Revealing Pet Food Industry Video Mysteriously Reappears


The revealing TV video below, “Pet Food: A Dog’s Breakfast” takes viewers behind the scenes for a rare look inside the deceptive world of pet food manufacturing.

The program was originally televised by the Canadian Broadcasting Corporation on August 16, 2009. But to date, it’s never been seen by American audiences.

Watch It Now
Before It’s Too Late

The documentary was finally scheduled for broadcast to American audiences by CNBC on February 10, 2011.

But the show was mysteriously cancelled just days before it was to be aired.

Was it because of pressure from the pet food industry? Was there some reason manufacturers didn’t want pet owners to see it?

Watch it now, and decide for yourself.

Before it’s too late — before it disappears again.

At nearly 43 minutes in length, it’s a bit long — but well worth your time.

  • cmesing1

    Pet Food: A Dog’s Breakfast

  • nathan

    video dosnt work

  • Thanks to some smart thinking by well-known pet food safety advocate, Mollie Morrissette of, the documentary referenced in my article has now been archived.

    You may view this revealing video  in a story posted on her website.

    Thanks, Mollie, for becoming the guardian for this important documentary.

  • Gummi Fuzz

    This is a test, sorry.

  • Marie

    I know…and she didn’t mention the brands being used. They both sounded pretty bad, so I really do think she was comparing Science Diet to Purina.

  • re: Menu Foods – is now Simmons Pet Food Inc.

    Karen – you can find all that info on the brand’s website. They have to list the ingredients & analysis. Also, check the date when Mike S. did the review. The formula could have changed since that time. It’s best to call the company & ask if their formula changed.

    re: Human grade –

    Please keep in mind no one is safe from eating any kind of meat – people or pets. Look at all the recalls they have re:hamburger meat causing e-coli.

    I’m happy you are taking your time to read labels – hope you do the same for yourself.

  • Karen

    It was great to see that video. I started feeding my dogs kibble and fresh meat, real human grade not dog food human grade :), a couple of years ago. It is definitely more of a pain, but I always felt like it was best for them. After watching that video, I now feel like I am definitely doing the right thing.

    It took quite a while to figure out the dog food ingredients. Then I found this site and found out I need to look at the analysis as well. Most people in the pet store look at me very weirdly as I pull bag after bag out and look at the contents (I change foods every bag).

  • sandy

    do you know what the new name is?

  • Dave M

    Sheila I won’t even consider using a dog food owned by a large commercial operation ie Proctor and Gamble. FYI Menu Foods still exists but they have been purchased by a firm in US and have been renamed – still same plant but strict controls.

  • Does anyone know if Mike is still involved? The addy for is now a Discount Pet Meds and his email addy doesn’t work. Thanks.

  • FDA Pet Food Safety Meeting with Mike Floyd – May 13, 2008 – Part 1
    (Mike is in “Pet Food: A Dog’s Breakfast”)

    Fda Pet Food Safety Meeting Mike Floyd Part 2

  • Sheila

    Forgive any spelling errors, I do get some senior moments from time to time! Oh , I forgot, Natura ( Innova, Evo,Healthwise, California Natural), all Proctor and Gamble, everyone waiting to see whats going to happen?

  • Sheila

    I go through this time and time again, I saw this video when it first aired here in Canada. My conventional Vet only believes that his Royal Canin, Science Diet, Medi-cal foods are proven to be the best, so does his Nutritionist who was all excited because she went through the Royal Canin plant in Guelph, Ontario. Know why they built this big plant there?, because the College now has some good funding from them, so they can flog their food. As far as Dr. Smart’s students, they are only exposed to RC & Science Diet for approx 2 week period. They don’t have a clue to what’s out there in the market or very much in the way of nutriton, although the other side of the coin is that Dr. Smart was instramental in the formulastion of NRG 15yrs. ago,( perhaps I am biased because I have been feeding the Maxim for 6 months and my dog is doing well), at least the ingredients are locally sourced with no added vit/min. She did show that you can submit any concoction, add some vitamins and the AAFO would probably approve it. Personally I don’t think she could bring in any other brands to do her quizz with, the College would probably not let her.
    Yet the other Vet in favour of commercial foods has this 30lb. cat!, My other Vet who is Holistic, says the best is “homemade balanced”. So everyone has an opinion and choices. I prefer leaning towards Dr. Hodgkins approach that is similar to Londsdale, Billinghurst, Pitcairn. I do wish however things will become more regulated. Menu Foods had another plant in the US somewhere but now there are two major canning companies somewhere in the USA, don’t forget the mess in 2007 only applied to the Wheat Gluten some companies used in their canned foods,( some broker thought they were getting a great deal from China) dry foods were not affected, but quality of ingredients, sourcing and testing of batches are in my mind priorities that they still have to come up with someday. Not all companies care about what’s in the food. Colgate/Palmolive has owned Hills Science diet for over 35 years. I once asked the rep about their ingredients, he only went on about how clean their plants were, never got an answer from their”nutritionists”. Iams is Proctor and Gamble, Nutro is Mars, lots owned by Nestle. How can they possibly have a priority of what goes into the foods when they are busy making toothpaste and chocolate bars and foods stuffs that aren’t even good for us humans let alone pets. Sorry, this is so long, just get frustrated because nothing seems to change very much! ( so back to my book collection, Becker, Pitcairn, Shultz, etc.)

