Purina One SmartBlend True Instinct (Dry)

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Rating: ★★☆☆☆

Purina One SmartBlend True Instinct Dog Food earns the Advisor’s second-lowest tier rating of 2 stars.

The Purina One SmartBlend True Instinct product line includes one dry dog food, a recipe claimed to meet AAFCO nutrient profiles for adult maintenance.

Purina One SmartBlend True Instinct

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 34% | Fat = 19% | Carbs = 39%

Ingredients: Turkey, corn gluten meal, soy flour, animal fat preserved with mixed-tocopherols (form of vitamin E), poultry by-product meal (natural source of glucosamine), whole wheat, whole corn, soybean meal, brewers rice, corn germ meal, venison, glycerin, oat meal, animal digest, calcium phosphate, calcium carbonate, salt, potassium chloride, caramel color, vitamin E supplement, sulfur, zinc sulfate, choline chloride, ferrous sulfate, manganese sulfate, niacin, vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, vitamin B12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, vitamin D3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of vitamin K activity), sodium selenite

Fiber (estimated dry matter content) = 3.4%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis30%17%NA
Dry Matter Basis34%19%39%
Calorie Weighted Basis29%39%32%

The first ingredient in this dog food lists turkey. Although it is a quality item, raw turkey contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.

Compared to meat, glutens are inferior grain-based proteins lower in some of the essential amino acids dogs need for life.

The third ingredient includes soy flour, a high-protein by-product of soybean processing.

Soy flour would be expected to have a notably lower biological value than meat.

Corn gluten meal and soy flour are less costly plant-based products that can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The fourth ingredient includes animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.

Since there’s no mention of a specific animal, this item could come from almost anywhere: roadkill, spoiled supermarket meat, dead, diseased or dying cattle — even euthanized pets.

For this reason, we do not consider generic animal fat a quality ingredient.

The fifth ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.

In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).

We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.

The sixth ingredient is wheat. Like corn, wheat is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider wheat a preferred component in any dog food.

The seventh ingredient is corn. Corn is another cereal grain and subject to the same issues as wheat (previously discussed).

The eighth ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.

Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.

Soybean meal can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.

The ninth ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With seven notable exceptions

First, corn germ meal is a meal made from ground corn germ after much of the oil has been removed. Corn germ meal is a protein-rich by-product left over after milling corn meal, hominy grits and other corn products.

However, the protein found in corn germ meal must be considered when judging the meat content of this dog food.

Next, we find glycerin. Glycerin is used in the food industry as a natural sweetener and as a humectant to help preserve the moisture content of a product.

In addition, animal digest is a chemically hydrolyzed mixture of animal by-products that is typically sprayed onto the surface of a dry kibble to improve its taste.

Next, caramel is a coloring agent made by caramelizing carbohydrates. It’s used by pet food manufacturers to impart a golden brown tint to the finished product.

Even though caramel is considered safe by the FDA, we’re always disappointed to find any added coloring in a pet food.

That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his food is?

Also, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.

And lastly, this recipe contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

Purina One SmartBlend True Instinct
The Bottom Line

Judging by its ingredients alone, Purina One SmartBlend True Instinct looks like a below-average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 34%, a fat level of 19% and estimated carbohydrates of about 39%.

And a fat-to-protein ratio of about 57%.

Above-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effects of the corn gluten, corn germ and soybean meals and the soy flour, this looks like the profile of a kibble containing a below average amount of meat.

Bottom line?

Purina One SmartBlend True Instinct Dog Food is a plant-based kibble using a below average amount of turkey as its main source of animal protein, thus earning the brand 2 stars.

Not recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every report is directly dependent upon the quality of that data.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

07/10/2013 Original review
07/10/2013 Last Update

  • minime13

    A lot of people prefer pizza over salad.

  • minime13

    What do you feed your dog?

