Victor Dog Food (Dry)

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Rating: ★★★★☆

Victor Dog Food receives the Advisor’s above-average rating of 4 stars.

The Victor Dog Food product line includes 6 kibbles… each claimed to meet AAFCO nutrient profiles for all life stages.

  • Victor Hi Pro Plus Formula
  • Victor Professional Formula
  • Victor High Energy Formula
  • Victor Normally Active Formula
  • Victor Performance Plus Formula
  • Victor Chicken, Rice and Lamb Formula

Victor Professional Formula dry dog food was selected to represent the others in the line for this review.

Victor Professional Formula

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 29% | Fat = 20% | Carbs = 44%

Ingredients: Beef meal, whole grain sorghum, chicken Meal, chicken fat (preserved with mixed tocopherols), pork meal, millet, alfalfa meal, flax seed (source of omega 3 fatty acid), potassium chloride, dried kelp, yeast culture, montmorillonite, alfalfa nutrient concentrate, monosodium phosphate, vitamins (vitamin E supplement, vitamin B12 supplement, vitamin A supplement, niacin supplement, D-calcium pantothenate, thiamine mononitrate (source of vitamin B1), biotin, riboflavin supplement (source of vitamin B2), vitamin D3 supplement, pyridoxine hydrochloride (source of vitamin B6), folic acid, minerals ( zinc sulfate ferrous sulfate, zinc amino acid chelate, iron amino acid chelate, copper sulfate, copper amino acid chelate, manganese sulfate, manganese amino acid chelate, magnesium amino acid chelate, folic acid, cobalt carbonate) dried chicory root, selenium yeast, choline chloride, lecithin, hydrolyzed yeast, dried Enterococcus faecium fermentation product, dried Lactobacillus acidophilus fermentation product, dried Aspergillus niger fermentation product, dried Bacillus subtilis fermentation product, Yucca schidigera extract, taurine, mixed tocopherols and citric acid (preservatives), rosemary extract

Fiber (estimated dry matter content) = 4.2%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis26%18%NA
Dry Matter Basis29%20%44%
Calorie Weighted Basis24%40%36%

The first ingredient in this dog food lists beef meal. Beef meal is considered a meat concentrate and contains nearly 300% more protein than fresh beef.

The second ingredient is sorghum. Sorghum is a starchy cereal grain with a nutrient profile similar to corn.

Since it is gluten-free and boasts a smoother blood sugar behavior than other grains, sorghum may be considered an acceptable non-meat ingredient.

The third ingredient includes chicken meal… another high protein meat concentrate.

The fourth ingredient is chicken fat. Chicken fat is obtained from rendering chicken… a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid… an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The fifth ingredient is pork meal… yet one more meat concentrate.

The sixth ingredient is millet… gluten-free grains harvested from certain seed grasses. Millet is hypoallergenic and naturally rich in B-vitamins and fiber… as well as other essential minerals.

The seventh ingredient is alfalfa meal. Although alfalfa meal is high in plant protein (about 18%) and fiber (25%), this hay-family item is more commonly associated with horse feeds.

The eighth ingredient is flaxseed… one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, montmorillonite is a naturally occurring clay compound rich in many trace minerals. It’s been approved for use in USDA Organic Certified products.

Reported benefits include the binding of certain mold-based toxins and even controlling diarrhea and irritable bowel syndrome (IBS).

Next, the manufacturer appears to have applied friendly bacteria to the surface of the kibble after cooking. These special probiotics are used to enhance a dog’s digestive and immune functions.

Chicory root is naturally rich in a substance known as inulin… a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

Next, this recipe also contains selenium yeast. Unlike the more common inorganic form of selenium, this natural yeast supplement is considered a safer anti-cancer alternative.

And lastly, this food also contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Victor Dog Food
The Bottom Line

Judging by its ingredients alone, Victor Dog Food appears to be an above-average kibble.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 29%, a fat level of 20% and estimated carbohydrates of about 44%.

