Iams Simple and Natural (Dry)


Rating: ☆☆☆☆☆

This Review Has Been Merged with
Iams Naturals Dog Food

Iams Simple and Naturals dog food receives the Advisor’s above-average rating of 4 stars.

The Iams Simple and Natural product line includes just one dry dog food… claimed to meet AAFCO nutrient profiles for adult maintenance.

Iams Prime Naturals Chicken, Rice and Barley

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 28% | Fat = 18% | Carbs = 46%

Ingredients: Chicken, chicken meal, brewers rice, ground whole grain sorghum, ground whole grain barley, chicken fat (preserved with mixed tocopherols, a source of vitamin E), chicken flavor, dried beet pulp, dried egg product, potassium chloride, fish oil (preserved with mixed tocopherols, a source of vitamin E), monosodium phosphate, salt, dried apple pomace, dried carrots, dl-methionine, dried peas, choline chloride, fructooligosaccharides, minerals (ferrous sulfate, zinc oxide, manganese sulfate, copper sulfate, manganous oxide, potassium iodide, cobalt carbonate), dried spinach, dried tomatoes, vitamins (ascorbic acid, vitamin A acetate, calcium pantothenate, biotin, thiamine mononitrate (source of vitamin B1), vitamin B12 supplement, niacin, riboflavin supplement (source of vitamin B2), inositol, pyridoxine hydrochloride (source of vitamin B6), vitamin D3 supplement, folic acid), calcium carbonate, vitamin E supplement, brewers dried yeast, beta-carotene, rosemary extract

Fiber (estimated dry matter content) = 5.6%

Red items indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis25%16%NA
Dry Matter Basis28%18%46%
Calorie Weighted Basis24%37%40%
Protein = 24% | Fat = 37% | Carbs = 40%

The first ingredient in this dog food lists chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost… reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

Which brings us to chicken meal… the second and (more likely) the dominant ingredient in this recipe.

Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The third ingredient is brewers rice. Brewers rice represents the small grain fragments left over after milling whole rice.

This is an inexpensive cereal grain by-product and not considered a quality ingredient.

The fourth ingredient lists sorghum. Sorghum is a starchy cereal grain with a nutrient profile similar to corn.

Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.

The fifth ingredient lists barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. Unlike grains with a higher glycemic index (like rice), barley can help support stable blood sugar levels in dogs.

The sixth ingredient is chicken fat. Chicken fat is obtained from rendering chicken… a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid… an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

After the chicken flavor, we find dried beet pulp. Beet pulp is a controversial ingredient… a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The ninth ingredient is dried egg product… a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries… from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

We also note the inclusion of fish oil. Fish oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.

Depending on its level of freshness and purity, fish oil should be considered a commendable addition.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, apple pomace includes the pulpy solids that remain after pressing apples to extract the juice. It is most likely used here for its fiber content.

Next, this recipe contains fructooligosaccharide… an alternative sweetener1 probably used here as a prebiotic. Prebiotics function to support the growth of healthy bacteria in the large intestine.

Thirdly, we find no mention of probiotics… friendly microorganisms applied to the surface of the kibble after processing.

Fourthly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, we note the addition of brewers dried yeast. Brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient contains about 45% protein… and is rich in other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

What’s more, a vocal minority insist yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is something we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, yeast can be considered a nutritious additive.

Iams Simple and Natural Dog Food
The Bottom Line

Judging by its ingredients alone, Iams Simple and Natural looks to be an above-average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 28%, a fat level of 18% and estimated carbohydrates of about 46%.

Average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.

Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Iams Simple and Natural Dog Food is a grain-based kibble using a moderate amount of chicken and chicken meal as its main sources of animal protein… thus earning the brand 4 stars.

Highly recommended.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

08/16/2011 Original review

06/05/2012 Last Update

  • Lauri

    I’ve been through dozens of dog foods – both prescription and regular – with my 8 YO cocker spaniel since he was a puppy. Iams Prime Naturals Chicken Barley & Rice was the BEST for him I’ve ever found. His bowel movements were regular and formed, and his gas was reduced. I understand this food was recently discontinued by Iams & I can no longer locate it anywhere. Please help. If you know where I may be able to locate this food, please advise. If you can recommend a similar option, I’m all ears. We already tried a similar Iams food & it’s not working =(

  • Kelsey

    I absolutely love this dog food! I had my dog Lilly on 4Health which is a brand made by tractor supply. It was great quality. However, she never wanted to eat when it was meal time. She would eventually, but I figured she just wasn’t a big eater. That is until I started feeding her Iams simple/prime natural. She absolutely loves it! She finishes her bowl as soon as I put it down, and the best part is the good quality! It has the same quality ingredients as 4Health and other top quality dog foods. I’m so glad she’s finally eating right!