  • minime13

    As opposed to how good other people feel about buying a higher quality of processed food? It’s all processed food, which is not a dog’s natural diet. Unless you make fresh food for your dog that includes all components of a natural diet for a canine, you’re judging people for doing the same as you. There’s not a real distinct difference in the quality of any PROCESSED food, human or animal.

  • Miss Priss

    Amen.

  • Miss Priss

    I use Purina One Smartblend Bison and Purina lamb Beyond. I’ve used all the expensive high end dog foods only to throw a lot of it out and have dogs end up with diarrhea or throwing up food. Purina dog food works for us. I have 20 dogs. I also give the dogs raw turkey and chicken, noodles with kale and tomatoes, and hard boiled eggs. No treats because dogs don’t need the extra calories. A treat is a piece of apple, tomato, or a carrot. For once, I found a good dry food that they all like and will eat with no waste or illnesses. I think these ratings are total BS and people should buy what works for them rather than what an “authority” recommends.

  • Bunker

    I agree that no one should be bullied into buying expensive brands of dog food. Prior to adopting my dog and being a first time dog owner, I came to this forum looking for facts on dog nutrition. I found out the pros and cons of all dog foods. And the information I found was fact based not opinion based. I was concerned reading your earlier posts, thinking how overwhelming your misinformation could be to a new pet owner. I rarely post a thing on this forum but I could not contain myself when reading your “facts”. This is why I felt the need to list the additional links above in hopes that the first time dog owner would realize there are other angles to think about too.

  • Amber Hepworth

    Credibility is a thing here. This websitemakes it very clear that it is Largely opinion based and recommends a person consult their veterinarian. No one should be intimidated to feed their pet but they also shouldnt be bullied into buying more expensive brands if their pet is doing just fine on the brand they picked up at walmart.

  • Bunker

    My concern is if a person is on this page for the first time and takes stalk in what you have to say they may become alarmed at the facts you stated without digging a bit deeper. I took the liberty to attach links that share a different point of view on the following information you posted in your comments earlier today. Hopefully pet owners will take the time to consider all avenues before making any definitive conclusions.

    1.”A dry kibble is the best option for dental health, and overall health”

    http://www.dogfoodadvisor.com/choosing-dog-food/dry-dog-food-cleaner-teeth/

    2.”Raw food diets usually end up in fatal nutritional deficiency and/or excess..”.

    http://www.dogfoodadvisor.com/best-dog-foods/raw-dog-food/

    3. “Also, raw food diets are almost 100% NOT recommended, eve”.

    http://www.dogsnaturallymagazine.com/drmarty/

  • theBCnut

    We are no where near as closely related to cows as dogs are to wolves. As long as the human makes sure that the diet is balanced, there is nothing that a wolf eats that dogs wouldn’t thrive on, because their digestive system is nearly completely identical. Not so with cows and humans, not at all, in any way.
    I agree with many things you have said, but not that it is bad that people are going towards feeding naturally.
    Of course I can’t speak of your nutrition class, but mine was one semester of small animal and one semester of large animal. We went over rodents, rabbits, reptiles, amphibians, ferrets, cats, and dogs, not much time for any one type of animal. Everything having to do with cat and dog nutrition was based around what was available in commercial kibble, not the nuts and bolts of what dogs and cats actually require. Cats are obligate carnivores, but kibble is what they taught. We had guest lecturers from all the big companies, after that there wasn’t much time for real learning. But I have put a lot more than the time for a one semester class into educating myself about feeding dogs.
    BTW, kibble fed dogs have to get their teeth cleaned too, so obviously feeding kibble to keep teeth clean isn’t working. If you have to brush teeth anyways, why not feed something more specie appropriate, like food that has water still in it.
    In large animal nutrition, they had already figured out that they were killing horses with processed food pellets, so we learned more about what large animals actually need to thrive, not just live.

