Wellness Simple Limited Ingredient Diet Dog Food receives the Advisor’s second-highest tier rating of 4 stars.
The Wellness Simple product line includes 6 dry dog foods.
Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.
- Wellness Simple Healthy Weight Grain Free [M]
- Wellness Simple Lamb and Oatmeal (3 stars) [M]
- Wellness Simple Duck and Oatmeal (2.5 stars) [M]
- Wellness Simple Turkey and Potato Grain Free [M]
- Wellness Simple Salmon and Potato Grain Free [M]
- Wellness Simple Small Breed Grain Free (4.5 stars) [M]
Wellness Simple Turkey and Potato Grain Free recipe was selected to represent the other products in the line for this review.
Wellness Simple Turkey and Potato Grain Free
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Deboned turkey, turkey meal, potatoes, peas, dried ground potatoes, tomato pomace, ground flaxseed, canola oil (preserved with mixed tocopherols), natural turkey flavor, dicalcium phosphate, chicory root extract, vitamin E supplement, choline chloride, taurine, mixed tocopherols added to preserve freshness, zinc proteinate, zinc sulfate, calcium carbonate, niacin, ferrous sulfate, iron proteinate, beta-carotene, vitamin A supplement, copper sulfate, thiamine mononitrate, copper proteinate, manganese proteinate, manganese sulfate, d-calcium pantothenate, sodium selenite, pyridoxine hydrochloride, riboflavin, vitamin D3 supplement, biotin, calcium iodate, vitamin B12 supplement, folic acid, ascorbic acid (vitamin C), dried Lactobacillus plantarum fermentation product, dried Enterococcus faecium fermentation product, dried Lactobacillus casei fermentation product, dried Lactobacillus acidophilus fermentation product, rosemary extract, green tea extract, spearmint extract
Fiber (estimated dry matter content) = 6.2%
Red items indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||29%||14%||49%|
|Calorie Weighted Basis||26%||30%||44%|
The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is turkey meal. Turkey meal is considered a meat concentrate and contains nearly 300% more protein than fresh turkey.
The third ingredient is potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.
The fourth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The fifth ingredient is dried ground potato, a dehydrated item usually made from the by-products of potato processing. In most cases, dried potato can contain about 10% dry matter protein which can affect our estimate of the total meat content of this recipe.
The sixth ingredient is tomato pomace. Tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.
Many praise tomato pomace for its high fiber and nutrient content, while others scorn it as an inexpensive pet food filler.
Just the same, there’s probably not enough tomato pomace here to make much of a difference.
The seventh ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
The eighth ingredient is canola oil. Unfortunately, canola can be a controversial item. That’s because it can sometimes (but not always) be derived from genetically modified rapeseed.
Yet others cite the fact canola oil can be a significant source of essential omega-3 fatty acids.
In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With two notable exceptions…
First, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Wellness Simple Limited
Ingredient Diet Dog Food
The Bottom Line
Judging by its ingredients alone, Wellness Simple looks like an above-average dry dog food.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 28% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 52% for the overall product line.
And a fat-to-protein ratio of about 47%.
Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
Even when you consider the protein-boosting effect of the peas and flaxseed, this looks like the profile of a kibble containing a moderate amount of meat.
Wellness Simple Limited Ingredient Diet is a plant-based dry dog food using a moderate amount of named meats as its main sources of animal protein, thus earning the brand 4 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Wellness Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
- Wellness Dog Food Recall of March 2017 (3/18/2017)
- Wellness Dog Food Recall October 2012 (10/30/2012)
- Wellness Dog Food Recall May 2012 (5/5/2012)
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
The Dog Food Advisor does not test dog food products.
We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
04/07/2017 Last Update