Think you can’t be easily fooled?  Well, think again. You see… when shopping for dog food, you just can’t trust the stated protein percentage printed right there on the label....

Olive oil or kitchen grease… which would you rather have on your salad? Unfortunately, any time you shop for dog food, you’re making a similar choice. That’s because most dog...

Hey, nobody likes an impostor. Am I right? Yet you may have already come face-to-face with this unexpected trickster and not even known it. You see, in the world of...

In case you haven’t read one lately, dog food ingredient lists can be downright ghastly. Yet these same disturbing lists still represent the only way to catch a glimpse of...

For a dog food, what could contain more protein than whole meat? Well, surprisingly, a quality grade meat meal can actually be a more abundant source of protein than the...

Ingredient splitting is one of the pet food industry’s most misleading marketing practices. Of course… Dog food companies deny any wrongdoing. They claim they’re simply following Federal labeling guidelines. Yet...