PetPlate Fresh Baked Dog Food Review (Dry)

Karan French

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Karan French
Karan French

Karan French

Senior Researcher

Karan is a senior researcher at the Dog Food Advisor, working closely with our in-house pet nutritionist, Laura Ward, to give pet parents all the information they need to find the best food for their dog.

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Updated: June 25, 2025

Verified by Laura Ward

Laura Ward

Laura Ward

Pet Nutritionist

Laura studied BSc (Hons) Animal Science with an accreditation in Nutrition at the University of Nottingham, before working for eight years in the pet food and nutrition industry.

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Laura Ward

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Our Verdict

Rating:
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PetPlate Fresh Baked Dry product range is made up of two recipes which each receive the Dog Food Advisor’s rating, 5 stars.

These two recipes are slow-baked to preserve nutrients. Made with USDA premium chicken and beef, along with visible vegetables, fruit, superfoods, and no fillers or by-products.

Pros
  • Human-grade ingredients
  • Vet-formulated recipes
  • Meals are tailored to your dog's specific needs
Cons
  • Expensive

The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Recipe and Label Analysis

PetPlate Fresh Baked Roost Rulin’ Chicken was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

PetPlate Fresh Baked Roost Rulin' Chicken

Estimated Dry Matter Nutrient Content

29.9%

Protein

10.9%

Fat

45.9%

CarbsCarbohydrates

Chicken, lentils, chickpeas, pea protein, carrots, chia seeds, chicken liver, dicalcium phosphate, spinach, potassium chloride, natural flavor, blueberries, cranberries, salt, calcium carbonate, salmon oil, dried chicory root, l-threonine, taurine, vitamins (vitamin E acetate, vitamin A palmitate, d-calcium pantothenate, niacin, riboflavin [vitamin B2], thiamine mononitrate [vitamin B1], cyanocobalamin, pyridoxine hydrochloride [vitamin B6], vitamin D3 [cholecalciferol], folic acid), minerals (ferrous fumarate, potassium iodide, zinc oxide, copper gluconate, manganese gluconate, sodium selenite, magnesium oxide), choline bitartrate, turmeric, mixed tocopherols (a preservative), cinnamon, yeast culture, rosemary extract


Fiber (estimated dry matter content) = 5%

Red denotes any controversial items

Estimated Nutrient Content
Method Protein Fat Carbs
Guaranteed Analysis 26% 9% NA
Dry Matter Basis 29% 10% 53%
Calorie Weighted Basis 27% 23% 50%

Ingredients Analysis

The first ingredient is chicken. Chicken is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”.1

Chicken is naturally rich in the 10 essential amino acids required by a dog to sustain life.

The second ingredient is lentils. Lentils are a quality source of carbohydrates. Plus (like all legumes) they’re rich in natural fiber.

However, lentils contain about 25% protein, a factor that must be considered when judging the actual meat content of this dog food.

The third ingredient is chickpeas, also known as garbanzo beans. Like peas, bean and lentils, chickpea is a nutritious member of the fiber-rich legume (or pulse) family of vegetables.

However, chickpeas contain about 22% protein, a factor that must be considered when judging the actual meat content of this dog food.

The fourth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label – a factor that must be considered when judging the meat content of this dog food.

The fifth ingredient is carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

The sixth ingredient is chia seed, an edible seed nutritionally similar to flax or sesame. Provided they’re first ground into a meal, chia seeds are rich in both omega-3 fatty acids as well as dietary fiber. 

However, chia seeds contain about 17% protein, a factor that must be considered when judging the meat content of this dog food.

The seventh ingredient is chicken liver. This is an organ meat sourced from a named animal and thus considered a beneficial component.

The eighth ingredient is dicalcium phosphate, likely used here as a dietary calcium supplement.

The ninth ingredient is spinach. Due to its exceptional vitamin and mineral content, spinach exhibits a remarkably high nutrient Completeness Score2 of 91. 

From here, the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

This recipe has three notable exceptions.

First, salmon oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. 

Depending on its level of freshness and purity, salmon oil should be considered a commendable addition.

Next, taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient. 

We view the presence of taurine in this recipe as a positive addition.

We also note that this recipe contains sodium selenite, a controversial form of the mineral selenium. Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.

Nutrient Analysis

Based on its ingredients alone, PetPlate Fresh Baked Roost Rulin’ Chicken looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 29.9%, a fat level of 10.9% and an estimated carbohydrate level of 45.9%.

As a group, the brand features a protein content of 29.3% and a mean fat level of 14.1%. Together, these figures suggest a carbohydrate content of 44.2% for the overall product line, alongside a fat-to-protein ratio of 48%.

This means this PetPlate product line contains average protein, average carbohydrate and average fat, when compared to typical dry dog food.

PetPlate Dog Food Recall History

The following automated list (if present) includes all dog food recalls related to PetPlate through July 2025.

No recalls noted.

You can view a complete list of all dog food recalls since 2009 here.

Our Rating of PetPlate Fresh Baked Dog Food

PetPlate is a subscription-based fresh dog food brand delivering human-grade recipes created with input from Dr. Renee Streeter, a Cornell graduate and board-certified dog food nutritionist. Certainly deserving of the 5 stars it has received in our review.

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Highly Recommended

About

PetPlate is owned by Renaldo Webb, who founded the company in 2016. He also serves as the company’s CEO. 

The food is produced in the United States in a USDA-approved kitchen situated in upstate New York. The meals are prepared using human-grade ingredients.

Sources

1: Association of American Feed Control Officials

2: Completeness Score is a measure of a food’s relative nutrient content and is computed by NutritionData.com from the USDA’s National Nutrient Database for Standard Reference

A Final Word

The Dog Food Advisor does not accept money, gifts, samples or other incentives in exchange for special consideration in preparing our reviews.

However, we do receive a referral fee from online retailers (like Chewy or Amazon) and from sellers of perishable pet food when readers click over to their websites from ours. This helps cover the cost of operation of our free blog. Thanks for your support.

For more information, please visit our Disclaimer and Disclosure page.

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