They get reading material from Hill’s, free lunches from Hill’s, continuing education courses from Hill’s, free pet supplies from Hill’s, their instructors were trained by Hill’s, on and on and on. But the big thing is that Hill’s does tons of research to “prove” that their foods are “great.” Vets like to think of themselves as scientists, so all that science holds a lot of weight with them. The one nutrition class that most vets get in school is Small Animal Nutrition, all small pet animals lumped into one class, cats, dogs, ferrets, iguanas, mice, rats, hampsters, guinea pigs, snakes, lizards… Are you getting the idea that this class can’t be much more than “It’s important to buy a complete and balance diet.” kind of class. You would be right.