  • Amber Hepworth

    That was my point. Im not sure where you did your schooling but mine was not like that at all. We were not should on anything, Though there does seem to be a collective bias for Hill’s, I don’t know why (money). The point of the cow statement was that just because something is genetically similar, does not mean that they require the same diets. Whatever your credentialed status, I specifically said a dog’s nutrition should be considered on an INDIVIDUAL basis. Meaning those dogs that are active and/or working dogs should have a diet that caters to those needs. There is no doubt that companies are going to try to market their food brands to everyone, that is business. No bias classes don’t teach much but ‘buy this’. If we were really going to go after everyone who has ever had any class in any field that names any one brand, and say that their education was useless, them we would have no credentialed people and everyone’s education would be garbage.

  • Amber Hepworth
  • Amber Hepworth

    The raw food diet is a controversial diet. It is usually not recommended. I am sourcing my own intelligence on that matter. Pets can thrive on plenty of things and the issue with raw food diets is the deficiency or excess of certain nutrients. If someone is that focused on having their pet on a raw food diet, then they should have their pet evaluated by an animal nutrition specialist and have that person formulate a recipe that is best for them. Unless that nutritionist is involved, such as your vet, then go for it. The point with those statements is that you can’t just give your dog raw meat and vegetables or whatever you toss in the bowl and expect everything to turn out fine. Dental health in pets is important, the best thing to do for that aspect is prevent. Dogs who eat only wet or moist food are more prone to develop tartar and calculus on their teeth that dog who eat a dry kibble. A rae food diet would be a moist diet and would require more dental maitenance such as brushing teeth or trying a dental chew to prevent formation of tartar and calculus. Hence the word ALMOST. There is alot of work that goes into a raw food diet and they are incredibly expensive. Dog food is legally obligated to provide the nutrition it states that it does. If you don’t find my education as an adequate enough source, that’s fine. Stick with your veterinarians opinion and I would be satisfied that someone is actually listening to a professional in the field.

  • Amber Hepworth

    We had a n entire course dedicated to nutrition and as stated were required to be able to evaluate food brands and- with a veterinarians agreement- recommend foods on an individual basis. I wont and don’t claim to be an animal nutrition specialist, someone with those credentials would be able to go into much more detail about the subject at hand. I have an educational background in the field, I don’t consider that to be be ‘training’ from a corporation. I don’t have a bias opinion, and if I did I would be on here screaming for people to put their pets on hills or royal canin. While at school we did have an Iams representative try to sell us, but this isn’t a post about Iams. I dont buy Iams and never have. I was not sold by a company nor trained. What you did there was an uncalled for insult to my intelligence of the field and all the hard work I put in to get where I am. Instead of personal attacks, I would appreciate opposing views. And since I appear to have such a biased opinion, despite the educational background I have, can you tell me if you took your state boards, or list your credentials? If that offended you i’m sorry but that is exactly what you just did to me in your comment. I posted my opinion on the matter of nutrition, I never recommended any brand, I just said if your dog is healthy on the food that it is on, then there is no reason to change it.

  • theBCnut

    Having to fight has nothing to do with what they are meant to eat. It’s actually the dogs that work for hours, like sled dogs that need carbs, not the sedentary ones. Dogs are very efficient at converting fat to energy as needed unless they are burning the calories faster than normal for long periods.
    I was a CVT too, and my nutrition class was a whole lot of Purina says this and Hill’s says that. So were the nutrition classes of the vets I worked for, from several different universities. And so are all the CE classes. Having classes that have an obvious bias isn’t like actually learning something.
    People do not have a rumen, a reticulum, an omasum, or an abomasum. A little logic here please. If you had said we were like chimps or apes, OK, I can see that, but then of course we do thrive on a diet much like theirs.

  • Bunker

    There are many inaccuracies in your statements but the ones below especially are concerning. My vet actually takes a complete opposite point of view.

    1.A dry kibble is the best option for dental health, and overall health.

    2.Raw food diets usually end up in fatal nutritional deficiency and/or excess.

    3. Also, raw food diets are almost 100% NOT recommended, ever.

  • Bob K

    Amber – So as a CVT how much formal training did you get on pet nutrition? Sounds like most of your training is company sponsored.

  • Amber Hepworth

    In regards to which points.

