Rollover Super Premium (Rolls)

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Rating: ★★☆☆☆

Rollover Super Premium Dog Food receives the Advisor’s second-lowest tier rating of 2 stars.

The Rollover Super Premium product line includes four rolled dog foods.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage: Growth, Maintenance, All Life Stages, Supplemental or Unspecified.

  • Rollover Super Premium Wild Pacific Salmon [U]
  • Rollover Super Premium Beef and Veggie Dinner [U]
  • Rollover Super Premium Lamb and Veggie Dinner [U]
  • Rollover Super Premium Turkey and Veggie Dinner [U]

Rollover Super Premium Beef and Veggie Dinner was selected to represent the other products in the line for this review.

Rollover Super Premium Beef and Veggie Dinner

Rolled Dog Food

Estimated Dry Matter Nutrient Content

Protein = 22% | Fat = 7% | Carbs = 63%

Ingredients: Beef (heart, lung, liver & kidney), barley flour, whole eggs, oat flakes, sucrose, salt, peas, carrots, flax, cranberries, parsley, apple, whey protein, rosemary, vitamin supplements (D3, B1, B2, B6, B12, C), folic acid, biotin, choline, trace minerals (calcium, manganese, zinc, iron, copper)

Fiber (estimated dry matter content) = 10.9%

Red items indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis12%4%NA
Dry Matter Basis22%7%63%
Calorie Weighted Basis21%17%61%
Protein = 21% | Fat = 17% | Carbs = 61%

The first ingredient in this dog food includes a blend of beef organ meats. Beef heart is basically pure muscle. It’s naturally rich in quality protein, minerals and complex B vitamins, too.

Beef lung, beef liver and beef kidney are yet three more organ meats sourced from named animals — and thus considered beneficial components.

However, although this blend is a quality item, raw beef contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

The second ingredient is barley flour. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

The third ingredient includes whole eggs. Eggs are easy to digest and have an exceptionally high biological value.

The fourth ingredient includes oat flakes, whole grain oats that have been steamed and milled to make them quicker to cook. Oat flakes are naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The fifth ingredient is sucrose, a common sweetener better known as table sugar. Sugar is always an unwelcome addition to any dog food. Because of its high glycemic index, it can unfavorably impact the blood glucose level of most animals soon after it’s eaten.

The sixth ingredient is salt (also known as sodium chloride). Salt is a common additive in many dog foods. That’s because sodium is a necessary mineral for all animals — including humans.

However, since the actual amount of salt added to this recipe isn’t disclosed on the list of ingredients, it’s impossible to judge the nutritional value of this item.

The seventh ingredient includes peas. Peas are a quality source of carbohydrates. And like all legumes, they’re rich in natural fiber.

However, peas contain about 25% protein, a factor that must be considered when judging the meat content of this dog food.

The eighth ingredient lists carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, flaxseed is one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

Next, we note the inclusion of whey, a by-product of the cheese industry. Depending on its type, whey consists of about 75% carbohydrate and can also contribute a limited amount of protein to a dog food.

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Rollover Super Premium Dog Food
The Bottom Line

Judging by its ingredients alone, Rollover Super Premium looks like an above-average rolled dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 20%, a fat level of 9% and estimated carbohydrates of about 63%.

As a group, the brand features an average protein content of 20% and a mean fat level of 9%. Together, these figures suggest a carbohydrate content of 63% for the overall product line.

And a fat-to-protein ratio of about 45%.

Below-average protein. Below-average fat. And above-average carbs when compared to a typical rolled dog food.

When you consider the protein-boosting effect of the peas and flaxseed, this looks like the profile of a rolled product containing just a limited amount of meat.

Bottom line?

Rollover Super Premium is a plant-based rolled dog food using a limited amount of named meats, organs and salmon as its main sources of animal protein, thus earning the brand 2 stars.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

Rollover Dog Food
Recall History

The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.

You can view a complete list of all dog food recalls sorted by date. Or view the same list sorted alphabetically by brand.

To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.

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A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

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Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

07/04/2016 Last Update

  • joanpye

    My dog just loves this food. I give him a slice of 1/2 to 1 inch chopped up with his kibble at supper. Since this is not his primary food, I am not concerned with the small amount of sugar content. I don’t think I would want this rolled food to be his only diet but it is a great treat or addition to other foods

  • Industry Professional,

    Your point is indeed valid. However, even though they were described (in good faith) in the text of my review as separates, we do recognize these itemized organ meats are all collectively part of the first item (beef).

    PattyVaughn’s astute observation that our estimate of the total meat content of this product was based upon the company’s label data regarding the protein and fat content of this recipe is correct.

    In any case, to prevent others from misinterpreting our analysis, I have re-written the first section of my review.

    Thanks for taking the time to post your comment.

  • Pattyvaughn

    Dr Mike is discussing the ingredients not saying he thinks there is more of them than something else. The entire review needs to be read to get an accurate picture of the food. Notice the protein, fat, and carb percentages. From that alone it is obvious that this is a low protein food, so the beef, whatever parts it is made up of, is a small part of what is in this food.

  • Industry Professional

    You have misinterpreted the ingredient list. Heart, lung, liver & kidney are merely descriptives indicating what is in the ingredient “beef” and do not represent the actual order, amount or proportion of the sub-ingredients.