  • Pattyvaughn

    OT Just a random observation. The open tab at the top of my screen says “Iams Simple and Natyral Do…” Yes with a Y in the word Natyral/Natural. I’m ignorant in the way of this computer/interweb stuff, but shouldn’t it be spelled right?

  • Renee

    I spoke with iams today and YES the name changed but the ingredients are still identical. My Yorkie loves this food over Wellness, Blue Buffalo and several others I’ve tried. I add cooked chicken breast to it in the morning and in the evening she eats it by itself and doesn’t leave a single crumb in her dish! I was so worried something changed as its taken several foods to find one she loves.

  • Hound Dog Mom

    By the looks of their website they changed the name of the formula.

  • Pattyvaughn

    Doesn’t that figure…

  • Renee

    They didn’t know. We compared Iams ingredients and they are exact. Same order from beginning to end. Still, I wated someone there to tell me- yes it changed- but they didn’t know. I’m going to call iams and I’ll post what I find out.

  • Pattyvaughn

    I would ask the employees at the store what is up with that.

  • Renee

    Does anyone know if Iams Simple & Natural changed its name to Prime Naturals? Ingredients are identical… I went today to buy a larger bag of Simple & Natural and there were only Prime Naturals in the larger bag. Also, I noticed that both foods were all together. Such as the old name and possibly new name together on the shelf.

  • Pattyvaughn

    Labeling laws say that the ingredient list has to be on there. It doesn’t have to be completely up to date, but it does have to be on there, and I can’t imagine they missed that.

  • Kate

    This is one of the most ridiculous things I’ve ever heard and I’d throw whatever was in the bag away immediately. Don’t sent your husband for dog food anymore.

  • Manazinita

    My husband bought a bag of dog food at Wal Mart and there is NO description on the bag as to what it is????? He purchases by the color on the bag…so assumed it is the same as what he has been purchasing all along. He informed me that there is NO ingredients listed. It just says dog food. Has anyone else noticed this? Is it a glitch in printing of the bag? Unfortunately, he mentions this after he had thrown the bag away.

  • Pingback: What is premium dog food? Find out what it means premium dog food | Dogfoodwithoutcorn101.Your resources on dogfoodwithoutcorn()

  • Storm’s Mom

    I agree, BryanV21

  • BryanV21

    Iams shouldn’t even by in the discussion, no matter what breed or age of dog you have.

  • Lmejia82

    They are both 4 1/2 yrs old.

  • Storm’s Mom

    Lmejia82 – are they puppies or adults? If adults, I’d say Merrick, hands down. If they are puppies, I would say neither, unless/until you contacted Merrick to make sure the calcium level was less than 1.3% (the max recommended for large breed puppies..anything higher and you risk hip dysplasia, among other issues).  The Merrick website doesn’t list calcium levels.   I wouldn’t feed Iams under any circumstances ..there are so many better options out there than to settle for Iams.

  • Hound Dog Mom

    Merrick. Iams is very low quality, Merrick is a great food. Read the reviews for each.

  • Lmejia82

    Considering between this and Merrick for my Weimaraner and German Shepherd. Any suggestions?

  • Clarissa

    Hi, I was just wondering what “people” food you feed your dog. Growing up, we always gave our dogs small amounts of scraps or beef bones to chew on. Our dogs never had the runs or threw up after eating people food so I always feel iffy when people say you shouldn’t feed your dog scraps or people food. After all, people food is the same food wild wolves eat, just fresh from the bone. Lol. Anyway, do you feed your dogs people food randomly or as a meal? Scraps, that have been seasoned from cooking or is it just plain boiled chicken or something?

  • J316doe

    i read on iams website that Simple and Natural Dry come in a 30lb bag size but cant find any website selling that size

    has anyone bought a 30lb bag at walmart?

