrochloride (vitamin B1), calcium iodate, pyridoxine hydrochloride (vitamin B6), vitamin D3 supplement, folic acid, manganese proteinate, iron proteinate, zinc proteinate, copper proteinate, dried Lactobacillus plantarum fermentation product, dried Enterococcus faecium fermentation product, dried Lactobacillus casei fermentation product, dried Lactobacillus acidophilus fermentation product

Fiber (estimated dry matter content) = 2.8%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis38%20%NA
Dry Matter Basis42%22%28%
Calorie Weighted Basis34%44%22%

The first two items in this dog food are chicken meal and turkey meal. Chicken and turkey meals are considered meat concentrates and contain nearly 300% more protein than fresh poultry.

The third ingredient includes whitefish meal… another high-protein meat concentrate. Whitefish is a freshwater species native to the northern United States and Canada.

Thankfully, unlike most fish meals, this particular item appears to be ethoxyquin-free.1

The fourth item lists potato. Assuming they’re cooked, potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.

The fifth ingredient lists chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Though it doesn’t sound very appetizing, chicken fat is a quality ingredient.

The sixth item details dried egg product, a dehydrated form of shell-free eggs. Quality can vary greatly. Lower grade egg product can even come from commercial hatcheries… from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

Tomato pomace is a controversial ingredient, a by-product left after processing tomatoes into juice, soup and ketchup.

Many praise tomato pomace for its high fiber and nutrient content while others scorn it as a cheap pet food filler.

Just the same, there’s probably not enough tomato pomace here to make much of a difference.

The list goes on to include a number of nutrient-rich fruits and vegetables

  • Apples
  • Blueberries
  • Carrots
  • Peas
  • Spinach

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, garlic can be a controversial item. Although most experts favor the ingredient for its numerous health benefits, garlic (in rare cases) has been linked to Heinz body anemia in dogs.2

However, the limited professional literature we surveyed provided no definitive warnings regarding the use of garlic — especially used in small amounts (as it likely is here).

Next, the manufacturer appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

And lastly, this food also contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Earthborn Holistic Primitive Natural Dog Food
The Bottom Line

Grain-free and starting with three high-protein meat concentrates in a row, Earthborn Holistic Primitive Natural looks like a quality dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 42%, a fat level of 22% and estimated carbohydrates of about 28%.

High protein. High fat. And low carbohydrates when compared to a typical dry dog food.

Free of any plant-based protein boosters, this looks like the profile of a kibble containing an abundance of meat.

For those looking to mimic a dog’s natural ancestral diet, Earthborn Holistic Primitive Natural at least begins to approach this noble goal.

Bottom line?

Earthborn Holistic Primitive Natural is a meat-based kibble using a generous amount of named poultry and fish meals as its main sources of animal protein… thus earning the brand five stars.

Enthusiastically recommended.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

04/18/2010 Original review
11/18/2010 Review updated
01/07/2012 Review updated (no changes noted)
01/07/2012 Last Update

  1. Per Cindy Montgomery, Earthborn Holistic Pet Food, email dated 4/19/2010
  2. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)
Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • Richard J Breard

    Thank you very much. If you are on facebook you can see how I really feel about her and other dogs, ooops, I mean kids that I have had.

  • melissa

    Some dogs seem to adapt and over come what they are being fed, and others not so much. Who really knows? But, your  shihtzu is adorable : )

  • Richard J Breard

    I try to feed Josie the best,usually Earthborn Primitive & Pinnacle Peak but a friend of mine has a 17 year old Beagle that was raised on OL ROY and the vet say’s he is in perfect health. How do you figure? What really is the best food to keep them healthy? Maybe this Beagle is just plain lucky.

  • Lucy

    Hi everyone!

    I am currently feeding all of the grain free earthborns in rotation with lots of sucsess.

    But, I would love to feed them a raw meaty bone every day to keep their teeth clean.  What bones would you guys feed?  And from what kind of animal? 

  • Anonymous

    Mel, I’m not sure…maybe someone else here know, but you could emai Earthborn’s customer service to find out.  Please let us know what you find out :)

  • Anonymous

    Thanks, Mike S.!

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Karie… Jan makes an excellent point. If you assume that every commercial (or homemade) dog food is imperfect in some unknown way, rotation is a great way to “diversify” and minimize the risk in any long term canine diet. Great response, Jan.

