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Rollover Super Premium Dog Food Review (Rolls)


Rollover Super Premium Dog Food receives the Advisor’s lowest-tier rating of 1.5 stars.

The Rollover Super Premium product line includes 4 rolled dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.

  • Rollover Super Premium Wild Pacific Salmon [U]
  • Rollover Super Premium Beef and Veggie Dinner [U]
  • Rollover Super Premium Lamb and Veggie Dinner [U]
  • Rollover Super Premium Turkey and Veggie Dinner (1 star) [U]

Rollover Super Premium Beef and Veggie Dinner was selected to represent the other products in the line for this review.

Rollover Super Premium Beef and Veggie Dinner

Rolled Dog Food

Estimated Dry Matter Nutrient Content

Protein = 20% | Fat = 5% | Carbs = 67%

Ingredients: Beef (heart, lung, liver & kidney), barley flour, oat flakes, sugar, salt, peas, carrots, flax, cranberries, parsley, apple, rosemary, vitamin supplements (A, D3, E, B1, B2, B6, B12, C), folic acid, biotin, choline, trace minerals (calcium, manganese, zinc, iron, copper)

Fiber (estimated dry matter content) = 3.4%

Red denotes controversial item

Estimated Nutrient Content
Guaranteed Analysis12%3%NA
Dry Matter Basis20%5%67%
Calorie Weighted Basis20%13%67%
Protein = 20% | Fat = 13% | Carbs = 67%

The first ingredient in this dog food includes a blend of beef organ meats. Beef heart is basically pure muscle. It’s naturally rich in quality protein, minerals and complex B vitamins, too.

Beef lung, beef liver and beef kidney are yet three more organ meats sourced from named animals — and thus considered beneficial components.

However, although this blend is a quality item, raw beef contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

The second ingredient is barley flour. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

The third ingredient includes oat flakes, whole grain oats that have been steamed and milled to make them quicker to cook. Oat flakes are naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The fourth ingredient lists sugar. Sugar is always an unwelcome addition to any dog food. Because of its high glycemic index, it can unfavorably impact the blood glucose level of any animal soon after it is eaten.

The fifth ingredient is salt (also known as sodium chloride). Salt is a common additive in many dog foods. That’s because sodium is a necessary mineral for all animals — including humans.

However, since the actual amount of salt added to this recipe isn’t disclosed on the list of ingredients, it’s impossible to judge the nutritional value of this item.

The sixth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.

The seventh ingredient lists carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Rollover Super Premium Dog Food Review

Judging by its ingredients alone, Rollover Super Premium dog food looks like an above-average rolled product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 20%, a fat level of 5% and estimated carbohydrates of about 67%.

As a group, the brand features an average protein content of 20% and a mean fat level of 7%. Together, these figures suggest a carbohydrate content of 65% for the overall product line.

And a fat-to-protein ratio of about 33%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical rolled dog food.

When you consider the protein-boosting effect of the peas and flax, this looks like the profile of a rolled product containing just a limited amount of meat.

Bottom line?

Rollover Super Premium is a plant-based rolled dog food using a limited amount of named meats and organs as its main sources of animal protein, thus earning the brand 1.5 stars.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Rollover Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

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