Purina One SmartBlend True Instinct Dog Food earns the Advisor’s second-lowest tier rating of 2 stars.
The Purina One SmartBlend True Instinct product line includes three dry dog foods, each claimed to meet AAFCO nutrient profiles for adult maintenance.
The following is a list of recipes available at the time of this review.
- Purina One SmartBlend True Instinct with Real Salmon and Tuna
- Purina One SmartBlend True Instinct with Real Turkey and Venison
- Purina One SmartBlend True Instinct Grain Free with Real Chicken and Sweet Potato (2.5 stars)
Purina One SmartBlend True Instinct with Real Turkey and Venison was selected to represent both products in the line for this review.
Purina One SmartBlend True Instinct with Real Turkey and Venison
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Turkey, corn gluten meal, soy flour, animal fat preserved with mixed-tocopherols, poultry by-product meal (source of glucosamine), whole wheat, whole corn, soybean meal, brewer's rice, corn germ meal, venison, glycerin, oat meal, animal digest, calcium phosphate, calcium carbonate, salt, potassium chloride, caramel color, vitamin E supplement, sulfur, zinc sulfate, choline chloride, ferrous sulfate, manganese sulfate, niacin, vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, vitamin B12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, vitamin D3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of vitamin K activity), sodium selenite
Fiber (estimated dry matter content) = 3.4%
Red items indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||34%||19%||39%|
|Calorie Weighted Basis||29%||39%||32%|
The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.
After processing, this item would probably account for a smaller part of the total content of the finished product.
The second ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.
The third ingredient is soy flour, a high-protein by-product of soybean processing.
Both corn gluten meal and soy flour are less costly plant-based products that can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
The fourth ingredient is animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.
Since there’s no mention of a specific animal, this item could come from almost anywhere: roadkill, spoiled supermarket meat, dead, diseased or dying cattle — even euthanized pets.
For this reason, we do not consider generic animal fat a quality ingredient.
The fifth ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.
In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).
We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).
On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.
The sixth ingredient is wheat. Like corn, wheat is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.
For this reason, we do not consider wheat a preferred component in any dog food.
The seventh ingredient is corn. Corn is another cereal grain and subject to the same issues as wheat (previously discussed).
The eighth ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.
Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
The ninth ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.
The next item is corn germ meal, a meal made from ground corn germ after much of the oil has been removed. Corn germ meal is a protein-rich by-product left over after milling corn meal, hominy grits and other corn products.
However, the protein found in corn germ meal (about 25% dry matter basis) must be considered when judging the meat content of this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With seven notable exceptions…
First, we find glycerin. Glycerin is used in the food industry as a natural sweetener and as a humectant to help preserve the moisture content of a product.
Next, animal digest is a chemically hydrolyzed mixture of animal by-products that is typically sprayed onto the surface of a dry kibble to improve its taste.
In addition, caramel is a natural coloring agent made by caramelizing carbohydrates. It’s used by pet food manufacturers to impart a golden brown tint to the finished product.
However, the concentrated version of this ingredient commonly known as caramel coloring has been more recently considered controversial and found to cause cancer in laboratory animals.1
In any case, even though caramel is considered safe by the FDA, we’re always disappointed to find any added coloring in a pet food.
That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his food is?
So, one must weigh the potential benefits of feeding garlic against its proven tendency to cause subclinical damage to the red blood cells of the animal.
We find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.
Additionally, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.
And lastly, this recipe contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.
Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.
Purina One SmartBlend True Instinct Dog Food
The Bottom Line
Judging by its ingredients alone, Purina One SmartBlend True Instinct Dog Food looks like a below-average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 34% and a mean fat level of 19%. Together, these figures suggest a carbohydrate content of 39% for the overall product line.
And a fat-to-protein ratio of about 57%.
Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effect of the soy flour soybean meal, corn gluten and corn germ meals in this recipe, and the pea protein contained in another recipe, this looks like the profile of a kibble containing a modest amount of meat.
Purina One SmartBlend True Instinct is a plant-based dry dog food using a modest amount of named meats as its main sources of animal protein, thus earning the brand 2 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content and (when appropriate) their fat-to-protein ratios.
Purina Dog Food
The following list (if present) includes all dog food recalls since 2009 directly related to this product line. If there are no recalls listed in this section, we have not yet reported any events.
- Purina Beneful and Pro Plan Dog Food Recall (3/11/2016)
- Purina One Beyond Dog Food Recall (8/30/2013)
To learn why our ratings have nothing to do with a product’s recall history, please visit our Dog Food Recalls FAQ page.
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Notes and Updates
07/12/2016 Last Update