Unable to Locate Complete Label Info
On Company Website1
Simply Right Exceed Dog Food earns the Advisor’s mid-tier rating of 3 stars.
The Simply Right Exceed Dog Food product line includes two dry recipes, each claimed to meet AAFCO nutrient profiles for all life stages.
The following is a list of recipes available at the time of this review.
Use the links below to check prices and package sizes at an online retailer.
Simply Right Exceed Lamb and Rice was selected to represent both products in the line for this review.
Simply Right Exceed Lamb and Rice Formula
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Lamb, chicken meal, brown rice, soybean meal, whole ground wheat, poultry fat (preserved with mixed tocopherols), pearled barley, sorghum, dried plain beet pulp, whole flaxseed, natural flavor, brewers yeast, dried egg product, salt, potassium chloride, choline chloride, vitamin E supplement, zinc sulfate, iron sulfate, zinc oxide, l-ascorbyl-2-polyphosphate (source of vitamin C), niacin, vitamin A supplement, copper sulfate, biotin, d-calcium pantothenate, manganous oxide, vitamin B12 supplement, thiamine mononitrate, pyridoxine hydrochloride, menadione sodium bisulfite complex (source of vitamin K activity), riboflavin supplement, sodium selenite, calcium iodate, folic acid, vitamin D3 supplement, cobalt carbonate
Fiber (estimated dry matter content) = 4.5%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||30%||17%||46%|
|Calorie Weighted Basis||25%||36%||39%|
The first ingredient in this dog food is lamb. Although it is a quality item, raw lamb contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient includes chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The third ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.
The fourth ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.
Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
The fifth ingredient is wheat. Like corn, wheat is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.
For this reason, we do not consider wheat a preferred component in any dog food.
The sixth ingredient is poultry fat. Poultry fat is obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life.
However, poultry fat is a relatively generic ingredient and can be considered lower in quality than a similar item from a named source animal (like chicken fat).
The seventh ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.
The eighth ingredient is sorghum. Sorghum (milo) is a starchy cereal grain with a nutrient profile similar to corn.
Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.
The ninth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.
Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.
We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With five notable exceptions…
First, flaxseed is one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
Next, brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.
Fans believe yeast repels fleas and supports the immune system.
Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.
In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.
In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.
What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.
In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.
Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.
And lastly, this food contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.
Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.
Simply Right Exceed Dog Food Review
Judging by its ingredients alone, Simply Right Exceed Dog Food looks like an average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 32% and a mean fat level of 18%. Together, these figures suggest a carbohydrate content of 43% for the overall product line.
And a fat-to-protein ratio of about 55%.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the soybean meal, flaxseed and brewers yeast, this looks like the profile of a kibble containing a moderate amount of meat.
Simply Right Exceed Dog Food is a plant-based kibble using a moderate amount of chicken meal as its main source of animal protein, thus earning the brand 3 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Because we’re unable to locate a company operated website that offers complete product information, we’re compelled to rely on photos collected by volunteers at various retail locations.
So, information manually copied from these images and used for analysis can lead to data entry errors, incomplete product listings and inaccurate nutrient averages.
In addition, recipe changes and ingredient substitutions may not be apparent to our research staff or consumers.
For these reasons, we recommend shoppers use caution when considering the purchase of any dog food listed in this review.
Important FDA Alert
The FDA has announced it is investigating a potential connection between grain-free recipes and dilated cardiomyopathy. Click here for details.
A Final Word
The Dog Food Advisor is privately owned and is not affiliated (in any way) with pet food manufacturers. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive an affiliate fee from certain online retailers when readers click over to their website from ours. This policy helps support the operation of our blog and keeps access to all our content free to the public.
In any case, it is always our intention to remain objective, impartial and unbiased when conducting our analysis.
For complete information, please visit our Disclaimer and Disclosure page.
Notes and Updates
12/11/2017 Last Update
- “Last Update” field at the end of this review reflects the last time we attempted to visit this product’s website. The current review itself was last updated 5/25/2013 ↩