  • nideep inpuup

    I am not a dog food expert but I am a life-long dog lover and I have tried a variety of different foods.  When I was a kid we adopted a puppy from the shelter and she came with a bag of Purina puppy chow.  So for the rest of her life that is what she ate…Purina, until she died at age 14.  The next dog I adopted also ate Purina, Pedigree, Alpo, etc. and was perfectly fine until she started to lose weight at age 12.  I had always supplemented my dog’s food with “people” food like chicken, potatoes, carrots, etc. but she still kept wasting away.  My brother recommended that I switch over to Kirkland Signature (chicken and rice) from Costco.  My dog immediately started gaining her weight back, even though she was eating less food.  She was also pooping less.  So what’s not to love?  Dog eats less therefore costs less.  Dog is healthy and there’s less to pick up later.  Awesome!  I swore I would never feed my dog Purina again.  I have since adopted 3 more shelter dogs and they were all doing well on the Kirkland dog food.  But one day I bought Iams and my dogs seem to be doing even better.  I know that it would probaby be healthier if I cooked all their meals for them.  And the gourmet dog foods probably have better nutritional value.  But speaking as just a regular hard working joe on a limited budget, I think Iams is a good quality food at an acceptable price.  It costs more than some of the other commercial dog foods, but since my dogs eat less of it, it evens out.  It’s hard to decipher all the information out there about commercial dog foods.  I truly want to feed my dogs the best possible food without going bankrupt.  I haven’t done a nutritional analysis on the kibble so all I can say is that all my dogs are very active and fit (not overweight), have clear eyes, glossy coats, good energy level, and good looking poop.  They get a scoop of Iams kibble in the morning and maybe 1/2 scoop later in the evening along with what people food I have.  And all of them are very healthy and energetic; even my 14 year old.  I don’t know what chemicals or preservatives Iams may have, but unless I raise the chickens and cows myself, I’m not too sure about the food I eat either.  Bottom line, I’m very happy with what I’ve seen feeding Iams to my dogs and foster dogs.  They enjoy the taste, their teeth are plaque free, they eat less, they poop less, and they are perfectly healthy.  I decided to post this comment for those out there who might not be able to afford the more expensive brands or find it inconvenient to feed their dogs a raw or home cooked diet, and I hope they find it helpful.

    PS. I don’t know how good Science diet is, but it gave my dogs the runs.  I woudn’t feed it to them again even if it was free.

  • sandy

    Amicus has a senior/weight management formula and it has very small kibble as it is for toy breeds.


  • jasmine

    why do the vets recommend science diet its terrible & full of grains corn ect ?? is it owned by script hills diet id rd ect ??? just wondered , i did buy a loc cal can & its terrible comparred to nutro from the taste & consistencey ect ,  have over wt pom needing to lose wt we are dieting together sepparte foods , easier than i expected & no people food no treats ect  feeding nutro natural weight loss small breed pink sack & & nurto ultra holistic wt management  any suggestions to get her on a 5 star food no upper teeth have to soak dry in water c broth ect   thank you was on evo beef she loved it but to hi calorie  weighed 17 lb & 9 oz last friday feb 3rd 2012 on her 10th birthday!!!

  • LabsRawesome

    Hi Mike, I think a 4* is an acceptable rating. When I saw your post about it being a 4 minus, 3.5 came to mind. But I agree, you should leave it a 4*.

  • Actually, after re-visiting this Iams product, I believe 4 stars is close to being an appropriate rating.

    The brewers rice, beet pulp and apple pomace aren’t flawed enough to cause the product line to merit a downgrade.

    So, for now, at least, it’s probably better to leave this review as it is.

  • Hi LabsRaewsome,

    Great suggestion. Not sure if this product really deserves that hard a hit. But it’s something we should consider. I’ll take another look at the review later today (when I get home). Thanks for the tip.

  • LabsRawesome

    Hi Mike, why not give it a 3.5 ?

  • Hi Sandy,

    Technically, if there was such a rating as a “4 minus”, that would probably be a better description of this specific product.

    Unfortunately, we’ll just have to settle for 4 stars.

  • sandy

    This review is just for the “Simple and Natural”.  The others Iams are still 3 stars.

  • Marie

    Actually, with the exception of the brewer’s rice and sorghum, it’s almost exactly like the regular Blue line. Ratings here are based on ingredients and meat content. I know this is an Iams product, but considering that the meat content is decent and the other ingredients aren’t too bad, I don’t think this rating is all that unreasonable. Mike can’t lower a rating because it’s made by a company that has otherwise crappy products.

  • unkown

    I am having a hard time accepting that this dog food is rated the same as the Blue Buffalo or Innova brand or some of the other quality dog food brands.  This dog food brand is still full of by-products & fillers!  Quite disappointed in the ratings I am seeing on this site.