  • Anonymous

    I’m not up on all the calcium and phosphorus as others here, but I’d say that this would be a fine food to put in your rotation, if your dog does well on it.  I like this company and my cat eats their dry food…as a snack along with her Nature’s Variety raw and Freshpet Select.  I’ve also fed my cat the canned food with great success.  My dogs have eaten the Coastal Catch, as well.

  • Mel

    Can anyone tell me if this product is irradiated or heat treated upon import into Australia? I have emailed the company but am still waiting on a reply back.

  • Karie

    I’ve heard some wonderful things about Earthborn, and I just had a question about this particular formula. Someone had mentioned to me that with all the meals, that the calcium and phosphorus levels may be too high. I’m not 100% on this, and am just looking for more options. Right now I feed Taste of the Wild, a rotation between the High Prairie and the Wetlands (the 5 star formulas) but I like the protein level and carb level better on this food. I’m mostly looking to either do a switch to it, or add it to my rotation. Thanks!

  • Gordon

    Lee – every single processed dog food containing meat meals, including specified meat meals, have to be cooked and processed into kibble or canned food, thereofre can never be fresh. Also, not one is ever deemed or passed fit for human consumption. This doesn’t mean that same will be bad for your dogs. Fresh meat eaten off dirt and soil as the dog’s own dining table is also unfit for human consumption, yet perfectly healthy for dogs, to the point that it is even actually beneficial thanks to soil microbes acting as a kind of Nature’s unbottled probiotic and enzyme supplement via enzymatic processed caused by the bacteria found in soil.

    If you want true human grade food for your dog, then do what I do, and feed it quality raw meaty bones and offal, obtainable from your local quality butchers or fresh meat supplier or equivalent in your neck of the woods.

  • sandy

    Lee,

    If the food is made in a dog food making facility, it will never be fit for human consumption and cannot be labeled as such.

  • Victoria

    Lee- I’ve never been a fan of Halo. Theres nothing inherently wrong with meat meals, as long as they are named. Halo used pea protein to bulk up their protein content. Even though chicken may be listed as the first ingredient, it truly can never be. Since ingredients are listed based on weight prior to extrusion and fresh meat is 80% water. In reality its much further down the list then they would lead to you believe. So the main ingredients end up being whatever follow the listed meat, usually grains and in their case pea protein. Last time I checked my dog, he does not resemble a turtle.

  • Lucy

    We stared off feeding our dog pedigree(as unknowing customers). Soon after she deloped terrible hot spots all over her neck. Lucky for us we had an educated vet that knew what garbage pedigree is. So we went in search of a better food.

    Now we feed our 2 dogs Earthborn Primitive and LOVE it! Both of our dogs have shiny coats, fresh breath, firm stools, and great energy! Not to mention that it is well priced for such a good food.

    We are considering rotating with the other 2 grain free earthborn kibbles also. Looking forward to seeing how this will effect them.

  • Lee

    http://www.halopets.com/faqs/spots-stew.html
    This doctor could be biased because she sells the Halo brand, but she says meat meal is awful, and she’s not the only one with that opinion. I’m feeding Earthborn with meat meal, but if it’s not fit for human consumption, why am I raiding my bank account? I don’t mind spending the money, but I want what I’m paying for. Meat meal vs fresh meat. The debate rages on. Why the widespread contradictions? It either is or it isn’t. I’m about ready to set Josie a plate at the table and give her vitamin and probiotic supplements.

  • Victoria

    he doesent have that smell on acana which I usually feed or nutrisca. I feed 1/2 raw, especially when money is tight, but I got a ton of older meat from craigslist which should last me at least 3 months, so i’ll try to do it full time and see if it makes any difference.

  • Gordon

    Victoria – My 2 dogs eat this food on a part time basis via rotation and I haven’t experienced the bad smell you’re talking about. Perhaps it could be a bad bag that you have or maybe the fish meal component?

    It’s great that you’re going to try raw for your dogs. Raw food is usually renown for producing fresh and non-foul canine and feline breath.

  • sandy

    The only time my dog smelled like cornchips was with mange. Will be interesting to know if he unsmells with the raw diet.

  • Victoria

    Has anyone had issues with dog smelling, well like dog since being on this food. I have a weimaraner and he’s never really had that cornchippy dog smell or bad breath on other grain free foods, but since being on this food he reeks of wet dog and his breath is stinky! I love the ingredients and price, I will most likely do raw for couple months and see if that clears things up.

  • Gordon

    Oh well Kelly. I guess I didn’t make that much of an appeal/impression, lol.

