Unable to Locate Complete Label Info
On Company Website1
Purina Pro Plan Natural canned dog food receives the Advisor’s mid-tier rating of 3.5 stars.
The Purina Pro Plan Natural product line includes three canned dog foods, each claimed to meet AAFCO nutrient profiles for adult maintenance.
The following is a list of recipes available at the time of this review.
- Purina Pro Plan Natural Grain Free Adult Beef
- Purina Pro Plan Natural Grain Free Adult Turkey
- Purina Pro Plan Natural Grain Free Adult Chicken
Purina Pro Plan Natural Grain Free Adult Turkey was selected to represent the other products in the line for this review.
Purina Pro Plan Natural Grain Free Adult Turkey
Canned Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Turkey, water sufficient for processing, liver, meat by-products, chicken, sweet potatoes, guar gum, potassium chloride, salt, carrageenan, vitamin E supplement, zinc sulfate, mono and dicalcium phosphate, ferrous sulfate, choline chloride, niacin, thiamine mononitrate, copper sulfate, calcium pantothenate, manganese sulfate, pyridoxine hydrochloride, vitamin B12 supplement, riboflavin supplement, vitamin A supplement, folic acid, vitamin D3 supplement, biotin, potassium iodide, and sodium selenite
Fiber (estimated dry matter content) = 9.1%
Red denotes controversial item
|Estimated Nutrient Content
|Dry Matter Basis
|Calorie Weighted Basis
The first ingredient in this dog food is turkey. Turkey is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of turkey”.2
Turkey is naturally rich in the ten essential amino acids required by a dog to sustain life.
The second ingredient is water, which adds nothing but moisture to this food. Water is a routine finding in most canned dog foods.
The third ingredient is liver. Normally, liver can be considered a quality component. However, in this case, the source of the liver is not identified. For this reason, it’s impossible to judge the quality of this item.
The fourth ingredient includes meat by-products, an item made from slaughterhouse waste. This is what’s left of slaughtered animals after all the prime striated muscle cuts have been removed.
With the exception of hair, horns, teeth and hooves, this item can include almost any other part of the animal.3
What’s worse, this particular item is anonymous. So, the meat itself can come from any combination of cattle, pigs, sheep or goats — which can make identifying specific food allergies impossible.
Although most meat by-products can be nutritious, we do not consider such vaguely described (generic) ingredients to be as high in quality as those derived from a named animal source.
The fifth ingredient is chicken. Chicken is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”.3
Chicken is naturally rich in the ten essential amino acids required by a dog to sustain life.
The sixth ingredient is sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.
The seventh ingredient is guar gum, a gelling or thickening agent found in many wet pet foods. Refined from dehusked guar beans, guar gum can add a notable amount of dietary fiber to any product.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With two notable exceptions…
First, carrageenan is a gelatin-like thickening agent extracted from seaweed. Although carrageenan has been used as a food additive for hundreds of years, there appears to be some recent controversy regarding its long term biological safety.
And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.
Purina Pro Plan
Natural Canned Dog Food
The Bottom Line
Judging by its ingredients alone, Purina Pro Plan Natural looks like an average wet product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 41% and a mean fat level of 27%. Together, these figures suggest a carbohydrate content of 24% for the overall product line.
And a fat-to-protein ratio of about 67%.
Near-average protein. Above-average fat. And below-average carbs when compared to a typical wet dog food.
Free of any plant-based protein boosters, this looks like the profile of a wet product containing a notable amount of meat.
Purina Pro Plan Natural is a grain-free meat-based wet dog food using a notable amount of poultry, beef and liver as its main sources of animal protein, thus earning the brand 3.5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Purina Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
- Purina Recalls Pro Plan Vet Diet Product Due to Elevated Levels of Vitamin D (2/9/2023)
- Purina Recalls Pro Plan Vet Diet Product Due to Mislabeling (12/6/2022)
- Purina Beneful and Pro Plan Dog Food Recall (3/11/2016)
- Purina One Beyond Dog Food Recall (8/30/2013)
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
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A Final Word
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Notes and Updates
- “Last Update” field at the end of this review reflects the last time we attempted to visit this product’s website. The current review itself was last updated 11/26/2015 ↩
- Adapted by the Dog Food Advisor and based upon the official definition for chicken published by the Association of American Feed Control Officials, Official Publication, 2008 Edition ↩
- Association of American Feed Control Officials ↩
- Association of American Feed Control Officials ↩