  • Gordon

    matty – If you truly want the best food for a Lab puppy, then it is what Mother Nature intended, and you can come close to it by buying quality raw meaty bones (RMB’s) and offal from your local quality butchers or meat supplier. This is by far better than any processed dog food, especially anything that Iams and Purina put out. MAKE NO MISTAKE!

    For the truth, have a look at these websites, http://www.rawmeatybones.com/ and http://rawfed.com/myths/. These are the 2 very best websites with information on raw, real, fresh food for our best friends. That is, apart from this blog and website which covers a wider area and perspective on various forms of foods for dogs.

    What ever you do, I plead with you for the sake of your beautiful Lab pup, don’t feed it Iams or Purina as they’re actually the worst foods you could possibly imagine feeding your growing pups. Amen!!!!!!!!!

    Pups, also tend to self regulate quite efficiently, how much to eat, where they usually won’t overeat. However, you as an owner have to help limit as well as make sure your pup has enough to eat. The beauty of feeding RMB’S and various offal is that same have Nature’s already perfect ratios and balances of all the required nutrients, vitamins and minerals including calcium.

    Good luck with your coming Lab pup!

  • Michelle

    No offense to anyone, but AAFCO in general, and their feeding trials in particular, are a terrible joke.

  • aimee

    Looks like you posted while I was replying to DFN.

    I totally agree with you in regards to diet diversification and the importance or lack thereof of feeding trials. I myself don’t limit my dog’s diet only to foods that have undergone feeding trials. As you said most diets including many excellent ones are not trialed.

    Additionally there are some diets that have passed a trial that I would not choose to feed. I do not consider having passed a trial any sort of “seal of approval”

    But in regards to growth, especially large breed growth it is my preference to use a food that has passed a growth trial, but even then not an absolute. There are companies, whose foods don’t carry feeding trial statements, whose products I’d feel comfortable feeding for growth.

  • aimee


    I agree with you regarding feeding trials in that they are very minimal in their requirements and passing a trial is in no why a sign of a superior food. But it is one criteria I look at when choosing a puppy food.

    The reason I still think they can be of value is that I’d read a post by a vet who used to run AAFCO feeding trials. ( I wish I had bookmarked it). She estimated nearly 20 percent of the diets submitted failed the trial. I have no way of verifying this.

    I’d think that before a company would spend the money to run a feeding trial any food submitted would be formulated to meet AAFCO.
    Based on that I have to think that there are diets out there formulated to met AAFCO that would fail those very very minimal requirements of a feeding trial.

    Because growth is so demanding and I only have one chance to grow my puppy properly I prefer a food that has passed a growth feeding trial.

    Once grown, I don’t limit my dog’s food choices to the ones that have passed trials, and like most here I rotate diets and use a commercial food as a base to which I add fresh foods.

  • Hi Aimee… Not so sure feeding trials are all that important. And besides, if you limit your choice only to products that have undergone feeding trials, you would eliminate over 90% of the market.

    To me, the only justification for feeding trials is for when one intends to feed the exact same commercial food (like pet food or baby formula) day after day, and year after year.

    Diets don’t have to be so carefully balanced when they’re fed with diversification. Just like with investing, diversifying diet lowers the risk of too much of one nutrient and too little of another.

    It would appear those determined to feed only one food every day should pay closer attention to calcium content than those who vary wet foods and animal species. Raw one day. Dry another. And then maybe canned. Variety and rotation make up for a lot of the inherent evils of nutritionist designed factory food pellets.

    Hope this makes sense.

  • While I understand the calcium issue, aimee, I can’t get behind AAFCO feeding trials, as they are greatly flawed.

  • Opps, I copied and pasted that twice… lol

  • “Let us also look at the actual AAFCO feeding trials themselves. Are these really the ‘Golden Seal of Approval’ that pet food manufacturers make them out to be? AAFCO feeding trials consist of at least eight dogs being fed the same diet for a mere 26 weeks (approximately six months). During this time, 25% of the dogs (so, two animals) can be removed from the test and the dogs eating the food can lose up to 15% of their weight and condition; the food will still pass the test and be labeled “complete and balanced.” But extrapolate these figures to the number of animals eating this food for much longer than 26 weeks and you will have much more of a problem! If a food caused dogs to start losing condition over the 26 week period yet still passed, imagine how many animals would fail to thrive in real life while being fed this food for years?

