Bixbi Rawbble Dog Food (Freeze-Dried)


Rating: ★★★★½

Bixbi Rawbble Dog Food receives the Advisor’s second-highest tier rating of 4.5 stars.

The Rawbble product line includes four freeze dried raw dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

  • Bixbi Rawbble Freeze Dried Fish Recipe [A]
  • Bixbi Rawbble Freeze Dried Beef Recipe [A]
  • Bixbi Rawbble Freeze Dried Duck Recipe (5 stars) [A]
  • Bixbi Rawbble Freeze Dried Chicken Recipe (4 stars) [A]

Bixbi Rawbble Freeze Dried Beef Recipe was selected to represent the other products in the line for this review.

Rawbble Freeze Dried Beef Recipe

Freeze-Dried Dog Food

Estimated Dry Matter Nutrient Content

Protein = 49% | Fat = 29% | Carbs = 14%

Ingredients: Beef, beef liver, beef kidney, beef bone, pumpkin, coconut oil, salmon oil, selenium yeast, vitamin E supplement, manganese proteinate, riboflavin supplement, calcium iodate, d-calcium pantothenate, mixed tocopherols (a preservative), rosemary extract

Fiber (estimated dry matter content) = 8.2%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis48%28%NA
Dry Matter Basis49%29%14%
Calorie Weighted Basis37%52%11%
Protein = 37% | Fat = 52% | Carbs = 11%

The first ingredient in this dog food is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.

The second ingredient is beef lung. Beef lung is a protein-rich organ meat that’s also low in fat.

The third ingredient is beef liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The fourth ingredient is beef heart. Although it doesn’t sound very appetizing to us humans, heart tissue is pure muscle — all meat. It’s naturally rich in quality protein, minerals and complex B vitamins, too.

The fifth ingredient is beef tripe. Tripe usually consists of the first three chambers of a cud-chewing animal’s stomach. As unappetizing as it may seem to us humans, tripe is favored by dogs and sometimes even includes the stomach’s contents, too.

The sixth ingredient is beef kidney, an organ meat low in fat and rich in protein and essential minerals.

The seventh ingredient is beef fat. Beef fat (or tallow) is most likely obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Although it may not sound very appetizing, beef fat is actually a quality ingredient.

The eighth ingredient is pumpkin. Pumpkin is a nutritious addition high in complex carbohydrates, beta-carotene and dietary fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, we find coconut oil, a natural oil rich in medium-chain fatty acids.

Medium-chain triglycerides have been shown to improve cognitive function in older dogs.2

Because of its proven safety3 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS) and chronic skin disorders, MCT can be considered a positive addition to this recipe.

Next, herring oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, herring oil should be considered a commendable addition.

In addition, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this recipe includes selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.

Bixbi Rawbble Dog Food
The Bottom Line

Judging by its ingredients alone, Bixbi Rawbble Dog Food looks like an above-average raw product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 42%, a fat level of 26% and estimated carbohydrates of about 24%.

As a group, the brand features an average protein content of 43% and a mean fat level of 25%. Together, these figures suggest a carbohydrate content of 24% for the overall product line.

And a fat-to-protein ratio of about 58%.

Above-average protein. Below-average fat. And near-average carbs when compared to a typical raw dog food.

Free of any plant-based protein boosters, this looks like the profile of a freeze dried raw product containing a notable amount of meat.

However, with not enough carb ingredients present to account for the reading on the dashboard, one must assume the protein or fat (and thus the meat) content may be significantly understated on the label.

Bottom line?

Bixbi Rawbble is a meat-based freeze dried raw dog food using a notable amount of named meats and organs as its main sources of animal protein, thus earning the brand 4.5 stars.

Highly recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Bixbi Rawbble Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

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A Final Word

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Notes and Updates

09/05/2016 Last Update

  1. Association of American Feed Control Officials
  2. Pan Y et al, Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs, British Journal of Nutrition, Volume 103, Issue 12, June 2010, pp 1746-1754
  3. Matulka RA et al, Lack of toxicity by medium chain triglycerides (MCT) in canines during a 90-day feeding study,Food Chem Toxicol, Jan 2009, 47(1) 35-9.