Tuscan Natural Simply Pure (Dry)


Rating: ★★★☆☆

Tuscan Natural Simply Pure Dog Food earns the Advisor’s mid-tier rating of 3 stars.

The Tuscan Natural Simply Pure product line includes two dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages.

The following is a list of recipes available at the time of this review.

  • Tuscan Natural Simply Pure Lamb Meal
  • Tuscan Natural Simply Pure Chicken Meal

Tuscan Natural Simply Pure Lamb Meal was selected to represent both products in the line for this review.

Tuscan Natural Simply Pure Lamb Meal

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 24% | Fat = 12% | Carbs = 56%

Ingredients: Lamb meal, brown rice, rice, canola oil (preserved with mixed tocopherols), olive oil (preserved with mixed tocopherols), natural flavor, potassium chloride, calcium carbonate, vitamin E supplement, niacin supplement, d-calcium pantothenate, vitamin B12 supplement, vitamin A acetate, vitamin D3 supplement, d-biotin, riboflavin supplement, thiamine mononitrate, pyridoxine hydrochloride, folic acid, iron proteinate, zinc proteinate, manganese proteinate, copper proteinate, sodium selenite, cobalt proteinate, ethylenediamine dihydroiodide

Fiber (estimated dry matter content) = 2.2%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis21%11%NA
Dry Matter Basis24%12%56%
Calorie Weighted Basis22%27%51%

The first ingredient in this dog food lists lamb meal. Lamb meal is considered a meat concentrate and contains nearly 300% more protein than fresh lamb.

The second ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The third item is rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The fourth ingredient is canola oil. Many applaud canola for its favorable omega-3 content while a vocal minority condemn it as an unhealthy fat.

Much of the objection regarding canola oil appears to be related to the use of genetically modified rapeseed as its source material.

Yet others find the negative stories about canola oil more the stuff of urban legend than actual science.1

In any case, plant-based oils like canola are less biologically available to a dog than fish oil as a source of quality omega-3 fats.

The fifth ingredient includes olive oil. Olive oil contains oleic acid, a healthy monounsaturated fat. It’s also rich in natural antioxidants and carotenoids.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With one notable exceptions

We’re pleased to report this dog food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Tuscan Natural Simply Pure Dog Food
The Bottom Line

Judging by its ingredients alone, Tuscan Natural Simply Pure Dog Food looks like an above-average kibble.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 24%, a fat level of 12% and estimated carbohydrates of about 56%.

As a group, the brand features an average protein content of 24% and a mean fat level of 12%. Together, these figures suggest a carbohydrate content of 56% for the overall product line.

And a fat-to-protein ratio of about 53%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.

Free of any plant-based protein boosters, this looks like the profile of a kibble containing a below-average amount of meat.

Bottom line?

Tuscan Natural Simply Pure is a rice-based kibble using a below-average amount of lamb or chicken meal as its main sources of animal protein, thus earning the brand 3 stars.


Please note certain recipes within the same product line may have been given higher or lower ratings based upon our estimate of their total meat content.

Special Alert

Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

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Notes and Updates

11/18/2012 Original review
11/18/2012 Last Update

  1. Mikkelson, B and DP, Oil of Ole, Urban Legends Reference Pages (2005)
  • Lisa

    I am feeding the Tuscan Natural Simply Pure Chicken Dry Dog Food and I love it because it is the only dog food I could find in the entire country that my basset hound girl with wheat, corn, beef, potato, lamb and milk allergies could eat.

  • Kathy

    I also would like a review of Tuscan Naturals Carne Grain Free…recently started feeding to my dog and she isn’t very interested in eating it..I am mixing it with CA Natural grain free.

  • terra

    I want to see the no grain formula as well

  • elliejean3

    Would be very interested in seeing a review on this site of Tuscan Naturals Carne Grain-Free formula if possible! That’s what I’m currently feeding my dogs and curious to read this site’s analysis.

  • Shayzima

    I made my dogs food for several years until a new commute made this impossible. My Heeler likes this brand. My daughters German Shepard also likes this brand. The Shepard has an extemely sensitive stomach and tolerates it well. Important to me that they like it. The actual brand is Tuscan Natural. It has vegetables and berries. I’m happy with it and its not overpriced.

  • TH

    Regardless of how ever many stars you gave this, it’s the only food my PWD tolerates. Even the 5 star foods give her major tummy and digestion issues.