    Would have been nice to see at least one post from you.

  • Gordon

    Oh, BTW Kelly…if you do drop in and make a comment or 2 or at least read some or even the articles, I forgot to mention that I usually work night shift in what I do, hence is why I often comment at a time like this. This site’s word press blog’s time stamp is based on American CDT time, in case you were wondering about the times shown.

  • Gordon

    It was refreshing to meet someone today (yesterday now), at a nearby pet store who knows her pet food nutrition. We talked for almost half an hour.

    I had popped in there to buy something parrot related product (Not a store where I usually buy any dog food) and to my surprise I saw that they stock the Earthborn range of kibbles, for the first time. I’d bought my first bag from another pet store like an hour’s drive from my area. So when I saw that this store (About 15 minutes from my place) carry Earthborn for the first time, I was pleasantly surprised, because this store was just another carrying the usual conventional brain washed Vet crap like Hills and Purina etc.

    They started stocking Earthborn thanks to this new female staff member who I’d met for the first time, who had been recently employed by this store. Anyway, she apparently pressed her boss hard, to stock the EB. She’s a Canadian (I’d mistaken her for an American – She quickly corrected that, lol) and who also believes in that our dogs’ should be eating their natural ancestral and evolutionary diet. She’s also read all of Dr. B’s books.

    Talk about a coincidence. Anyway, she mentioned the dogfoodanalysis site, but didn’t know about this site, so I told her about it and hope that she pays it a visit.

    So, Kelly, if you read this, it was nice to meet you, as a fellow pet-food-nutrition-aware person.

    Despite having said that I’ll be phasing out kibble all together, I bought a 12.7kg bag of EBHPN as especially since it was at an awesome promotional discount price, and again, a long dated expiry bag being till Oct ’12.

  • Richard J breard

    2 days in a row and she cleaned the bowl and was looking more. Thats a new rcord. I might have a winner with this Earthborn Primitive, I hope, I hope, I hope.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Richard J Beard… Another good question. Whenever a manufacturer adds anything to a food or purchases it with a preservative already added by the supplier, that compound must be reported on the label. But ethoxyquin is actually added by the fisherman to the fish while they are still on board the boat. So, since this this preservative is not added by the dog food company or the company that makes the meal, it’s doesn’t have to be reported on the label. Hope this helps.

  • Richard J breard

    Sandi;
    Just like us older people, a lot of gas. I wonder why?

  • Richard J breard

    Mike… Why is it that they will tell us on the list of ingredients that the chicken fat is preserved with mixed tocopherols and not the fish?

  • Richard J breard

    Don’t laugh Mike. With my Harry Truman , I come from Missouri personality, I just might do that.

  • Gordon

    Richard J breard – I empathise with you on the trust thing. How can we also just trust Richard Darlington. He’s a good salesman for all anyone really knows. Richard D – If you read this, I’m playing the Devil’s Advocate, as I never really fully trust any company, so nothing personal. Sometimes, trust must be earned and the way that’s done is to make sure your money is put where your mouth is, when promises are made, and customers reap the long term benefits by seeing the results themselves.

    Alternatively, for you Richard J B – You could take samples of EBHPN to your local CSI lab and get them to analyse it. Sorry, been watching too many episodes of Miami CSI, lol

  • Richard J breard

    Mike:
    I heard from CINDY MONTGOMERY, VP at MID WESTERN PET FOOD’S and she assured me that ethoxyquin is not used in any of thier products, that they get thier fish from a US supplier and thier fish is preserved with mixed tocopherols. I’m a born sceptic but I guess I will have to trust her word. No other choice.

  • ShamelessRawFoodie

    Richard Breard – Why not do your own test with a small bag of the food, similar to what Richard Darlington explained? Why risk it? Who can you believe? Prove it to yourself.

  • melissa

    Richard-

    I would trust that if Mike S’s review says it appears to be ethoxyquin free, that he has looked into it : )

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Richard Beard… As required by the US Coast Guard and to prevent dangerous on-sea explosions during transport, ethoxyquin is added to fish by fisherman while they are still on the boat. If you see fish meal on a dog food ingredients list, there’s a very good chance the fish used to make that meal was treated with ethoxyquin prior to purchase by a pet food manufacturer.

    However, due to consumer resistance, some companies appear to be switching over to fish meals preserved with other reportedly safer natural preservatives like Naturox. The best way to find out is to check our reviews or (better yet) call the manufacturer yourself.