  • Bunker

    Wow! You should do more research before you make a post like this Amber. Can you please share your references that support your statements?

  • Amber Hepworth

    For the record, I am a veterinary professional, NOT a vet, I am a CVT. And I have sat through the lunch and learns that companies offer. I don’t care what food they bought me for lunch that day, I still don’t care much for Royal canin or hill’s science diet.

  • Amber Hepworth

    1. I did mean sedentary. And i still mean it, our dogs are sloths compared to wolves. Our dogs do not have to fight to survive, they walk to the kitchen to get fed for the most part.
    2. No, our dogs are not wolves, period. Sure they are genetically, but even at that different breeds of dogs have av variable likeness to wolves. Humans and cows are genetically similar, but humans don’t base their nutrition on that fact. I know that in technician school we most certainly had to know about nutrition and we needed to be able to distinguish between ‘good’ and ‘bad’ ingredients and products. If a veterinarian comes to anyone who is not another veterinarian or animal nutrition specialist then he/she did not pay attention in their classes well enough. Then you have the dr. Google problem. Many vets do recommend good brands and are not biased. The only times I have seen the doctor recommend hills or royal canin is when a patient needs a prescription diet. Prescription diets are a whole new realm so i’m not even going to go there. Many people have jumped on the media bandwagon about certain ingredients being alot worse than they actually are. Dogs are NOT obligate carnivores. They can and do normally forage for plants from which they can get protein. While I myself would prefer my dog eat a food that has it’s main protein source be from an animal, plenty of dogs do fine on diets that are derived from plants [(including the DREADED gluten and corn) sarcasm, sorry couldn’t help it]. Whether or not the corn or plant used as the source is a GMO is the real issue there, but thats more of a politics rant and does not have a place on this forum. I will not dispute the fact that blue buffalo, nutro, into the wild, etc are excellent dog foods. But, point in case, many people in previous comments mention that they had switched their dogs over to what they believe to be a healthier food and instead their pets ended up with diarrhea and gastrointestinal upset. That most likely happens because the dog’s system has been shocked, and believe it or not, there is a such thing as too nutritious. People are not bad pet owners because they don’t feed there dog food thats $20/ 6lb. There are plenty of dogs out there who survive and thrive on foods like ‘alpo’, ‘moist n meaty’, or ‘kibbles and bits’. Also, raw food diets are almost 100% NOT recommended, ever. A dry kibble is the best option for dental health, and overall health. (Given there are animals which may need a softer diet at times but that would be splitting hairs, i’m assuming in this comment that the pet in question is healthy and has all of it’s teeth.) Raw food diets usually end up in fatal nutritional deficiency and/or excess.

  • Dori

    I think you meant sedentary life style.

  • theBCnut

    I don’t think sedimentary means what you think it does. Actually, I know it doesn’t.

    And dogs are nearly identical to wolves genetically. And their digestive tract has hardly changed at all either. Most vets have little to no training in nutrition or how nutrition affects overall health. The vets I’ve worked with recommend the foods that come from companies that buy them expensive lunches and taut their studies. Big business can afford studies, dogs and wolves can’t. Though at least once a month my vet tells me how lucky my dogs are because I’ve done my own research and I feed them so well, and she asks my advice on ocassion when she has a client that wants to treat the cause of a problem(commercial foods) instead of just treating the symptoms. So I don’t think that she even thinks Purina and Science Diet are the best any more. My cat vet never did.

    I agree that what a dog thrives on is definitely an individual thing, but I don’t believe that any dog does better on a strictly processed diet(which is what kibble is) rather than a none processed one, just like people are not at their best health when they are on a processed diet.

  • Amber Hepworth

    The problem with dog food these days is that consumers and companies alike put a lot of emphasis on natural diets. Many people think that since domestic dogs came from wolves that they need to eat like them. Fact is that our dogs are not wolves and they do not need the nutrition a wolf would. Compared to any wild dog really our dogs live a pretty much sedimentary lifestyle. I have not met nor worked with any vet that would recommend a raw diet either. The best food for your pet is a food they thrive on. That is usually determined on an individual basis.

