Hello Case,
Your trust means everything to us. We understand your concern regarding our new Kentucky Kitchens and want to openly discuss that with you.
We don’t make pet foods like other companies do. As a leader and innovator in making pet foods, Champion works to our own standards. These are our standards, not USDA, not FDA, not CFIA. These agencies set minimum standards which we exceed exponentially. Why? Because our Mission and our Values dictate that we do, and that’s what pet lovers expect from us.
Our standards and values require that all of our ingredient partners, team members, quality and safety protocols and kitchen facilities are focussed on upholding and advancing our Biologically Appropriate mandate, and earning the trust of pet lovers day and in day out.
We choose our ingredient partners carefully, and we set quality and nutritional standards to meet our own food standards. In Kentucky, we will be engaging regional farmers, ranchers and fishermen whose values that match our own, that we can be proud to name. These suppliers will be providing fresh and custom ingredients that are sustainably and ethically produced.
Building brand new, custom-fitted kitchens in Kentucky provide us a tremendous opportunity to advance our BAFRINO mandate of making Biologically Appropriate foods from Fresh, Regional Ingredients, in our own Kitchens. These three key philosophies have built trust in our brands worldwide, and we fully intend to continue to build on this foundation.
Champion is different. Our custom Kentucky kitchens will produce ORIJEN and ACANA foods that set a new standard for the foods that we feed to our companion cats and dogs, we guarantee it.
There is a FAQ on our website regarding the kitchens in Kentucky, which I think that you will find helpful.
http://www.championpetfoods.com/kentucky/ThinkKentuckyThinkFAQ.pdf
You can use both my email and the link to the FAQ’s for your message board.
Kind regards,
Diana
Customer Care
Champion Petfoods LP
