Unable to Locate Complete Label Info
On Company Website1
777 Dog Food receives the Advisor’s mid-tier rating of 3 stars.
The 777 Dog Food product line lists two grain-free recipes.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
- 777 Senior Grain Free Dog Food (3 stars) [M]
- 777 Adult Grain Free Dog Food (3.5 stars) [M]
777 Adult Grain Free Dog Food was selected to represent both products in the line for this review.
777 Adult Grain Free Dog Food
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken meal, green peas, dried chick peas, tapioca, chicken fat (preserved with mixed tocopherols), dried beet pulp, flaxseed, natural chicken flavor, salmon meal, salt, kelp meal, fructo-oligo-saccharides (FOS, a prebiotic), dried chicken liver, potassium chloride, green tea extract, lecithin, dried fennel, rose hips, sun cured dried alfalfa, choline chloride, calcium chloride, vitamins (vitamin E supplement, niacin supplement [vitamin B3], d-calcium pantothenate [vitamin B5], vitamin A acetate, thiamine mononitrate [vitamin B1], pyridoxine hydrochloride [vitamin B6], riboflavin supplement [vitamin B2], vitamin D3 supplement, biotin [vitamin B7], vitamin B12 supplement, folic acid [vitamin B9], dried blueberries, dried cranberries, turmeric, Yucca schidigera extract, dried parsley, taurine, minerals (ferrous sulfate, zinc oxide, calcium carbonate, manganous oxide, copper sulfate, iron amino acid chelate, manganese amino acid chelate, zinc amino acid chelate, copper amino acid chelate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide [source of iodine]), methionine, probiotics (Saccharomyces cerevisiae, dried Enterococcus faecium fermentation product, dried Lactobacillus acidophilus fermentation fermentation product, dried Aspergillus niger fermentation extract, dried Bacillus subtilis fermentation solubles), l-carnitine
Fiber (estimated dry matter content) = 4.4%
Red denotes controversial item
|Estimated Nutrient Content|
|Dry Matter Basis||26%||16%||51%|
|Calorie Weighted Basis||22%||33%||45%|
The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The second ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The third ingredient includes dried chickpeas. Chickpeas (also known as garbanzo beans) are a good source of carbohydrates. Plus they’re naturally rich in dietary fiber.
However, dried chickpeas contain about 27% protein, a factor that must be considered when judging the meat content of this dog food.
The fourth ingredient includes tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.
The fifth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The sixth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.
Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.
We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.
The seventh ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
After the natural chicken flavor, we find salmon meal, another protein-rich meat concentrate.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.2
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With three notable exceptions…
First, this recipe contains fructooligosaccharide, an alternative sweetener3 probably used here as a prebiotic. Prebiotics function to support the growth of healthy bacteria in the large intestine.
Next, although dried alfalfa is high in protein (18%) and fiber, it’s uncommon to see it used in a dog food. This hay-family ingredient is more commonly associated with horse feeds.
And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
777 Dog Food
The Bottom Line
Judging by its ingredients alone, 777 Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 24% and a mean fat level of 12%. Together, these figures suggest a carbohydrate content of 56% for the overall product line.
And a fat-to-protein ratio of about 51%.
Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the peas, dried chickpeas, flaxseed and dried alfalfa, this looks like the profile of a kibble containing just a moderate amount of meat.
777 Dog Food is a plant-based grain-free kibble using a moderate amount of chicken meal as its main source of animal protein, thus earning the brand 3 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
777 Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
Important FDA Alert
The FDA is investigating a potential link between diet and heart disease in dogs. Click here for details.
A Final Word
The Dog Food Advisor is privately owned and is not affiliated (in any way) with pet food manufacturers. We do not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.
However, we do receive a referral fee from certain online retailers when readers click over to their website from ours. This policy helps support the operation of our blog and keeps access to all our content free to the public.
In any case, it is always our intention to remain objective, impartial and unbiased when conducting our analysis.
For complete information, please visit our Disclaimer and Disclosure page.
Notes and Updates
07/05/2017 Last Update