    As long as the remaining dogs in the trial appear healthy and have acceptable weights and certain blood values, the food passes and is considered ‘complete and balanced’ nutrition for whatever lifestage for which it was tested (puppy, adult maintenance, geriatric, etc.). So it can now be fed to your pet for a period much longer than the six-month test period. However, AAFCO feeding trials were NOT designed to measure the long-term effects of commercial diets. It says so right in their mission statement (Lonsdale, T. 2001. Raw Meaty Bones. pg 216). AAFCO trials were designed to ensure that pet foods were not “harmful to the animal and would support the proposed life stage” (pg 216, Raw Meaty Bones.) for a period of 26 weeks. The AAFCO protocols were NOT designed to “examine nutritional relationships to long-term health or disease prevention” (pg 216). If a dog lives for six months with no noticeable ill effects on a kibble, then the food is considered 100% complete and balanced nutrition, even though long-term nutritional deficiencies may occur several years down the road.”

    Read more at Let us also look at the actual AAFCO feeding trials themselves. Are these really the ‘Golden Seal of Approval’ that pet food manufacturers make them out to be? AAFCO feeding trials consist of at least eight dogs being fed the same diet for a mere 26 weeks (approximately six months). During this time, 25% of the dogs (so, two animals) can be removed from the test and the dogs eating the food can lose up to 15% of their weight and condition; the food will still pass the test and be labeled “complete and balanced.” But extrapolate these figures to the number of animals eating this food for much longer than 26 weeks and you will have much more of a problem! If a food caused dogs to start losing condition over the 26 week period yet still passed, imagine how many animals would fail to thrive in real life while being fed this food for years?

    As long as the remaining dogs in the trial appear healthy and have acceptable weights and certain blood values, the food passes and is considered ‘complete and balanced’ nutrition for whatever lifestage for which it was tested (puppy, adult maintenance, geriatric, etc.). So it can now be fed to your pet for a period much longer than the six-month test period. However, AAFCO feeding trials were NOT designed to measure the long-term effects of commercial diets. It says so right in their mission statement (Lonsdale, T. 2001. Raw Meaty Bones. pg 216). AAFCO trials were designed to ensure that pet foods were not “harmful to the animal and would support the proposed life stage” (pg 216, Raw Meaty Bones.) for a period of 26 weeks. The AAFCO protocols were NOT designed to “examine nutritional relationships to long-term health or disease prevention” (pg 216). If a dog lives for six months with no noticeable ill effects on a kibble, then the food is considered 100% complete and balanced nutrition, even though long-term nutritional deficiencies may occur several years down the road.”

    Read more at…


  • aimee

    Hi Matty,

    Congratulations on your puppy from a fellow Lab lover! Being a large breed your puppy will have unique growth requirements that are best met using a food geared for large breed puppy growth.

    Specifically, limiting the calcium intake during growth is vital to the development of a good skeletal structure. Additionally, keeping your puppy lean throughout growth is very important.

    I’ve found that ALS foods of very high meat content often have ca levels that exceed what nutritionists recommend for large breed growth.

    I personally favor foods that have been through AAFCO feeding trials vs those only formulated to meet AAFCO profiles.

    You may find this link helpful in which a vet. nutritionist lists guidelines for lab pup growth http://www.petdiets.com/faqs/display_faq.asp?ID=673

  • Any 5-star kibble, canned or raw diet that is approved for “all life stages” or specifically for puppies. just look through the 5-star foods. You can’t go wrong. In fact, the two I mentioned above would be perfect.

  • matty

    Im buy a purebreed lab pupy soon whats the best food for lab pups

  • Casey, Brother’s is a great product. My dogs changed to their Red Meat formula with no transition time from Pet Botanics Lamb and Peas and had no problems. The same can be said with Earthborn Grain Free, as we just went back to their Great Plains formula; no transition, no yard mess. If you can get Brother’s Complete for your dog, it’s well worth it. As is Earthborn Great Plains. Good luck!

  • melissa


    Every one here that has tried the Brothers says that they have had good experiences with it.

  • HI Casey
    If you would like to try FRR email me and I will send you samples to try. I think it is a great food from the results I have seen.
    [email protected] or http://www.adomesticfriend.com

  • Casey

    If you’d like more detailed feedback you may email me at richardd9229 then add the @yahoo.com part to that.

