Product May Have Been Discontinued
Unable to Locate Complete Label Info
On Company Website1
Simply Natural Grain Free Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.
The Simply Natural Grain Free product line includes 2 dry dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
- Simply Natural Grain Free Chicken and Vegetables [M]
- Simply Natural Grain Free Beef and Vegetables [M]
Simply Natural Grain Free Chicken and Vegetables Recipe was selected to represent both products in the line for this review.
Simply Natural Grain Free Chicken and Vegetables Recipe
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, chicken meal, garbanzo beans, peas, pea flour, tapioca flour, chicken fat (preserved with mixed tocopherols), natural flavor, vegetables (carrots, bell pepper, celery, tomato, garlic, parsley, spinach), flax seed (source of omega 3), salt, potassium chloride, vitamins (choline chloride, a-tocopherol acetate (source of vitamin E), niacin, calcium pantothenate, vitamin A supplement, l-ascorbyl-2-polyphosphate (source of vitamin C), pyridoxine hydrochloride (source of vitamin B6), thiamine mononitrate (source of vitamin B1), riboflavin supplement, vitamin B12 supplement, vitamin D3 supplement, biotin, folic acid), minerals (zinc sulfate, zinc amino acid chelate, ferrous sulfate, manganese sulfate, manganese amino acid chelate, copper sulfate, copper amino acid chelate, sodium selenite, calcium iodate), kelp meal, rosemary extract, sage extract, pineapple stem (source of bromelain), papain, dried Bacillus subtilis fermentation product, dried Aspergillus oryzae fermentation product
Fiber (estimated dry matter content) = 4.4%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||29%||13%||50%|
|Calorie Weighted Basis||26%||29%||45%|
The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The third ingredient includes garbanzo beans, also known as chickpeas. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (pulse) family of vegetables.
Garbanzos contain about 22% protein, something which must be considered when evaluating the total protein reported in this food.
The fourth ingredient lists peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The fifth ingredient is pea flour, a powder made from roasted yellow peas. Pea flour contains as much as 25% protein, a factor that must be considered when judging the meat content of this dog food.
The sixth ingredient is tapioca flour, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.
The seventh ingredient lists chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
After the natural flavor, we find a series of vegetables including:
- Bell pepper
So, one must weigh the potential benefits of feeding garlic against its proven tendency to cause subclinical damage to the red blood cells of the animal.
The next ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With 2 notable exceptions…
First, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Simply Natural Grain Free Dog Food Review
Judging by its ingredients alone, Simply Natural Grain Free Dog Food looks like an above-average dry product.
As a group, the brand features an average protein content of 28% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 51% for the overall product line.
And a fat-to-protein ratio of about 48%.
Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the garbanzo beans, pea products and flaxseed, this looks like the profile of a kibble containing a moderate amount of meat.
Simply Natural Grain Free is a dry dog food using a moderate amount of named meat meals as its main source of animal protein, thus earning the brand 3.5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Simply Natural Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
A Final Word
The Dog Food Advisor is privately owned. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from online retailers (like Chewy or Amazon) when readers click over to their website from ours. This policy helps support the operation of our blog and keeps access to all our content free to the public.
For more information, please visit our Disclaimer and Disclosure page.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
Notes and Updates
- “Last Update” field at the end of this review reflects the last time we attempted to visit this product’s website. The current review itself was last updated 10/24/2018 ↩
- Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005) ↩
03/21/2020 Last Update