  • Crazy4dogs

    This food really doesn’t have many redeeming qualities and if you read the feeding guidelines for a 75 lb dog, it’s 4 cups. I feed my 80 lb active lab about 2.5 cups of a grain free premium dog food so the cost of feeding is actually equivalent if you do the math. The VENISON is placed 11th on the ingredient list, just above the glycerin, so you really can’t even consider it a protein source. Vets may recommend it, but I know there are vets who say Beneful is a fine food. There are a lot of vets who simply don’t know/care about dog nutrition.

  • LabsRawesome

    You cannot be serious. You read the ridiculous post from Frank, and it blew your mind? LMAO.

  • Daniela Escamilla

    Mind blown o.O

  • Daniela Escamilla

    The same exact thing happened with my Akita/Rottie mix and he was at a loss for appetite. Thankfully after getting his normal food two days later he is slowly on his way to recover. Of course he eats his duck jerky treats like they’re candy tho! Other than heaving the food not much longer after ingestion, he seems like his big ol’ puppy self.

    My advice? NEVER BUY THIS BRAND. Dogs live on a main diet of protein so it’s only logical to feed then what they need right?

  • Cyndi

    Purina One is a crap food, as you can see by the 2 star review above. If you talk to a vet that really knows dog nutrition, which most vets don’t, they’ll agree. Regular vets recommend crap food so you’re dog doesn’t stay quite healthy and you have to keep coming to them to spend money when your dog gets sick from it. But if you think feeding your pet slaughterhouse waste and euthanized animals is a good food, then by all means, feed it.

  • narcosis92

    Purina ones actually an amazing dog food if you talk to a vet or anyone whos a pet professional, and the SmartBlend true instinctd probably the best made to date, with lean antioxidant protien sources, of turkey and vennison a meat as its first ingredient amd salt outside the top ten ingredients. This article is biased, inaccurate and speculatory. Any analytical article using words like may and probably is highly discredited in authenticity

  • Dori

    You’re absolutely correct. It’s like junk food because it is junk food.

  • Doug V

    I tried this once. But I could not get passed how much it is like junk food. No wonder it is only 2 stars. Dogs liked it ok just like the kids like mac & cheese. But I went ahead and put my dogs back rotating Taste of the Wild and Blue Buffalo Wilderness. So much better for them and they are back to their old healthy selves.

  • slim pickens

    My dog loves the food.Mix it with the wet.When she comes in from slurping from a puddle she bellies up to her bowl.

  • Mma Michigan

    I agree with Vicki . I have tried Blue Buffalo, Diamond, Nutro All Natural and Canidae. My pug and adopted Rhodesian Ridgeback hated them all. As a matter of fact my Rhodesian developed horrible skin irritation from the Nutro All Natural. I switched to this and it not only improved his coat in the first WEEK but he has way more energy and is happier all around.

  • Linda Johnson Ross

    For anyone who praises anything purina check out consumeraffairs.com type in purina and argue against purina “quality’. Ha corporate profits and good marketing for a horrible horrible product. Just have lots of money for future vet bills. Pay attention many of the “good dog foods”have sold out to big corporations. As far as feeding corn to your pets, ever hear of GMOS? Google it.

  • JC77

    Exactly, this food screams garbage.

  • Janey

    Now it is $30.98 on Amazon. I have been feeding this to my dog since it first came out. She loves it and she is very healthy, Her stools are just as firm as they need to be,

  • KinPa

    I alternate between TOTW, BB, and Merrick – none of which my dogs love, but I feel good about feeding to them. We had a HUGE coupon on this and bought some thinking I would mix a little into their bin. They LOVE it. Like really, really the venison one. Really. Really. Really. Of course I want to give my dogs good nutrition, but I was pleased to see them so happy. I have started to mix 1 portion of this to 2 portions of their other food and that does make me feel better. They have been on this for about 5 months now and their last vet apts were great. Hey, I have three very healthy K9s (one lab mix that is 16 and still going strong) so a little treat will not hurt them.

