Wellness TruFood Make it Fresh (Dehydrated)

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Rating: ★★★★☆

Wellness TruFood Make it Fresh Dog Food receives the Advisor’s second-highest tier rating of 4 stars.

The Wellness TruFood Make it Fresh product line includes 4 dehydrated dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

Important: Because many websites do not reliably specify which Growth or All Life Stages recipes are safe for large breed puppies, we do not include that data in this report. Be sure to check actual packaging for that information.

  • TruFood Make it Fresh Beef [U]
  • TruFood Make it Fresh Turkey [U]
  • TruFood Make it Fresh Salmon [U]
  • TruFood Make it Fresh Lamb (3.5 stars) [U]

Wellness TruFood Make it Fresh Beef was selected to represent the other products in the line for this review.

Wellness TruFood Make it Fresh Beef

Dehydrated Dog Food

Estimated Dry Matter Nutrient Content

Protein = 26% | Fat = 15% | Carbs = 51%

Ingredients: Beef, sweet potatoes, whole egg, flaxseed, carrots, cranberries, potatoes, chickpea flour, apples, beef liver, pumpkin, tricalcium phosphate, fenugreek seed, coconut, parsley, ginger root, kelp, spinach, rosemary, kale, broccoli, zinc sulfate, vitamin E supplement, ferrous fumarate, copper sulfate, d-calcium pantothenate, riboflavin, vitamin D supplement, pyridoxine hydrochloride, folic acid

Fiber (estimated dry matter content) = 5.7%

Red items indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis23%13%NA
Dry Matter Basis26%15%51%
Calorie Weighted Basis23%32%45%
Protein = 23% | Fat = 32% | Carbs = 45%

The first ingredient in this dog food is freeze-dried beef. Beef is defined as “the clean flesh derived from slaughtered cattle” and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.1

Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.

It should be noted the meat used here has been freeze-dried prior to use in this recipe. Because of the gentleness of the process used to create this item, freeze-dried ingredients can be considered nutritionally superior to meat meals.

The second ingredient is sweet potato. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in dietary fiber and beta carotene.

The third ingredient includes whole eggs. Eggs are easy to digest and have an exceptionally high biological value.

The fourth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

The fifth ingredient lists carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

The sixth ingredient includes cranberries, a nutrient-rich fruit that’s also high in fiber.

The seventh ingredient is potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.

The eighth ingredient is chickpea flour, a powder made from roasted chickpeas. Chickpeas (also known as garbanzo beans) are a good source of carbohydrates.

Plus they’re naturally rich in dietary fiber.

However, dried chickpeas contain about 26% protein, a factor that must be considered when judging the meat content of this dog food.

The ninth ingredient is apple, a nutrient-rich fruit that’s also high in fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, we find coconut. Depending upon the quality of the raw material, coconut is rich in medium chain fatty acids.

Medium-chain triglycerides have been shown to improve cognitive function in older dogs.2

Because of its proven safety3 as well as its potential to help in the treatment of canine cognitive dysfunction syndrome (CDS) and chronic skin disorders, MCT can be considered a positive addition to this recipe.

And lastly, the few minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Wellness TruFood Make it Fresh Dog Food
The Bottom Line

Judging by its ingredients alone, Wellness TruFood Make it Fresh looks like an above-average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 26%, a fat level of 15% and estimated carbohydrates of about 51%.

As a group, the brand features an average protein content of 26% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 53% for the overall product line.

And a fat-to-protein ratio of about 49%.

Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the flaxseed and chickpea flour, this looks like the profile of a dry product containing a moderate amount of meat.

Bottom line?

Wellness TruFood Make it Fresh is a plant-based dehydrated dog food using a moderate amount of named meats as its main sources of animal protein, thus earning the brand 4 stars.

Highly recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Wellness Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

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A Final Word

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Notes and Updates

05/27/2017 Last Update

  1. Association of American Feed Control Officials
  2. Pan Y et al, Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs, British Journal of Nutrition, Volume 103, Issue 12, June 2010, pp 1746-1754
  3. Matulka RA et al, Lack of toxicity by medium chain triglycerides (MCT) in canines during a 90-day feeding study,Food Chem Toxicol, Jan 2009, 47(1) 35-9.