Wag Dog Food receives the Advisor’s second-highest tier rating of 4.5 stars.
The Wag product line includes 5 dry dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.
Use links below to compare price and package sizes at Amazon.
- Wag Chicken and Lentil Recipe for Puppies [A]
- Wag Beef and Lentil Recipe with Wild Boar [M]
- Wag Salmon and Lentil Recipe [A]
- Wag Turkey and Lentil Recipe [M]
- Wag Lamb and Lentil Recipe [A]
Wag Turkey and Lentil Recipe was selected to represent the other products in the line for this review.
Wag Turkey and Lentil Recipe
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Turkey, turkey meal, lentils, pea protein, peas, chicken fat (preserved with mixed tocopherols), brewers yeast, dried plain beet pulp, flaxseed, natural flavor, salmon oil, calcium carbonate, salt, choline chloride, dried chicory root, Yucca schidigera extract, dried Lactobacillus plantarum fermentation product, dried Bacillus subtilis fermentation product, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, dried Bifidobacterium animalis fermentation product, vitamin E supplement, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, copper sulfate, potassium iodide, thiamine mononitrate (source of vitamin B1), manganese proteinate, manganous oxide, ascorbic acid (preservative), vitamin A supplement, biotin, niacin, calcium pantothenate, manganese sulfate, sodium selenite, pyridoxine hydrochloride (source of vitamin B6), vitamin B12 supplement, riboflavin (vitamin B2), vitamin D3 supplement, folic acid
Fiber (estimated dry matter content) = 5%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||39%||17%||36%|
|Calorie Weighted Basis||34%||35%||31%|
The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is turkey meal. Turkey meal is considered a meat concentrate and contains nearly 300% more protein than fresh turkey.
The third ingredient includes lentils. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.
However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.
The fourth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.
Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.
The fifth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The sixth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The seventh ingredient is brewers yeast, which can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.
Fans believe yeast repels fleas and supports the immune system.
Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.
In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.
In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.
What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.
The eighth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.
Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.
We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With four notable exceptions…
First, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
Next, salmon oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.
Depending on its level of freshness and purity, salmon oil should be considered a commendable addition.
In addition, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Wag Dog Food Review
Judging by its ingredients alone, Wag dog food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 39% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 36% for the overall product line.
And a fat-to-protein ratio of about 43%.
Above-average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the lentils, pea protein, peas, brewers yeast and flaxseed, this looks like the profile of a kibble containing a moderate amount of meat.
Wag is a plant-based dry dog food using a moderate amount of named meat meals as its main sources of animal protein, thus earning the brand 4.5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Wag Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
Important FDA Alert
The FDA has announced it is investigating a potential connection between grain-free diets and a type of canine heart disease known as dilated cardiomyopathy. Click here for details.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
The Dog Food Advisor does not test dog food products.
We rely entirely on the integrity of the information provided by each company on its product label or its website. As such, the accuracy of every review is directly dependent upon the data a company chooses to share.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews.
However, we do receive an affiliate fee from certain online retailers, including some that offer their own private label brands.
This policy helps support the operation of our website and keeps access to all our content completely free to the public.
In any case, please be assured it is always our intention to remain objective, impartial and unbiased when conducting our analysis.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
06/30/2018 Last Update