nowfresh Good Gravy Dog Food Review (Dry)

nowfresh Good Gravy product range is made up of six recipes, each of which receives the Dog Food Advisor’s rating, 5 stars.

This range includes quality cuts of meat, followed by oatmeal, one of the healthiest grains for dogs because it is high in soluble fibre, antioxidants, iron, and zinc. The recipes can be served as kibble, or add water to create a bone broth gravy that will help keep your pup hydrated.

The table below shows each recipe in this range including our rating and the AAFCO nutrient profile: Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Recipe and Label Analysis

nowfresh Good Gravy Beef Recipe for Seniors was selected to represent the other products in the line for a detailed recipe and nutrient analysis.

Ingredients Analysis

The first ingredient is beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.¹

Beef is naturally rich in all 10 essential amino acids required by a dog to sustain life.

The second ingredient is peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.

The third ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The fourth ingredient is rye, a cereal grain nutritionally similar to barley.

The fifth ingredient is whole dried egg, a dehydrated powder made from shell-free eggs. Eggs are easy to digest and have an exceptionally high biological value.

The sixth ingredient is potatoes. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.

The seventh ingredient is pea flour, a powder made from roasted yellow peas. Pea flour contains as much as 25% protein, a factor that must be considered when judging the meat content of this dog food. 

The eighth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

The ninth ingredient is pea fiber, a mixture of both soluble and insoluble dietary fiber derived from pea hulls. Aside from the usual benefits of fiber, this agricultural by-product provides no other nutritional value to a dog.

From here the list goes on to include a number of other items. But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of the product.

This recipe has five notable exceptions.

First, marine microalgae oil is usually included as a plant-based source of omega-3 fatty acid DHA. Studies have found DHA to be beneficial for many areas of the body, through reducing inflammation, as well as supporting brain and eye health. 

Next, chicory root. Chicory is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

This recipe also contains selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.

Next, taurine, an important amino acid associated with the healthy function of heart muscle. Although taurine is not typically considered essential in canines, some dogs have been shown to be deficient in this critical nutrient. 

Since taurine deficiency appears to be more common in pets consuming grain-free diets, we view its presence in this recipe as a positive addition.

Lastly, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added as probiotics to aid with digestion.

Nutrient Analysis

Based on its ingredients alone, nowfresh Good Gravy Beef Recipe for Seniors looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 27.2%, a fat level of 14.1% and an estimated carbohydrate level of 44.6%.

As a group, the brand features a protein content of 29.2% and a mean fat level of 18.1%. Together, these figures suggest a carbohydrate content of 40.6% for the overall product line, alongside a fat-to-protein ratio of 62%.

This means this nowfresh product line contains near-average protein, near-average carbohydrate, and near-average fat, when compared to typical dry dog food.

nowfresh Dog Food Recall History

The following automated list (if present) includes all dog food recalls related to nowfresh through December 2025.

No recalls noted.

You can view a complete list of all dog food recalls since 2009 here.

Our Rating of nowfresh Good Gravy Dry Dog Food

These nowfresh recipes are tailored by experts, using premium ingredients that are minimally processed to preserve maximum nutritional value.

Highly Recommended

About

Family-owned Canadian pet food company Petcurean launched Now Fresh in 2007.

Best friends Ron Mayert and Dan Vanleeuwen founded Petcurean in 1999 in Fraser Valley, British Columbia, Canada. Petcurean produces several other pet food brands, including Go! Solutions, Gather, and Summit.

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