Purina Pro Plan Select (Canned)

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Rating: ★★★½☆

Purina Pro Plan Select canned dog food receives the Advisor’s mid-tier rating of 3.5 stars.

The Purina Pro Plan Select product line includes six canned dog foods, four claimed to meet AAFCO nutrient profiles for adult maintenance and two for all life stages.

The following is a list of recipes available at the time of this review. Recipes marked with an (*) are grain free.

  • Select Adult Beef and Peas (3 stars)*
  • Select Adult Chicken and Carrots (3 stars)*
  • Select Adult Turkey and Sweet Potato (3 stars)*
  • Select All Life Stages Beef and Brown Rice (4 stars)
  • Select All Life Stages Chicken and Brown Rice (4 stars)
  • Select Sensitive Skin and Stomach Salmon and Rice (3 stars)

Pro Plan Select All Life Stages Chicken and Brown Rice was selected to represent the other products in the line for this review.

Pro Plan Select All Life Stages Chicken and Brown Rice

Canned Dog Food

Estimated Dry Matter Nutrient Content

Protein = 36% | Fat = 27% | Carbs = 28%

Ingredients: Chicken, poultry broth, turkey, liver, brown rice, oat meal, tomatoes, carrots, potatoes, egg product, potassium chloride, guar gum, salt, blueberry pomace, carrageenan, choline chloride, zinc sulfate, vitamin E supplement, calcium phosphate, ferrous sulfate, thiamine mononitrate, vitamin A supplement, copper sulfate, niacin, manganese sulfate, calcium pantothenate, vitamin B12 supplement, riboflavin supplement, pyridoxine hydrochloride, vitamin D3 supplement, potassium iodide, folic acid, sodium selenite, biotin

Fiber (estimated dry matter content) = 6.8%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis8%6%NA
Dry Matter Basis36%27%28%
Calorie Weighted Basis28%51%22%

The first ingredient in this dog food includes chicken. Chicken is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of chicken”.1

Chicken is naturally rich in the ten essential amino acids required by a dog to sustain life.

The second ingredient is poultry broth. Broths are nutritionally empty. But because they add both flavor and moisture to a dog food they are a common addition component in many canned products.

The third ingredient is turkey. Turkey is considered “the clean combination of flesh and skin… derived from the parts or whole carcasses of turkey”.2

Turkey is naturally rich in the ten essential amino acids required by a dog to sustain life.

The fourth ingredient is liver. Normally, liver can be considered a quality component. However, in this case, the source of the liver is not identified. For this reason, it’s impossible to judge the quality of this item.

The fifth ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The sixth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.

The seventh ingredient is tomato, a nutrient rich vegetable consisting of about 72% carbohydrates.

The eighth ingredient is carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

The ninth ingredient includes potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.

The tenth ingredient is egg product, an unspecified (wet or dry?) form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With two notable exceptions

First, carrageenan is a gelatin-like thickening agent extracted from seaweed. Although carrageenan has been used as a food additive for hundreds of years, there does appear to be some recent controversy regarding its long term biological safety.

And lastly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

Purina Pro Plan Select Canned Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Pro Plan Select canned dog food looks like an average wet product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 36%, a fat level of 27% and estimated carbohydrates of about 28%.

As a group, the brand features an average protein content of 38% and a mean fat level of 27%. Together, these figures suggest a carbohydrate content of 28% for the overall product line.

And a fat-to-protein ratio of about 70%.

Near-average protein. Above-average fat. And near-average carbs when compared to a typical canned dog food.

Free of any plant-based protein boosters, this looks like the profile of a wet product containing a moderate amount of meat.

Bottom line?

Purina Pro Plan Select is a meat-based canned dog food using a moderate amount of poultry, beef or salmon as its main sources of animal protein, thus earning the brand 3.5 stars.

Recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Other spellings: Proplan

Notes and Updates

08/21/2014 Last Update

  1. Association of American Feed Control Officials
  2. Adapted by the Dog Food Advisor and based upon the official definition for chicken published by the Association of American Feed Control Officials, Official Publication, 2008 Edition
  • Annie

    They are still getting pro pac kibble as their main source of food. I only supplement with real foods and occasionally canned dog food.

  • Pattyvaughn

    They will love it, but just remember that turkey and sweet potatoes alone isn’t a balanced diet. If you keep it to under 20% of their food it won’t matter, but more than that and you need to think about what else they need in their food.

  • Annie

    Found out my 3 dogs love the turkey and sweet potato. They can’t get enough of it. Too bad it’s only a once in awhile thing. I’m going to cook real turkey and sweet potatoes to see if they’ll eat that since it’s healthier.

  • pam

    OK…I went directly to the Pro Plan site and sure enough this review is correct with the new line, but confusing as to what is available as of yet from Pro Plan. They have downgraded the Select line and kind of combined it with what use to be the regular Pro Plan line. Too bad. The Select line use to be OK.

  • Pam

    This review is incorrect. There are only 4 flavors in the real Pro Plan Select line..chicken/rice, beef/rice, salmon/rice and puppy turkey/barley as well as adult turkey/barley making a total of 5 varieties. These new flavors added are not in the Select line which does not use by products.

  • Pad4sale

    438.75 per 13 ounces, 33.75 calories per ounce for Purina One Wholesome Chicken & Brown Rice Entree canned.

  • Meagan

    You are right I will never buy it. Idk what I was thinking. I dislike purina very much.

  • Mike P

    I use 5 or 6 different brands of canned toppers , but I will NEVER use Purina …Dog killers

  • Meagan

    The small 5.5 oz cans would be good to top on our new puppies dry food. I might buy some, we’ll see.

  • LLB

    Meagan,
    Only comes in the small 5.5 oz cans. This is one of the canned foods I use in the rotation for my two small chihuahuas. The Salmon variety is their favorite. The other current one I’m using is Blue Buffalo Small Breed canned(also in little 5.5 oz cans). This is the ONLY Purina canned food I will use. They get part of a can with Nutrisca kibbles.

  • Meagan

    Do these come in a 12 or 13 oz cans? Or only in small 5 oz

  • erin c.

    Why isn’t “liver” a red item?
    They don’t identify where the liver comes from.

  • Rob

    If you call Purina they will let you know and even send you out nutritional information about the products that may not be readily available on their website.

    General Questions
    Pet Advisors are available to answer general questions at 1-800-776-7526 (1-800-PROPLAN)
    (Mon. – Fri., 7 a.m. – 7 p.m. CT)

  • Tom

    I would like to know the calories per can for this product