  • Michelle

    I already knew all the info that was presented in the video. But it would be a good teaching tool for people that don’t already know. I have always suspected that companies use the same chicken meal, and other ingredients, in each food and then just make food at different price points. :O That is why I refuse to pay $50 to $ 80 bucks a bag when I can can get the same thing (ingredient wise) for $30. And then just add REAL HUMAN GRADE meats/ eggs/ fish to my dogs kibble at every meal. My dogs get high quality real meat, not the pieces/parts that are left over after the human grade meat has been removed, and that is a win/win all the way around. 🙂

  • Gordon

    “Premium” just like “Natural” on labels are nothing more than ‘done to death’ marketing. But most people still fall for it. And I don’t blame them. Who of any lay people these days have the time to research everything? It’s tough out there, and lay people put trust in their fellow man, (Yeah, those executive fact cats are also fellow man), because they’re bombarded with short and sweet catch phrases that ring that agreeable brain receptor.

  • erin c.

    What happened to the lawsuit?
    Has anything changed?
    I am wondering what that Vet. has the woman’s white cat eating.
    Probably expensive stuff I’ve seen at the Vet’s office that has very bad ingredients.

  • melissa


    No Diamond producs-they just do not work for us here : ) So far, the only ones that I have used(with success) that are under $35 are the Pro Pac and the Hi Tek Naturals. Grandma Mae’s is now up to $40 a bag, but hubby still gets excited over that versus the $65 Acana Ranchland, lol. Hi Tek has come out with a grain free, so waiting for Mike’s review before trying it-In our area, its very nicely priced at $44.50 for 30lbs.

  • Hey Melissa. I’m always keeping an eye on the place, I just don’t get a chance to post as much. 🙂

    What $35 food do you rotate? Is it a Diamond product?

  • melissa


    First, glad to see you back posting!

    I think even after 20 plus years, my husband would still think of “premium’ as being the most expensive. You should see how excited he gets when I choose a food for the rotation that is under $35 per bag, lol. Even he knows however, that $60 for a well known name does not mean its great quality food : )

  • Marie, you said

    “Her conclusion that there’s no real difference isn’t valid if she’s comparing a crappy store brand against a brand that’s crappy but claims to be premium (like Science Diet)”

    IIII know!! I hate that! That’s the same kind of comparison people make all the time because they assume “premium” means “the more expensive food”. It’s the kind of thinking that leads Consumer Reports to say that “premium foods” aren’t any better than store brand foods. It’s like comparing Health Choice frozen diners to Banquet frozen diners. They’re both crap.

  • A

    Gas Chromatagraph checking

  • Marie

    Okay, I do have a legit question: How, exactly, would changing pet food regulations prevent something like the melamine debacle? That was the fault of the Chinese company that sold it to Menu. I really am curious (and I’m not saying that the pet food industry couldn’t use some regulation) how that will, logistically and practically, STOP a contaminant that no one really knew much about until it was too late?

  • Marie

    If Dr. Smart’s students don’t know what a real premium brand is in the first place, how could they possibly tell the difference? The average vet (or vet student) * usually* doesn’t study that stuff. What does she consider ‘premium’? What was she comparing, Iams and Royal Canin?

    If she had put something like Orijen on that list, I’ll bet you those students could tell the difference without even trying. Her conclusion that there’s no real difference isn’t valid if she’s comparing a crappy store brand against a brand that’s crappy but claims to be premium (like Science Diet)

  • Marie

    “It’s more than just a quibble with kibble.”

    I’ll bet someone in the writing department was just DYING to use that line!

  • sarah helen tolford

    In 2006 i lost my dear 10yr old Border Collie (purebred, show dog) due to a tumor on his rectum (had operation 18 months prior to remove smaller one) which had recurred..he was on Pedigree kibble and food…then feb 2007 i lost my lovely cat she was 18 but in perfect health and had just had her booster shots, physical etc 3 weeks before i switched her from fancy feast to Iams pouches, thinking she was bored with food, and she became listless, and then threw up, couldnt walk, vet took blood, called me to say she was in kidney failure and to bring her in. this only took one week to kill her! i now have a westie, i do not buy canned meat, i cook hamburger and chicken up, and add rice…she gets Blue Buffalo kibble, brown rice and chicken…i bake her treats! i sometimes wonder what we are eating, check your sources..i dont buy any canned tuna or salmon anymore..