As a group, the brand features an average protein content of 28% and a mean fat level of 18%. Together, these figures suggest a carbohydrate content of 46% for the overall product line.

Average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Victor Dog Food is a plant-based kibble using a moderate amount of chicken or beef meals as its main sources of animal protein… thus earning the brand 4 stars.

Highly recommended.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

11/30/2010 Original review
04/14/2011 Review updated due to recipe change
06/07/2011 Review updated
09/27/2011 Review updated (added 2 products to line)
09/27/2011 Last Update

Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • Antonio

    Pat, I’ve never owned a boxer, although I’ve been around plenty and they tend to have similar GI issues that you will experience with a Doberman (which I do own). You can probably search the Victors website and find out which formula has the lowest fiber content, if I had to guess I would guess it would be the GF Ultra Professional formula since it contains more meat. At this point I’ve been able to transition my Doberman to all of the Victors formulas, grain free and the grain inclusive w/o any troubles, just make sure you transition to allow the dogs time to adjust as most of the formulas do contain pork meal which is not common in a lot of dry dog foods, and based on your comment ” of trying to make the boxer gain some muscle & weight” make sure that your not over feeding the dog as this will definately cause some diarrhea and loose stools.

  • Mike P

    Hi Pat…I can’t get Victors here where I live.I feed my Boxer grain free.She has done well on Merricks BG and Fromms grain free.She is doing good now on Brothers Red Meat except her stools are almost to hard.She never gets gas and no runny stools.I find she has no problems with bouncing around with grain free formulas.Her coat is very shiney and soft and her eyes are so clear.My last two Boxers used to puke alot and had runny stools because I fed them low end food.I didn’t know any better until I found this site.I also add canned toppers and things like sardines,hearts,gizzards,livers,eggs,yogurt to her kibble.Canned mostly but the real foods a couple times a week.Also a RMB from the butcher once a week.The real toppers are actually better on the wallet than the over 2 $ canned foods.The only times her belly has been upset is when I gave her bully sticks.Bad gas,puke,and the trots.Never again with the bully sticks.Good luck Pat…

  • Lisa

    I am very happy with Victor Performance Plus. As a foster home for a local rescue organization, I have fed this dog food to many dogs of varying ages and breeds and often without the opportunity to slowly introduce it into their diet. So far they have all responded well and in particular, one older dog with a sensitive stomach who was prone to frequent bouts with diarrhea. Results have been noticeable (over a few weeks time for the more sensitive one). And not to be gross, but there is a world of difference in picking up after my dogs and my neighbor’s dog who prefers our yard to her own. One more comment, I called the number on the bag with a question/concern and was pleasantly surprised with an immediate response and excellent customer service.

  • sandy

    I only have a half boxer, but he’s eating Nature’s Select Grain Free (sweet potato based like Victor) without issues. Solid waste, soft fur, gaining weight. He was also eating in combination the Grain Free and the Salmon & Sweet Potato together without issues. The second formula added some rice to his feeding. There’s also Canidae Single Grain Protein Plus, a rice based food that has 29% protein. Might be good to try if one can’t tolerate grain free but still want more protein.

  • Pat

    I fed my small kennel of Boxers this food 2 yrs ago without much success, maybe I used the wrong formula for them due to the boxers sensitivities to fat & protein levels. While trying to put on some muscle definition & overall weight on some younger dogs they had issues with loose stools , lots of gas ( I mean have to leave the room type of gas) . And yes I did transition them slowly over a 2 week period to the Victors, so after giving ample time for things to straighten out and from insistence from those that shall remain nameless changed the complete kennel over to 2 different formulas of Diamond Naturals. Now I find the younger boxers thin, not filling out, the occasional loose stool , a couple even with dry dull coat. So now on the search for food again, I find the GF form of Victors.. My question is if anyone knows the answer, which of the Victors has the lower level of fiber (I’ve found high fiber is awful for boxers lol ) it results in cow patty consistency stool , nasty… And does anyone on this part of the forum have boxers & feed Victors? If so, which formula has worked the best.. thanks

  • Kevin

    Melissa,
    Please contact me at my direct email kevin@midamericapetfood.com with all your questions and comments. We are working hard to get distribution in the New York area, but not there yet. Thank you for your interest in Victor Dog Food.

