Highly Recommended
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Our Verdict
Pure fresh product range is made up of five recipes which each receive the Dog Food Advisor’s rating, 5 stars.
These fresh recipes are handmade and gently cooked to preserve nutrients, each expertly formulated with whole food ingredients and without preservatives or fillers.
Pros
- Vet-nutritionist formulated
- No preservative or fillers
- Nutrient-rich fruits & vegetables
Cons
- Unsuitable for ambient storage, frozen storage is necessary
The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.
| Product line | Rating | AAFCO |
|---|---|---|
| Pure Dog Food Clean Chicken and Quinoa | 5 | A |
| Pure Dog Food Lean Chicken and Spinach | 5 | A |
| Pure Dog Food Mega Omega Salmon and Pasta | 5 | A |
| Pure Dog Food Proactive Beef and Pumpkin Grain Free | 5 | A |
| Pure Dog Food Turkey Tried and True | 5 | A |
Recipe and Label Analysis
Pure Dog Food Turkey Tried and True was selected to represent the other products in the line for detailed recipe and nutrient analysis.
Pure Dog Food Turkey Tried and True
Estimated Dry Matter Nutrient Content
Protein
Fat
CarbsCarbohydrates
Turkey, brown rice, broccoli, carrots, rolled oats, vitamin A, vitamin B1, vitamin B12, vitamin C, vitamin D, vitamin E, calcium, manganese, iron, potassium, safflower oil
Fiber (estimated dry matter content) = 1%
Red denotes any controversial items
| Estimated Nutrient Content | |||
|---|---|---|---|
| Method | Protein | Fat | Carbs |
| Guaranteed Analysis | 16% | 6% | NA |
| Dry Matter Basis | 48% | 19% | 25% |
| Calorie Weighted Basis | 41% | 38% | 21% |
Ingredients Analysis
The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.
The third ingredient is broccoli. Broccoli is a healthy green vegetable and a member of the kale family. It’s notably rich in vitamin C and fiber and numerous other nutrients.
Like other cruciferous vegetables, broccoli is believed to provide anti-cancer benefits.
The fourth ingredient includes carrots, which are rich in beta-carotene, minerals and dietary fiber.
The fifth ingredient lists rolled oats, whole oats that have been rolled and flattened into flakes. Since they’re minimally processed, rolled oats are exceptionally high in dietary fiber and nutritional value.
From here, the list goes on to include a few other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With one notable exception…
We note the inclusion of safflower oil. Safflower oil is nutritionally similar to sunflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.
Safflower oil is notable for its resistance to heat damage during cooking.
Nutrient Analysis
Based on its ingredients alone, Pure Dog Food Turkey Tried and True looks like an above-average fresh product.
The dashboard displays a dry matter protein reading of 47.1%, a fat level of 19.4% and estimated carbohydrates of about 18%.
As a group, the brand features an average protein content of 41.8% and a mean fat level of 16.8%. Together, these figures suggest a carbohydrate content of 24.1% for the overall product line.
And a fat-to-protein ratio of about 41%.
Which means Pure Dog Food contains…
Near-average protein. Below-average fat. And above-average carbs when compared to a typical fresh dog food.
Pure Dog Food Recall History
The following automated list (if present) includes all dog food recalls related to Pure through July 2025.
No recalls noted.
You can view a complete list of all dog food recalls since 2009 here.
Our Rating of Pure Dog Food
Pure Dog Food contains both grain-inclusive and grain-free recipes using a significant amount of named meats as its dominant source of animal protein, thus earning the brand 5 stars.
About
Lindsay Gores, an LA-based entrepreneur and devoted dog mom, founded PURE over ten years ago. She partnered with leading vet-nutritionists to produce dog food that is simple, balanced, and provides optimal nutrition.
Compare Pure Dog Food
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A Final Word
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