Review of Inception Dog Food
Inception Dog Food earns The Advisor’s second-highest tier rating of 4.5 stars.
The Inception product line includes the 4 dry dog foods listed below.
Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.
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|Inception Chicken Recipe||4.5||A|
|Inception Pork Recipe||4.5||A|
|Inception Fish Recipe||4.5||A|
|Inception Chicken and Pork Meal Recipe||4.5||A|
Recipe and Label Analysis
Inception Pork Recipe was selected to represent the other products in the line for detailed recipe and nutrient analysis.
Label and nutrient data below are calculated using dry matter basis.
Inception Pork Recipe
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Pork, pork meal, oats, millet, milo, pork fat (mixed tocopherol preserved), natural flavor, ground flaxseeds, potassium chloride, choline chloride, salt, tricalcium phosphate, taurine, l-carnitine, vitamins (vitamin A acetate, vitamin D3 supplement, vitamin E supplement, niacin supplement, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, vitamin B12 supplement), minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, sodium selenite, calcium iodate)
Fiber (estimated dry matter content) = 6.8%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||14%||17%||61%|
|Calorie Weighted Basis||12%||36%||53%|
Inception Dog Food Ingredient Analysis
The first ingredient in this dog food is pork. Pork is defined as “the clean flesh derived from slaughtered pork”.
However, even though it’s considered a quality ingredient, raw pork contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished dog food.
The second ingredient is pork meal. Pork meal is considered a meat concentrate and contains nearly 300% more protein than fresh pork. Yet it can also be high in ash — about 25-30%.
However, the ash content of the final product is typically adjusted in the recipe to allow its mineral profile to meet AAFCO guidelines.
The third ingredient includes oats, which are rich in B-vitamins, minerals and dietary fiber.
The next ingredient is millet, a gluten-free grain harvested from certain seed grasses. Millet is hypoallergenic and naturally rich in B-vitamins and fiber as well as other essential minerals.
The fifth inclusion is milo. Milo is another name for sorghum, a starchy cereal grain with a nutrient profile similar to corn.
Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, milo can be considered a quality non-meat ingredient.
The sixth ingredient is pork fat, a product from rendering pig meat.
Commonly known as lard, pork fat can add significant flavor to any dog food. And it can be high in linoleic acid, an omega-6 fatty acid essential for life.
Although it may not sound very appetizing, pork fat (in moderate amounts) is actually an acceptable pet food ingredient.
After the natural flavor, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
The ninth ingredient is potassium chloride, a nutritional supplement sometimes used as a replacement for the sodium found in table salt.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this Inception product.
With 3 notable exceptions…
First, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.
Next, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
And lastly, we find taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient.
Since taurine deficiency appears to be more common in pets consuming grain-free diets, we view its presence in this recipe as a positive addition.
Based on its ingredients alone, Inception Dog Food looks like an above-average dry product.
As a group, the brand features an average protein content of 28% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.
And a fat-to-protein ratio of about 60%.
Which means this Inception product contains…
Above-average protein. Near-average fat. And above-average carbs when compared to other dry dog foods.
Even when you consider the protein-boosting effect of the flaxseed, this still looks like the profile of a dry dog food containing a notable amount of meat.
Our Rating of Inception Dog Food
Inception is a grain-inclusive dry dog food using a notable amount of named meat meal as its primary source of animal protein, thus earning the brand 4.5 stars.
Has Inception Dog Food Been Recalled?
The following automated list (if present) includes all dog food recalls since 2009 related to Inception.
No recalls noted.
You can view a complete list of all dog food recalls since 2009 here.
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A Final Word
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Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
12/13/2020 Last Update