  • Steiny

    I have tried multiple brands of dog food. Taste of the Wild, 4Health Grain Free, Blue Buffalo and diamond naturals extreme athlete. All of which had given my dog loose stool. I made the switch to this and she has had solid stools since and she absolutely loves it. She starts to prance around when bringing it to her and will attempt to take the bowl out of my hands (95 lb female rottweiler). This has become my go to for dog food.

  • Ac

    It is me time to flag

  • Ca

    Shawna Betsy Pattu thanks for your flags and down votes
    Remember that s bad karma

  • Cavalier

    Hound dog tattletale

  • Pattyvaughn

    Yes, use common sense. We don’t always make the best dietary choices when taste is the only factor we go by. This food is the equivalent of allowing your children to grow up on McDonalds because they like it. Having it occasionally won’t hurt a thing, but living off of it may not kill you, but you won’t be the picture of health either.

  • vicki

    My dogs love this one, too. I buy ‘QUALITY’ dog food with 4 and 5 stars, but they aren’t too interested. I mix the so-called better food with this brand and they love it. I’m to the point I think we’re all being lead down a dead-end road and most of the reviews are BS. I have extremely healthy dogs and always have…years ago our choices were what? ALPO. Dogs lived to be 20 years old in the ‘olden’ days so I think reviews are much to do about nothing. Use common sense and you’ll have a healthy dog.

  • Crazy4dogs

    Has anyone else seen the incredible media blitz on this food? The commercial is on constantly pushing the 30% protein content. How sad that people will actually believe this media hype.

  • Austin Hart

    My dog loves it, but I have my reservations. I ran out of dog food and was forced to pick up this kind. My dog is a picky eater, but loves this one. No negative side effects, but I do not like paying this much for sub-par dog food.

  • Annie

    Wal mart will also take it back if you have a receipt, just tell them it made my dogs sick. I’ve did it several times. My neighbor decided she wanted to try this food, after about a week of it her dogs are sick. One is dehydrated and the other is coughing and hacking and has to take Benadryl. She told me why didn’t I listen to you lol.

  • Butchroy

    If you still have receipt you can return this food, most places will take back. Do you have a TSC nearby? They sell 4 Health Grain Free, be sure to buy the brown bag Grain Free only, NOT the white bag. The grain free is made by Ainsworth and not Diamond. Anyway, my experience with this food has been good and it is very affordable. If you can add a little canned to it that helps make it even better, they sell that at TSC too. Keep looking around at this website for more info, this place is my Bible!!! Good luck to you.

  • KC

    I read about this food on the Purina website and there was only one bad experience comments, all other being positive. There was a $3 coupon and the food was on sale so I bought it 10 days ago. My 15-year old Aussie would not touch it at first and then when there was no alternative took the spongy plastic pieces out of her dish and put them on the floor. My 13-year old terrier mix at first went after it voraciously, but then developed bathroom issues — diarrhea, soft stool, constipation (how do you have both?). Needless to say, she’s not feeling great. Day before yesterday I just took those pieces out myself before giving them their bowls, so they’ve only had the small kibble pieces since then. The worst of it for me is that I’m on limited income and have to wait for my Social Security check to replace it. I soooooo wish I had seen this website BEFORE buying this product, but found it because I was looking for the alternative to this product. I’ve done a lot of looking at websites, reviews and even going into the stores the last five days and early Tuesday will be throwing this food out and buying an optimum replacement.

  • Kekes3

    I have been feeding my pitbull the purina one lamb & rice from the time so was 8 weeks old. I recently tried purina one instincts and she loves it even more. Her energy is high so our 3 mile daily runs are fun for her. Her coat looks great and no problems with her stool. I am happy that she enjoys it and the vet gives her a clean bill of health ! Thank Purina for a quality product!