    Just be sure to ask the company whether the fish they use was free of ethoxyquin at the time it was purchased. Hope this helps.

  • Richard J breard

    Mike …I just purchased a bag of Earthborn Primitive after seeiing your high praise for it but now I am afraid to use it after seeing what Richard Darlington had to say about dog food with fish in it and ethoxyquin. Am I making too much of this ?
    Mr. Paranoid

  • ShamelessRawFoodie

    Ahhhh yes Richard – The ole prove ‘em right or prove ‘em wrong trick! Good deal. You are definitely street-wise! And you know the one person you can trust!
    We’ve done similar to ‘prove’ that milk is raw and not pasteurized. As fresh milk gradually ages, raw milk turns naturally ‘sour’, but pasteurized milk goes ‘bad’. Very noticeable difference!

  • http://www.whosyourvet.com Sandi
  • http://brotherscomplete.com Richard Darlington

    Gordon

    I did get your reply – just ran out of time.

    We don’t sell much Artemis as we. the Brothers, have another product here that is rumored to be better and is Complete with digestive enzymes, encapsulated probiotics, etc. HaHaHa – just couldn’t resist.

    Don’t know why but of other grain free brands we sell more Origen, TOW, used to sell a fair bit of EVO but most of them have switched over to Brothers now, Acana and Instinct.

  • http://brotherscomplete.com Richard Darlington

    Shameless -
    I have heard this first hand from Dog Food Manufacturing plant managers and owners. I suppose since I was a Dog Food Manufacturer they thought I was in on the whole industry joke of how they are getting around having to say there is Ethoxyquin in their fish or food. According to them the fisherman are applying Ethoxyquin in the boat to the fish so when they are delivered it’s already in them. That way everyone on land is legally allowed to say there is no Ethoxyquin in their product since they didn’t put it in themselves. Basically if I buy fish from a wholesaler and the wholesaler did not put the Ethoxyquin in the fish (because the fishermen did before delivering the fish to the wholesaler) the wholesaler can legally say there is no ethoxyquin in the fish should the manufacturer ask. Now the wholesaler knows the fish has Ethoxyquin in it but is legally allowed to say there is none in the fish because they didn’t put it in themselves.

    So when you ask your favorite dog food manufacturer if there is Ethoxyquin in their food and they say no (not because they are necessarily corrupt, but because they are either uninformed (hmmmm) or are unaware (believed their boss who said there was no ethoxyquin) – do not be surprised if their fish formula (which is highly susceptible to spoiling in a couple of months) is still not rancid after 4 to 6 months in a hot warehouse.

    As crazy as this may sound, I found a supplier I could rely on by making sure the fish they used in another dog food spoiled within 3 months of me putting it in the equivalent of a hot warehouse. When it actually spoiled within 3 months I knew there wasn’t any Ethoxyquin in it. Even I can’t just rely on a wholesaler telling me it’s ethoxyquin free…but must run my own test. Mixed tocopherals, under ideal conditions (no light, air or heat – in other words in good light proof, moisture proof, foil bags

    Dog food with fish in it is prone to spoiling faster than non-fish food but they will all go rancid if stored in hot warehouses for months at a time before they are delivered to the stores. Twelve to eighteen months shelf life, without using ethoxyquin, is in my opinion a bit of a fantasy and yet our store shelves are filled with top of the line foods that don’t go rancid for well over a year.

  • http://www.whosyourvet.com Sandi

    Thanks for the belly laugh! I’m glad I’m not the only one who can’t find/remember my previous comments. If anyone ever asks me a question and you don’t get a reply, it’s because I can’t remember where I posted, don’t take it personally. LOL AND WE CAN’T COUNT on the “recent comments section” – it only posts a limited amount of comments and then it’s bye bye and good luck finding anyone’s comments.

  • Gordon

    Richard – Yeah, you said the above to me already under the Brothers thread 24 hours ago. I did respond there and also added further info under the Artemis Maximal thread.

    It goes to show how Artemis even supplies you with short short dated stock. Do you find Artemis sells good from your store, on line and in store?

  • ShamelessRawFoodie

    Hi Richard – In reply to your same comment yesterday (about expiration dates) on the Brothers thread (hard to keep track!) I asked you this:
    Do you know anyone who can give you the ‘inside scoop’ supporting your theory of the possibility that “Ethoxyquin has been added to the food at some point along the way which would prevent the food from spoiling for at least a year or more” ? ?