Crave Dog Food receives the Advisor’s second-highest tier rating of 4.5 stars.
The Crave product line includes 4 dry dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
Use the links below to check prices and package sizes at an online retailer.
- Crave with Protein from Beef [M]
- Crave with Protein from Chicken [M]
- Crave with Protein from Lamb and Venison [M]
- Crave with Protein from Salmon and Ocean Fish [M]
Crave with Protein from Chicken was selected to represent the other products in the line for this review.
Crave with Protein from Chicken
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, chicken meal, chickpeas, split peas, pork meal, chicken fat (preserved with mixed tocopherols), dried potatoes, lamb meal, pea protein, natural flavor, dehydrated alfalfa meal, dried plain beet pulp, choline chloride, potassium chloride, dl-methionine, salt, mixed tocopherols and citric acid (preservatives), zinc sulfate, niacin supplement, biotin, vitamin E supplement, iron amino acid chelate, d-calcium pantothenate, selenium yeast, riboflavin supplement (vitamin B2), copper amino acid chelate, vitamin B12 supplement, pyridoxine hydrochloride (vitamin B6), manganese amino acid chelate, vitamin A supplement, thiamine mononitrate (vitamin B1), vitamin D3 supplement, folic acid, rosemary extract
Fiber (estimated dry matter content) = 3.9%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||38%||19%||35%|
|Calorie Weighted Basis||32%||39%||30%|
The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The third ingredient includes chickpeas, also known as garbanzo beans. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (or pulse) family of vegetables.
However, chickpeas contain about 22% protein, a factor that must be considered when judging the actual meat content of this dog food.
The fourth ingredient lists peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The next ingredient is pork meal, another protein-rich meat concentrate.
The sixth item is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The seventh ingredient is dried potato, a dehydrated item usually made from the by-products of potato processing. In most cases, dried potato can contain about 10% dry matter protein which can have a slight affect on our estimate of the total meat content of this recipe.
The eighth ingredient is lamb meal, yet another high protein meat concentrate.
The ninth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.
Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With five notable exceptions…
First, we find alfalfa meal. Although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.
Next, beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.
Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.
We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.
In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.
Next, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
And lastly, this recipe includes selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
Crave Dog Food Review
Judging by its ingredients alone, Crave Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 38% and a mean fat level of 19%. Together, these figures suggest a carbohydrate content of 35% for the overall product line.
And a fat-to-protein ratio of about 50%.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the chickpeas, peas, pea protein and alfalfa meal, this still looks like the profile of a dry product containing a notable amount of meat.
Crave is a grain-free dry dog food using a notable amount of named meat meals as its main source of animal protein, thus earning the brand 4.5 stars.
However, it’s unfortunate the company chose to include so much plant-based protein in its recipe. Otherwise, we would have been compelled to award this product a higher rating.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
A Final Word
The Dog Food Advisor is privately owned. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from online retailers (like Chewy or Amazon) when readers click over to their website from ours. This helps cover the cost of operation of our free blog. Thanks for your support.
For more information, please visit our Disclaimer and Disclosure page.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
Notes and Updates
09/09/2019 Last Update