  • minime13

    Purchased this because PurinaOne is one of the brands that my dog does not have a negative reaction (as in allergic) to. During allergy season changes, she gets a scoop of dynovite with the meal. She is perfectly content, happy and healthy.

    I think some of you are being pretty harsh when people give positive feedback, especially when there is little background provided to invite such criticism. PurinaOne has a pretty good record of low occurrences of recalls on their pet products, so it is a “safe” brand. What is it hurting you to have some people feed their pets a different brand of dog food?

    I’ve had dogs all my life, and it has only been within the past 10 or so years that you have actually seen a fuss about what goes in to dog foods and the nutritional balance. Funny thing is that dog didn’t run around dropping like flies before the mainstream introduction of the more elite brand foods. So, you can drop the snobbiness.

    Good for you that you will accept “nothing but the very best” for your animals, but some of you are acting like it is animal cruelty to do any less than that. That’s unnecessary.

  • Richard J Breard

    Some people just love their dogs to DEATH!!!!!

  • Betsy Greer

    Well, no one’s written a review for it on Amazon yet…, maybe no one has bought it. ; )

  • Pattyvaughn

    I just can’t even imagine the thought processes of someone willing and happy to shell out +$2 a lb for something like this.

  • Melissaandcrew

    AND shipping????? Holy crow…

  • Melissaandcrew

    For real? Come on ladies, surely no one would pay that when so many wonderful foods are less or equal…..lol

  • Betsy Greer

    $53.38 plus $18.49 shipping. : o

  • Hound Dog Mom

    This is retailing for $53.38 for a 27 lb. bag on Amazon. Robbery.

  • Hound Dog Mom

    Hi BJ –

    That great that you found a food that your dog enjoys however taste , unfortunately, isn’t always the best indicator or of how healthy a food is. For example, if someone were to set a McDonald’s burger and fries down in front of me I would have no problem polishing it all off but that doesn’t mean that it’s good for me. If you considered mixing a wet food with a dry food? Most dogs find wet foods highly palatable and they’re actually healthier than dry foods due to their higher moisture and protein content. Because you shop at Walmart I would recommend that you check out their new Pure Balance line. The dry food is rated 3.5 stars and the wet food is rated 5 stars. The dry food is $31.88 for 30 lbs. and the wet food is $1 for a large can.

  • Alpha Biotch

    Hello. My name is Alpha Biotch. I would love to share my opinion of this particular dog food…

    It is crap.

  • mward1993

    this is a joke. “Look guys, we have 30% protein, isn’t that great?”…and then they fill it with corn, ect and call it “True Instinct” and make the bag look naturey so everyone at walmart will feel good about themselves.

  • LabsRawesome

    LMAO. I guess someone didn’t like my other reply… I have to call Bull crap (is that better?) on him. I think he has an ulterior motive, with his ridiculous postings about how great Shep dog food, and corn are for dogs. Seriously.

  • Shawna

    Baby steps :).. Sometimes planting the initial seed is all you can do…. Been there myself.. Heard something I wasn’t yet ready to understand (or hear) but it stayed in the back of my head and made it easier for me to change later on, when I was ready..

  • LabsRawesome

    LMAO.

  • LabsRawesome

    He always thanks you, and says he learns so much from you, too bad he doesn’t apply his new found knowledge. He just goes right back to making ridiculous posts about how great Shep (and corn) are. I don’t get it. ????

  • LabsRawesome

    I know, right? You can pretty much tell he works for Shep/Aldi if you read his ridiculous posts on the Shep thread. :)

  • LabsRawesome

    Excuse me? You are thanking Purina? Seriously? Have you read the detailed review above, of this “food”? Please don’t feed this crap to your dog. :(

  • BJ

    I just bought a bag Thurs. at Walmart and my Dog LOVES this food. Ate the entire bowl full and he’s NEVER done that w/just Dry food before. Did NOT give him diarrhea either. Only Dry food I ever plan I buying again as long as he likes it. Thanks Purina.