  • melissa

    Kevin-

    Will your food be available in NY???? I have written your company several times to see if this in in the works since there are such great reviews here, and without exception, I have not received a reply back.

    Thanks in advance-

    Melissa

  • Beagleman

    It is a rare thing to find an employee of a manufacturer to state in writing that their products are ethoxyquin free. I am most impressed with everything I’ve read and the initial results I am seeing in my dogs with the brand.

  • Kevin

    Hello Todd,
    This is Kevin, I am Sales Manager for Victor Dog Food at the Plant in Mt. Pleasant, TX. I spoke with Dr. Sagman and he has encouraged the company to participate on this open forum. We welcome questions and comments about our Victor products. I will briefly try to answer your concerns here, but please give me a call at the Factory 1-888-428-7544. I would be glad to discuss your concerns at length.
    I will state here that all Victor Dog Food is ethoxyquin free. The only formula that contains any fish meal (menhaden) is the new Grain Free Ultra Professional Formula. We have tested it and it is ethoxyquin free. We are always working to make Victor Dog Food better. Removing the ocean fish meal from all multi-grain formulas was to this end. Fish meal was the ninth ingredient on the Victor bags (not a major ingredient). AAFCO rules does allow the use of the older bags, as we are waiting to receive the new bags (this is a long process). I don’t want to start a long discussion here about labeling, but be assured we are constantly working to make a better product for your dog. I hope this information helps, we as a company did not mean to confuse anyone. Again, please give me a call and we can discuss it. Thank you…..Kevin

  • Antonio

    Todd,

    Hate to sound like a saleman for Victors ( I am not), I work in the IT field, but I am fortunate enough to have switched to their product some time back and have had outstanding results with my dog(s). Sound like you have one of their older bags in your posession, b/c fish meal was originally in the ingredients but it has long been removed. The only formula I’m aware of now that contains any fish is the GF Ultra Professional (which i’m currently using) it has Menhaden Fish Meal listed in the ingredients.

  • Suzy P

    Hello- I was researching victor as a possibility for my pets, but after reading these comments, I think I’m not comfortable buying from a company that knowingly puts out incorrectly labeled product.

    What if they had changed their product to include an ingredient that our dogs were allergic to?

    There are so many other high rated brands out there, why take a chance…

    thank you for the information

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Todd… After reading your comment here, I contacted Victor. They assured me the only product they currently manufacture containing fish meal is Victor Grain Free Professional Formula. Since this item is 7th down the list of ingredients, I would expect to find only a trace of ethoxyquin in the finished dog food.

    The company insists the non-grain-free recipes do not contain any fish meal. The packaging appears to have come from an older printing. Not sure how I feel about using up some older bags, but I’d be more concerned in the opposite situation (where there IS fish meal in the mix but not printed on the label).

    Thanks for calling this to my attention. Wish I could be more help.

  • Todd

    I’m not expecting Mike to do anything , except keep up the good work. I love this website and use it frequently!

    I’m just relating my experience with this dog food company, so that others can be made aware. Then, they can make the right decision for themselves and their dogs, armed with as much information as possible.

    Isn’t that what this site is all about?

  • Michelle

    Todd, this is a dog food review site. Not sure what you want Mike to do about your problem…. CONTACT THE MANUFACTURER.

  • Todd

    Pet Food Labels – General

    Here’s what the FDA site states:

    Updated March 2010

    Pet food labeling is regulated at two levels. The federal regulations, enforced by the United States Food and Drug Administration (FDA), establish standards applicable for all animal feeds: proper identification of product, net quantity statement, manufacturer’s name and address, and proper listing of ingredients.

