Simply Right Dog Food (Dry)

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Rating: ★☆☆☆☆

Product May Have Been Discontinued
Unable to Locate Complete Label Info
On Company Website1

Simply Right Dog Food earns the Advisor’s lowest rating of 1 star.

The Simply Right product line includes three dry dog foods. However, since we’re unable to locate AAFCO nutritional adequacy statements for these dog foods on the product’s web page, it’s impossible for us to report specific life stage recommendations for these recipes.

The following is a list of recipes available at the time of this review.

  • Simply Right High Performance
  • Simply Right Complete Nutrition
  • Simply Right Crunchy Bites and Savory Bones

Simply Right Complete Nutrition was selected to represent the products in the line for this review.

Simply Right Complete Nutrition

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 24% | Fat = 11% | Carbs = 57%

Ingredients: Whole grain corn, poultry by-product meal, meat and bone meal, corn gluten meal, poultry fat (preserved with mixed tocopherols), soybean meal, natural flavor, dried plain beet pulp, salt, potassium chloride, choline chloride, caramel color, zinc sulfate, l-ascorbyl-2-polyphosphate (source of vitamin C), vitamin E supplement, iron oxide (color), iron sulfate, zinc oxide, niacin, copper sulfate, vitamin A supplement, biotin, manganous oxide, d-calcium pantothenate, vitamin B12 supplement, thiamine mononitrate, pyridoxine hydrochloride, menadione sodium bisulfite complex (source of vitamin K activity), riboflavin supplement, sodium selenite, calcium iodate, folic acid, vitamin D3 supplement, cobalt carbonate

Fiber (estimated dry matter content) = 5.1%

Red items indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis21%10%NA
Dry Matter Basis24%11%57%
Calorie Weighted Basis22%26%52%
Protein = 22% | Fat = 26% | Carbs = 52%

The first ingredient in this dog food is corn. Corn is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The second ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).

We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.

The third ingredient is meat and bone meal, a dry “rendered product from mammal tissues, including bone, exclusive of any added blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents”.2

Meat and bone meal can have a lower digestibility than most other meat meals.

Scientists believe this decreased absorption may be due to the ingredient’s higher ash and lower essential amino acid content.3

What’s worse, this particular item is anonymous. Since there’s no mention of a specific animal, this ingredient could come from almost anywhere: spoiled supermarket meat, roadkill, dead, diseased or dying livestock — even euthanized farm animals.

Even though meat and bone meals are still considered protein-rich meat concentrates, we do not consider a generic ingredient like this a quality item.

The fourth ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Although corn gluten meal contains 60% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient is poultry fat. Poultry fat is obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life.

However, poultry fat is a relatively generic ingredient and can be considered lower in quality than a similar item from a named source animal (like chicken fat).

The sixth ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.

Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

After the natural flavor, we find beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, we’re always disappointed to find artificial coloring in any pet food. That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his kibble is?

Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Simply Right Dog Food
The Bottom Line

Judging by its ingredients alone, Simply Right Dog Food looks like a below-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 24%, a fat level of 11% and estimated carbohydrates of about 57%.

As a group, the brand features an average protein content of 26% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 53% for the overall product line.

And a fat-to-protein ratio of about 51%.

Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the corn gluten and soybean meals, this looks like the profile of a kibble containing only a modest amount of meat.

Bottom line?

Simply Right Dog Food is a plant-based kibble using a modest amount of poultry by-product and meat and bone meals as its main sources of animal protein, thus earning the brand 1 star.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Special Alert

Because we’re unable to locate a company operated website that offers complete product information, we’re compelled to rely on photos collected by volunteers at various retail locations.

So, information manually copied from these images and used for analysis can lead to data entry errors, incomplete product listings and inaccurate nutrient averages.

In addition, recipe changes and ingredient substitutions may not be apparent to our research staff or consumers.

For these reasons, we recommend shoppers use caution when considering the purchase of any dog food listed in this review.

Special FDA Alert

The FDA has announced it is investigating a potential connection between grain-free diets and a type of canine heart disease known as dilated cardiomyopathy. Click here for details.

A Final Word

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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In any case, please be assured it is always our intention to remain objective, impartial and unbiased when conducting our analysis.

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Notes and Updates

12/10/2017 Last Update

  1. “Last Update” field at the end of this review reflects the last time we attempted to visit this product’s website. The current review itself was last updated 12/10/2014
  2. Association of American Feed Control Officials, 2008 Edition
  3. Shirley RB and Parsons CM, Effect of Ash Content on Protein Quality of Meat and Bone Meal, Department of Animal Sciences, University of Illinois, Poultry Science, 2001 80: 626-632