“This explanation is, in fact, the exact opposite of the true nature of dietary allergies. Whole proteins are the primary trigger for allergies in animals predisposed to have them. And when there is a malfunction in the GI tract such that it fails to break proteins down into small enough pieces, this can make allergies more likely. Finally, one of the most effective treatments for food allergies is to feed hydrolyzed protein diets, diets in which the proteins are chemically processed (gasp!) into small enough pieces that they cannot trigger an allergy reaction.”
“I certainly don’t expect lay people to be experts in the mechanics of digestion and food allergies, but this level of ignorance is frightening and inexcusable in a manufacturer of a pet food. It also indicates the blatant disregard for scientific fact so often seen in the marketing and promotion of raw and other unconventional pet diets”.
Above is an excerpt from http://skeptvet.com/Blog/2012/01/misleading-advertising-for-raw-pet-food-again/
click on link for full article and comments
Hope this helps!
