Simply Natural Grain Free Dog Food receives the Advisor’s mid-tier rating of 3.5 stars.
The Simply Natural Grain Free product line includes two dry dog foods, each claimed to meet AAFCO nutrient profiles for adult maintenance.
The following is a list of recipes available at the time of this review.
- Simply Natural Grain Free Chicken and Vegetable
- Simply Natural Grain Free Beef and Vegetable
Simply Natural Grain Free Chicken and Vegetable Recipe was selected to represent both products in the line for this review.
Simply Natural Grain Free Chicken and Vegetable Recipe
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Chicken, chicken meal, garbanzo beans, peas, pea flour, tapioca flour, chicken fat (preserved with mixed tocopherols), natural flavor, vegetables (carrots, bell pepper, celery, tomato, garlic, parsley, spinach), flax seed (source of omega 3), salt, potassium chloride, vitamins (choline chloride, a-tocopherol acetate (source of vitamin E), niacin, calcium pantothenate, vitamin A supplement, l-ascorbyl-2-polyphosphate (source of vitamin C), pyridoxine hydrochloride (source of vitamin B6), thiamine mononitrate (source of vitamin B1), riboflavin supplement, vitamin B12 supplement, vitamin D3 supplement, biotin, folic acid), minerals (zinc sulfate, zinc amino acid chelate, ferrous sulfate, manganese sulfate, manganese amino acid chelate, copper sulfate, copper amino acid chelate, sodium selenite, calcium iodate), kelp meal, rosemary extract, sage extract, pineapple stem (source of bromelain), papain, dried Bacillus subtilis fermentation product, dried Aspergillus oryzae fermentation product
Fiber (estimated dry matter content) = 4.4%
Red items indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||29%||13%||50%|
|Calorie Weighted Basis||26%||29%||45%|
The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.
The third ingredient includes garbanzo beans, also known as chickpeas. Like peas, bean and lentils, the chickpea is a nutritious member of the fiber-rich legume (pulse) family of vegetables.
Garbanzos contain about 22% protein, something which must be considered when evaluating the total protein reported in this food.
The fourth ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.
However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.
The fifth ingredient is pea flour, a powder made from roasted yellow peas. Pea flour contains as much as 25% protein, a factor that must be considered when judging the meat content of this dog food.
The sixth ingredient is tapioca flour, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.
The seventh ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
After the natural flavor, we find a series of vegetables including:
- Bell pepper
The next ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With three notable exceptions…
So, one must weigh the potential benefits of feeding garlic against its proven tendency to cause subclinical damage to the red blood cells of the animal.
Next, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added to provide enzymes to aid the animal with digestion.
And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Simply Natural Grain Free Dog Food
The Bottom Line
Judging by its ingredients alone, Simply Natural Grain Free Dog Food looks like an above-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 28% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 51% for the overall product line.
And a fat-to-protein ratio of about 48%.
Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the garbanzo beans, pea products and flaxseed, this looks like the profile of a kibble containing only a moderate amount of meat.
Simply Natural Grain Free is a plant-based dry dog food using a moderate amount of chicken or beef meals as its main sources of animal protein, thus earning the brand 3.5 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Simply Natural Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
Get free dog food recall alerts sent to you by email. Subscribe to The Advisor’s recall notification list.
Dog Food Coupons
Readers are invited to check for coupons and discounts shared by others in our Dog Food Coupons Forum.
Or click the buying tip below. Please be advised we receive a fee for referrals made to the following online store.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
The Dog Food Advisor does not test dog food products.
We rely entirely on the integrity of the information provided by each company. As such, the accuracy of every review is directly dependent upon the specific data a company chooses to share.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
We rely on tips from readers. To report a product change or request an update of any review, please contact us using this form.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
However, we do receive a fee from Chewy.com for each purchase made as a direct result of a referral from our website. This fee is a fixed dollar amount and has nothing to do with the size of an order or the brand selected for purchase.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
12/09/2015 Last Update
- Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005) ↩