  • Casey

    Thanks Richard. Brother’s Complete sounds like a great product and I would love to try it for my two dogs!

  • Casey

    Sorry, click on my name – not my picture

  • Casey

    Click on my picture and order the free sample pack with 4 different flavors of Brothers Complete – maybe they’ll both agree on one of them and be getting a very healthy kibble at the same time

  • melissa


    Sometimes you have to feed what they will eat, Perhaps get several sample size bags of other foods to try, or perhaps even try mixing? All my dogs, picky or not go crazy for the Acana grain free. The Pacifica given them loose stool sometimes, so I tend to stay with the other varieties while rotating to the fish less often

  • Casey,
    If this is the food you want to feed, put some gravy or other tasty thing on it for awhile. 🙂

  • Casey

    Oops I posted ny accident…

    I am desperate to find a quality 4 star (hopefully at least) food but also need something they will actually eat and enjoy. I have been close to putting my old girl back on her iams, she just seems so uninterested in meal times lately and she used to dance for her kible with warm water over it…

  • Casey

    Hello everyone. I have been lurking around this website for a couple of months now and decided I should ask for some advice. After adopting a new puppy in Oct I started researching puppy food and was shocked to realize the food I was (and have always fed her) feeding my older dog (she will be 11 soon ) was actually pretty poorly rated, especially for what I paid for it. She was on iams minichunks. So I immediately started looking for a new food, preferably one she and the new puppy could share. Well it is two months later and I am having such a hard time finding a quality food they will both eat, especially my old girl. I have tried Nature’s Variety Prairie, the older dog begrudgingly eats it but no longer finishes her meals and has lost a little weight (she was not overweight at all) and the puppy will not touch it. I tried TOTW (all flavors) which the puppy actually loves, but it gives him more frequent and runny poops. My older dog will not touch the TOTW. I have also tried Blue Buffalo, Nature’s Variety Instinct and

  • xaaykung

    No matter what ingredients Iams has it still maims and kills dogs in their testing laboratories!!! Because of the misery and suffering caused by this brand I will personally start boycotting this inhumane food. The cruelty has been well documanted and I am horrified that more consumers are not aware of the cruelty done by IAMS. Shame on you IAMS.

  • Hima

    A cost effective way to get four stars. The best part is that I just bought a bag of this stuff at Walmart at 1 a.m.!

  • sandy

    High protein content doesn’t cause behavioral problems. If at all, it’s the LOW protein/high carb foods that might give some dogs the “sugar rush”. Some dog foods are like human cereals. Orijen is the opposite.

  • vera

    My little yorkie poo is 13 weeks and when i got her at 7 weeks she was on canned food (butchers) and iams chicken and rice on the side (free feeding). My local pet shop recommended a higher quality food and so i switched to orijen dry puppy food mixing it in with the old. I stopped free feeding and started serving 4 meals a day mixing in a quality wetfood with the orijen. She loves it, eats like a piggy every time and we’ve never had any problems really exept for occasional soft stool(and stinky!) which i put down to the worming treatments. Now i got a bit confused because there are very mixed opinions about the high 80% protein count in the orijen.. as i mix it 50/50 with the canned food i’m not too worried,.but she does grow fast and has dubbled her size and weight in 6 weeks. She is not fat though,.looks great and lots of energy. At puppy training the teacher doesnt like orijen because of high protein content. (behavioural problems?)Should i change again? I wanted to wean her off wet food eventually but will stick to 50/50 for now if orijen is this potent.. any advice? Thanks! 🙂

  • Hi Debbie… It is my personal opinion that dog foods specifically designed for large breed dogs are unnecessary, so long as the dog you’re feeding is fully grown. And for giant and large breeds, this can sometimes mean animals up to 2 years of age.

    For puppies, it can be more important. There are many larger breed pet parents who passionately insist on special large breed formulas. However, even that won’t guarantee a healthy growth rate. Recent research suggests skeletal dysplasias are more related to simple overfeeding (may be the most common cause), excessive dietary calcium… and (often overlooked) genetics.

    Be sure you’re feeding a quality dog food that’s designed specifically for puppies, too. These would be AAFCO rated for either all life stages or growth and reproduction.

    Senior dog foods are probably a waste of money. Old isn’t a disease. It’s simply a life stage. Most recent research shows older dogs need even more protein as they age. To learn more about this subject, please visit our FAQ page and look for the topic, “Dog Food Protein”. Be sure to follow the links you’ll find there, too.

