Dog Food Packaging — Beware the Wolf in Sheep’s Clothing


It’s amazing the lengths some dog food companies go to just to trick unwary shoppers into buying their inferior products.

wolf-in-sheep-clothingNow, admittedly, there are many excellent dog foods out there.

However, many are nothing more than low quality products made from the cheapest ingredients.

Ingredients deemed “unfit for human consumption”.

Yet these same low-grade dog foods are given appealing names and then packaged in appetizing bags and cans.

The Wolf in Sheep’s Clothing

You’ve seen these packages yourself — all, of course, in their full, mouth-watering color

Whole fresh chickens. Succulent vegetables. And a multitude of other farm-fresh ingredients pictured right on the bag.

To attract the trusting shopper, these low quality products are cleverly disguised to look appetizing — and healthy.

However, these companies aren’t just practicing shrewd business. They’re using deceptive advertising designed to misrepresent the product inside.

But can you blame them?

After all, if you used slaughterhouse waste, fatty trimmings and other agricultural by-products to create your own commercial food, how would you market it?

Would you be truthful?

Would you be willing to name your product something like “Bob’s Slaughterhouse Waste and Cereal Grain Rejects Dog Food”?

Would you show real images of this re-cycled rubbish on the bag?  Would you use clear “see-through” packaging?

And if you did, do you really believe anyone would actually buy it?

Of course not.

Yet that’s exactly what so many profit-first dog food companies want you to do.

The Bottom Line

So, what should you do to protect your dog from consuming these inferior products?

Become knowledgeable. Read labels. Seek out independent ratings and reviews.

And never buy any dog food based on packaging alone.

  • food packaging

    I am very much pleased with the contents you have mentioned.

  • Helen

    nestle in australia use dodgy plastic packaging that is full of contaminents

  • “Ryo”

    Meagan, I perfectly agree. Trust me… I’ve always been so obsessed with this topic- I remember walking up to this person when I was like 7, and I told her that Friskies wasn’t good for cats! And she actually put the stuff back on the shelf! :)
    This is a magical article, I tell you.
    Trust me… I’m truly disgusted with that they put in pet food. I mean, seriously? My PetSmart just started carrying Come’n Get It and Award Gourmet, and I felt like complaining because they refuse to add any new brands of “good” food- just junk. Looks like I have to stick with Blue Wilderness and Wellness CORE when I stick there….

  • Meagan

    Claire- I agree I have been seeing the new Kibbles and Bits and one other one that is a new formula. It is annoying because ppl like us know how bad those foods are. Everytime I walk in Wal-Mart I see ppl buying dog chow. I would really like to print a million copies of this website off and tape them up in the dog food aisles at grocery stores and other places. Hell even at my on job. (Grooming/Boarding Kennel)

  • Claire Sellers

    i think that the pet food industry is like a ”crazy” industry because they have like ”dog mascots”, pretty packaging, and commercials that convince people to buy their food. And i can not belive that they also ”hurt” dogs and cats then put them in for pet food. It’s like a case of ”dog eats dog” and ”cat eats cat” kindof. People should scan the ingredients list BEFORE they purchase a commercial product. They should even look at the ingredients of some ”high quality” foods too. It is crazy. The commercials are so annoying too.