You know… I still can’t believe the incredible lengths so many dog food companies go to… just to trick unwary shoppers into buying their plainly inferior products.
OK, admittedly, there are a good number of quality dog foods out there.
But let’s face it… many are nothing more than shamefully inferior products made from the cheapest ingredients.
Ingredients deemed “unfit for human consumption”.
Yet these low-grade dog foods are given appealing names and shrewdly packaged in flagrantly deceptive wrappers.
Like Putting Lipstick on a Pig
You’ve seen them before… in full, mouth-watering color. Whole fresh chickens, succulent vegetables and a multitude of other farm-fresh ingredients… pictured right there on the bag.
To a trusting shopper, these second-rate products have been cleverly disguised to look appetizing… and completely healthy.
But here’s the problem. These companies aren’t just practicing shrewd business. They’re employing deceptive advertising.
And all because they’ve left themselves no choice!
After all, if you had used slaughterhouse waste, restaurant grease and other industrial by-products to create your own commercial dog food… how would you market it?
What Would You Do?
Would you be truthful? Would you call your new product something like “Bob’s Slaughterhouse Waste and Cereal Grain Rejects for Dogs”?
Would you openly show pictures of this re-cycled garbage right on the wrapper? Would you use clear “see-through” packaging?
And if you did… do you really think anyone would buy it?
Of course not.
But that’s exactly what so many profit-first dog food companies want you do. They want you to buy these cheaply made products.
So… what should you do to combat this marketing insanity?
My Very Best Advice
Become knowledgeable. Read labels. Seek out independent ratings and reviews.
And whatever you do… don’t fall for these tricky “smoke-and-mirror” marketing tactics.
You have to beat these greedy companies at their own corrupt game. So, never buy dog food products based on packaging alone.