    Hope this helps.

  • Stephanie

    i’m thinking about trying this for my 1 year old yorkie. i might have to buy it online since i have yet to see it in the stores. my last yorkie died last year at the age of 19 and i swear kibble’s and bits was the only dog food she would eat after coming off of the puppy chow, and i tried them all.

  • debbie

    How important is it that large breed dogs, labs in particular be fed large breed food? and then senior food?

  • Candice

    Have a 1 year old shepherd mix that I was originally feeding Dog Chow (I know, I know). I figured that since all the dogs I had growing up lived for so long on absolute crap or table scraps, dog food was dog food, plain and simple. It wasn’t until I stumbled upon this website and read about how they make dog food that I was utterly disgusted. Don’t have too much extra money, so I switched her from the Dog Chow to this Iams Simple and Natural and she LOVES it! She finishes her bowl, her coat is shinier, and it might just be me, but she just seems happier. I’ll never go back to that crap again. Also heard very, very good things about Kirkland’s.

  • Hi Vicki
    You might want to give the Duck & Oatmeal that FRR just came out with a try. I haven’t had a dog yet that hasn’t liked it. I use the S Plus and mix one of the other foods with it. Have seen nothing but good results with it.
    Sharon Dist#3JCD

  • vicki welfling

    i feed my pyr she’s 86lbs. and my 40lb. mutt 4 and 5 star dry dog food. orijen, acana. evo precise plus etc. they don,t care that much for any of them. i then tried kibbles and bits bistro and they seem to love it. i mix the good stuff with canned merrick or tripe and they then eat it well. i need a good dry to eat plain, but they leave it or slowly eat it. help!

  • Gordon

    LeAnn – I’m always hearing that there are even better foods than this one at reasonable prices, such as 4health, Kirklands and Merrick if I recall correctly. You could try those 4 to 5 star foods with out breaking the bank, as well.

  • LeAnn

    My family always fed our dogs Iams with no issues, and not knowing any different, I started feeding my lab/corgi (we think!) mix Iams as a puppy. It wasn’t until last year when some other dog owner friends of mine started speaking so negatively about Iams/Purina/other lower quality foods. I switched to Blue Buffalo Wilderness in the Duck and my dog LOVED it. It is just so expensive, so then I thought I would try something different. Tried Eukanuba but he is just iffy and then I came across this website and started reading reviews. Seeing the review for Iams Simple and Natural makes me want to try it. My friend switched her dog from Blue to Science Diet Healthy Mobility and keeps trying to get me to switch. I don’t think that’s going to happen after reading all of these Science Diet reviews!

  • Morgan

    A friend of mine recommended I try Birkdale PetMix for my lab. Has this been reviewed yet? I wanted to be sure that it was quality food for Bruno before I fed it to him. Thank you!

  • melissa


    My original dogs ate Eukanuba, Iams, and Purina One, and same thing-the life span was wonderful with very few issues. I too started worrying what I was feeding and tried many different products-as you know schnauzers have a tendency to have pancreatitis issues with too much fat content. My current crew is all eating Acana mixed with Propac(except three that need grain free) 75%/25% with canned or homemade topper and they are doing wonderfully.

  • Hi Sheila… If it’s the brand I’m thinking of, the BD stands for “Balance Diet”. From what I can tell, this product looks to be sold by network (or multi-level) marketing. BD is already on my To Do list. However, due to our current backlog of products for review, it could be a while longer before I get to it. Thanks for the reminder.

  • Sheila

    Has anyone heard of BD Aura dog food?


  • Sheila

    Still, It is owned by Proctor and Gamble, somehow I don’t trust where the ingredients come from. That being said, my two Min Schnauzers (1978-1993) & (1982-1997) lived their entire lives on the original Iams, nothing else. The formula originally may have been different, can’t remember. Now I fret over what’s the best for my present dog. Haven’t seen it as yet.

  • Laurie M.

    I have seen this food at my local Wal-Mart and Target stores. Not too bad for Iams.

  • Jonathan


  • melissa


    I haven’t seen it in any of the stores I frequent, but honestly was not looking. Will keep an eye out now for it.

  • Jonathan

    I was a little shocked at the apparent quality of this food too when we first got it in. And it’s priced well below Eukanuba Pure which really isn’t as good. Now there is a reasonable food you can find in grocery stores. If they are selling this in grocery stores. IDK. Anyone see this product in a non-pet store yet?