Contact Us If You’re a Pet Food Company Rep

How can we request a review of our company’s dog food?

If you are a pet food company representative, we’d be happy to review your dog food. However, we do not currently review pet treats, cat food or nutritional supplements.

To review your product, all label information must be complete, accurate, up-to-date and published on your company’s website.

For each recipe, please be sure your posted label information is AAFCO compliant and includes:

  1. Ingredient list in comma-separated, text-based format
  2. Guaranteed Analysis (protein, fat, fiber, moisture)
  3. AAFCO Nutritional Adequacy statement

In addition, we must be able to copy and paste the text of your label using a computer mouse.

Otherwise, our staff would have to hand-copy each ingredient into our database, a time-consuming and error-prone process. So, photographic images of your label are not acceptable.

To request a review, please visit this page and tell us about your dog food.

How can I send product samples or promotional materials to you to help in the preparation of your reviews?

We do not accept money, gifts, samples or any other incentives from pet food manufacturers in exchange for special consideration in the preparation of our reviews or ratings.

Any samples received at our address will be refused for delivery and returned to you unopened.

What determines whether or not The Dog Food Advisor will review our products?

Unfortunately, resources make it impossible for us to review every dog food on the market.

So, we are compelled to limit our coverage to only those products that are of interest to and available to the greatest number of our readers.

We determine which products are most popular with readers based on search demand for keywords that include the name of each brand candidate.

We use Google Keyword Planner along with other commercial software to measure monthly search demand.

We do not review dog treats.

In order for us to prepare and publish a report, please be sure we have access to a company operated website that contains the following information:

  1. All your available dog food products. Because it’s impossible to track lot numbers in case of a recall, we cannot review any dog foods sold in bulk.
  2. All government-regulated label information including Guaranteed Analysis and an ingredients list for each recipe
  3. All ingredient text must be in simple comma-separated format and must be copy/paste enabled. Otherwise, we would have to hand copy every item for each recipe into our database. This process would be time-consuming and would introduce a high number or data entry errors. No label photos, please.
  4. If you market your product as being “complete and balanced”, please provide an AAFCO Nutritional Adequacy Statement. Please be sure to include life stage recommendations (growth, maintenance, all life stages) for each formulation
  5. All products must be marketed within the US or Canada. Due to difference in labeling standards unique to each country, we are currently reviewing products marketed only within the USA or Canada.

How can we report a change to our recipe or product line?

If you are a company representative and need to report a change to one of your recipes or product line, please visit this page and provide all requested information.

Important! All label information must be complete, accurate and up-to-date on your company website.

For each recipe, please be sure your published label information is AAFCO compliant and includes:

  1. Ingredient list in comma-separated, text-based format
  2. Guaranteed Analysis (protein, fat, fiber, moisture)
  3. AAFCO Nutritional Adequacy statement

In addition, we must be able to copy and paste the text of your label using a computer mouse.

Otherwise, our staff would have to hand-copy each ingredient into our database, a time-consuming and error-prone process.

So, photographic images of your label are not acceptable.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

How can we report an error in one of your reviews?

It’s never been our intention to willfully misrepresent any product.

So, if you discover a material error in any of our reviews, please contact our editor. And if we’re in agreement with your point, we’ll gladly correct that error.