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Urr Dog Food (Pouch)


Product May Have Been Discontinued
Unable to Locate Complete Label Info
On Company Website1

Urr Dog Food receives the Advisor’s top rating of 5 stars.

The Urr Dog Food product line includes six pouched recipes, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Urr Dog Formula
  • Urr Dog Formula with Lamb
  • Urr Dog Formula with Lamb and Pork
  • Urr Dog Formula with Lamb and Beef
  • Urr Dog Formula with Lamb for the Mature Adult
  • Urr Dog Formula with Lamb for the Growing Dog

Urr Dog Formula with Lamb and Beef was selected to represent the other products in the line for this review.

Urr Dog Formula with Lamb and Beef

Canned Dog Food

Estimated Dry Matter Nutrient Content

Protein = 49% | Fat = 26% | Carbs = 17%

Ingredients: Water sufficient for processing, beef lungs, beef liver, lamb lungs, lamb liver, lamb (meat), beef kidneys, beef (meat), potato starch, pork kidneys, lamb kidneys, potato fiber, calcite

Fiber (estimated dry matter content) = 3.2%

Red denotes controversial item

Estimated Nutrient Content
Guaranteed Analysis12%7%NA
Dry Matter Basis49%26%17%
Calorie Weighted Basis38%49%13%
Protein = 38% | Fat = 49% | Carbs = 13%

The first ingredient in this dog food is water, which adds nothing but moisture to this food. Water is a routine finding in most canned dog foods.

The second ingredient lists beef lung. Beef lung is a protein-rich organ meat that’s also low in fat.

The third ingredient is beef liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The next two ingredients are lamb lung and lamb liver, additional quality raw items.

The sixth ingredient is lamb. Lamb is considered “the clean flesh derived from slaughtered” lamb and associated with skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.2

Lamb is naturally rich in all ten essential amino acids required by a dog to sustain life.

The seventh ingredient is beef kidney, an organ meat low in fat and rich in protein and essential minerals.

The eighth ingredient is beef, another quality raw ingredient.

The ninth ingredient includes potato starch. Potato starch is a gluten-free carbohydrate used more for its thickening properties than its nutritional value.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With one notable exception

With the exclusion of calcite, a natural form of calcium carbonate, we find no added vitamins or minerals on the ingredients list.

However, since the nutritional adequacy statement included on the label states the product is “complete and balanced”, we would assume these essential nutrients are provided by the food ingredients in the recipe.

Urr Dog Food
The Bottom Line

Judging by its ingredients alone, Urr Dog Food looks like an above-average wet product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 49%, a fat level of 26% and estimated carbohydrates of about 17%.

As a group, the brand features an average protein content of 49% and a mean fat level of 26%. Together, these figures suggest a carbohydrate content of 17% for the overall product line.

And a fat-to-protein ratio of about 53%.

Above-average protein. Above-average fat. And below-average carbs when compared to a typical wet dog food.

Free of any plant-based protein boosters, this looks like the profile of a wet product containing an abundance of meat.

Bottom line?

Urr Dog Food is a meat-based wet product using a generous amount of various meats and organs as its main sources of animal protein, thus earning the brand 5 stars.

Enthusiastically recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

A Final Word

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Notes and Updates

  1. As of 4/19/2016
  2. Adapted by the Dog Food Advisor and based upon the official definition for beef published by the Association of American Feed Control Officials, 2008 Edition
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