  • Todd

    that link didn’t paste in full- click on it , then click on
    “Pet Food Labels-General”

  • Todd

    As I said in my earlier post, I purchased the Chicken, Rice ,and Lamb Formula, one of the offerings in the reviewed product line. And as “Kevin” stated, the bags are incorrectly listing the ingredients of this dog food. Victor should not be selling food in mislabled bags (IMO). Read paragraph 1 of this FDA website- they would probably agree..
    http://www.fda.gov/AnimalVeterinary/ResourcesforYou/ ucm047113.htm

  • Michelle

    Todd, the Victor’s formula that is reviewed on this site doesn’t even list fish meal. You should call / e-mail Victor’s with your concerns.

  • Todd

    1- Who’s Kevin????

    2- Aren’t there laws about truthful (and accurate) labeling???

    3- My original question is yet unanswered-
    Is Victor ethoxyquin- free???

  • Ellen

    Hi Everyone.

    I have 2 GSD’s (7 month old and a 2 yr old). I had been feeding Fromms to the 2 yr old and she had massive bouts of diahrrea. I then switched to California Natural which she was fine with until the 2nd and 3rd bags now she has the massive diahrea again. My 7 month old (adopted) was on puppy chow and is being transitioned over to CA Natural, now his stools are soft. UGH

    I will try the Victors since looking for decent food on the web is next to impossible lately or, should I start them out with a different food?

    Regards,

  • Kevin

    Hello Todd,
    None of the Victor multi-grain formulas contain fish meal. The ingredients on the bag does read “Fish Meal(select ocean blend). These are older bags and new bags are being printed. The ingredients on the website are correct. I’m sorry for the confusion.

  • Todd

    Victor dog food has added fish meal to their formula -
    Does it contain ETHOXYQUIN?

    The list of ingredients on the bag is different from the website. Product I bought was fresh. Formula change was confirmed by Victor during my phone call to them. They could not assure me that their fish meal is ethoxyquin free, just promised (twice) a return phone call by someone who could answer my questions. The return calls never came, I won’t call a third time, I’ll just buy a different food.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Todd… Just checked Victor’s website and I don’t see any changes from what we have in our database. Do you have an older product in your possession? You may wish to call the company again. Their customer service has usually been very responsive to inquiries like yours. Wish I could be more help.

  • Todd

    DOES VICTOR DOG FOOD CONTAIN ETHOXYQUIN??

    Was thinking about switching my dog to Victor Chicken, Lamb and Rice Formula. However, the ingredient list has been changed from what is listed on their website. Among other changes- fish meal is now in the mix, raising ETHOXYQUIN concerns. Two calls to the company, brought no answers- only the promise of a return call that never came…

  • Gordon

    I don’t think I’ve read one bad thing about anyone using Victor’s for their dog. That’s a pretty good track record. At least for this blog.

  • Becca Snider

    Victor Dog Food is wonderful. I highly recommend it. I have two dogs. One is 2 and the other is 12. I have always fed the 12 year old Dog Chow and ever summer she’s always had skin issues. I figured it was some sort of allergic reaction to something blooming. She would rub her lower back raw. I started them on Victor in May and this is the FIRST summer she has NOT had allergy problems. She is peppy and playful and obviously feels better than she has in a long time.

    Thank you, Victor!!!
    Becca

  • Kathryn Beard

    I don’t usually add comments, but thought I would put this one in–I have a litter of 4 month old Basset Hound puppies that have never eaten any food except Victor Joint Health Formula since weaning. Wish you could see their coats, muscle tone. and over all appearance–shiny, healthy, great body weight and bone structure. My vet says they are the best looking litter he has seen in years. I have been feeding Victor to all my dogs for a little over a year, now, and plan to stay with it. Hope it never changes!
    Kathryn

