It doesn’t really matter if it’s hard or soft. Generally, dogs like soft texture more – but all dogs are different. My favorite training treats so far are Zuke’s brand. They’re tiny, soft, and have fairly quality ingredients. I do a LOT of treat training with my dogs, so I’m always looking for money-saving options. What I do now, is buy a small bag of dog food. I make sure the brand/flavor is different from their current food, so they don’t think they’re getting cheaped-out of course!
But for sure, make sure to check out the ingredients first. I don’t think it needs to be specifically “puppy” formula. Just make sure to avoid fillers, sugars, dyes, by-product, etc.
You could also try making your own. There are tons of great recipes online… Making my own treats is one of my favorite hobbies!