  • http://www.atlantahaus.com Atlantahaus Rottweilers

    After five years on the same food, we switched over from Blackwood 2000 to a combination of Victor’s 24/20 and their Chicken and Lamb 24/14 several months ago. We have had a incredible experience since the change, and given that the ingredient quality stays the same going forward, we are not planning on changing again. This food has lowered the body heat of the dog’s in our kennel, due to the lower protein content, and maintained the same muscle mass throughout three hard workouts weekly. Our dogs have never looked better, from their coats to the bounce in their step. We already had what most people consider the most healthy and beautiful rottweilers, and I am actually surprised to see such a marked improvement based on where they were at the time of the switch. Also, I focus on several things to gauge my dogs health and two of the most noticeable things that we have to go by are the stool content produced, and the coats of our dogs. Both have been consistently and lastingly improved, and not just by a little bit… We are talking about big improvements. We are big fans of Victor!!

  • Kathryn Beard

    Just spoke to Kevin at Victor–he assured me that the flax seed in their foods is ground.

    I have been feeding their Joint Formula to my basset hounds, and am very pleased with it–skin problems are gone, arthritis is improved, coats are shiny, and energy levels are up.

    Can’t say enough good things about this food.

  • Yvette Lopez

    My mom found this Victor dog food @ one of the local feed stores. It was well priced as well as recommended highly. She had just switched her 2 sm. chichuaha dogs & her german shepherd to the victor dog food from purina when we arrived with our 2 dogs, a chichuaha/daschund mix & terrier. Needless to say, they went to go see what everyone else was eating & had to have some too! We began to notice within a few days of switching, from big to small, all dogs had better stools, coats, gained weight & muscle. All had more energy, just overall wayyy better than we had ever seen on other brands. Our barely 6lb chichuaha/daschund mix is tall & her spine used to show on the top of her even though she ate. She is now 8 1/2 lbs & that bone doesn’t show anymore! My sister switched her dogs to Victor, we tell everyone about it. Thank you for making a terrific product!

  • http://DogFoodAdvisor.com Mike Sagman

    OK, Antonio… Thanks. I’ve now added Victor Grain Free to my list.

  • Antonio

    @Michelle, I re-read your reply and the one I left I guess giving the dog my leftovers would technically qualify as supplimenting human grade meats right LOL :)

  • Antonio

    Doc Mike here’s the link http://www.victordogfood.com/ ,, Michelle, thanks for the comment on the Dobie, honestly the only supplement he gets is plenty of hard work and love LOL, the only thing I give him is left over meat from time to time that I’ve cooked for myself but don’t eat for one reason or another, but otherwise I really don’t supplement, I look for kibble that has a balanced amount of vitamins and minerals to compliment the ingredient list.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Antonio… I’m looking forward to checking out the new Victor Grain Free recipe. But I can’t find a company website with complete details. So, if you find it, just post the link. Thanks for the tip.

  • Michelle

    Hi Antonio, your Dobie looks great! I was wondering if you give any supplements, canned,or human grade meats/eggs?

  • Antonio

    Doc Mike, I know you’ve been busy w/ many other reviews and comments, I was wondering if you’d had a chance to review the GF line that Victor’s has put out? I personally think I’m going to stick w/ the regular lines b/c I’ve had a good deal of success w/ them so far.

  • Samantha

    I recently switched from beneful to victor. I have two pit bulls and they both have had amazing results since I switched to victor. My male had very dry skin and I could not get him to keep weight on. Now that I am using victor he now has no dry skin, his coat looks amazing, and best of all he is gaining weight! My females coat is also looking so much better and they are both gaining muscle. I would highly recommend victor!

  • Antonio

    And btw I don’t work for this company, I just find they make a really good food at a affordable price.

  • Antonio

    Just a update Victors has launched two new grain free formulas, the info was listed on their website today. I’ve only been using this dog food a relatively short time, but it does seem this company is trying to make a name for itself in the pet food industry. I’m not sure I’ll switch to grain free, as my success has always been w/ grain inclusive formulas, but it does seem Victors is constantly showing they will be a big playa in the Pet food market.

  • melissa

    I should learn not to type late at night!

    **accommodate*** geesh, forgor half the darn word!