  • Cyndi

    That is really a shame for poor Lucky. All the dogs that are getting sick and dying from this awful food aren’t so lucky either. I would think, if they loved their dog, and you asked them to look at the review for Beneful and see how horrible it is or even just google beneful reviews, they would listen to you…

  • Kikki

    Unfortunately, it’s my cousin’s mom that does the dog food shopping. I’ve decided to stop trying to share knowledge to people full of non-sense and not receptive to new information, it just makes me frustated and angry. This lady says she doesn’t let the dog eat any “human food” because it makes them smell bad. I rest my case. She was seriously about to faint when I told her I give my dogs raw knuckle bones and raw meat. At least the kiddos listen to me and we slipped Lucky some meat each time we cooked. Made me feel awesome! ;)

  • Frank J. Casella

    Thanks Shawna and all for answering my question. Excellent!

  • Storm’s Mom

    Oops, yes, I was responding to Frank, adding to what you had said :-)

  • Shawna

    I think you put too much emphasis on the FDA and AAFCO Frank. Here’s a few examples of why I say that. This first is from Veterinarian Dr. Karen Becker.

    “The problem is obvious. Inexpensive pet foods containing very low percentages of rendered meat by-products and very high percentages of grains are certified ‘complete and balanced’ right along with premium formulas made from human-grade ingredients and biologically appropriate ratios of high quality protein, fat and moisture. And all have synthetic vitamins and minerals added.

    Based on just this one example, it’s clear that while the AAFCO Nutrient Profiles for dogs and cats have helped to develop some minimum standards for pet food production, they don’t address the quality of ingredients, or the digestibility, palatability or bioavailability of nutrients.

    To demonstrate, Dr. Jean Hofve, a holistic veterinarian and renowned expert on pet nutrition, in an article written for The Whole Dog Journal and republished here gave this example:

    “One critic of this method of feed formulation designed a “food” that met all the AAFCO nutrient profile requirements – even though the food was primarily formulated from old shoe leather, sawdust and motor oil with a multi-vitamin-mineral supplement.

    Obviously, there would be no guarantee that any animal would eat such a food, or could digest it, even though it contained all the vitamins, minerals, protein, fat, etc. that the nutrient profiles required.” http://healthypets.mercola.com/sites/healthypets/archive/2010/11/04/nutrition-provided-by-your-pet-cat-food-or-pet-dog-food.aspx

    You mentioned you got and are reading “The Devil in the Milk”. You then know the complications and problems with the US milk supply. Our government (the FDA) knows this too. The Australian government actually did something about it by genetically testing all cattle and only breeding those that didn’t carry the problem gene. NO MORE problem milk in Australia. What has the US done about it — NADDA.. They KNOW it can cause autism but haven’t even put out warnings??? Does that sound like the FDA is trying to “protect” us?

    And how bout conflicts of interest at the FDA — like the current head of the FDA being a Monsanto lawyer.. Monsanto — think genetically modified corn (and soybeans etc). A Biotech Industry lawyer making food laws???? CONFLICT ”

    On July 7, 2009, Taylor once again returned to government as Senior Advisor to the FDA Commissioner.[21] And on January 13, 2010, he was appointed to another newly created post at the FDA, this time as Deputy Commissioner for Foods.[22]

    Taylor is featured in the documentaries The Future of Food and The World According to Monsanto[23] as a pertinent example of revolving door since he is a lawyer who has spent the last few decades moving between Monsanto and the FDA and USDA.” http://en.wikipedia.org/wiki/Michael_R._Taylor

    Don’t think for even one minute that the government has your dogs’ (or your kids’) best interest in mind when it comes to food… SAD BUT VERY TRUE… :(

  • Pattyvaughn

    LOL!! I’m assuming you are actually speaking to Frank, not me. I totally agree with you. Feeding the minimum requirements to sustain life is not a good approach to nutrition and will not promote excellent health, which is what I want for my dog.

  • Storm’s Mom

    “Complete and balanced” merely means “A “complete and balanced” pet food must be substantiated for nutritional adequacy” – ADEQUACY!! So, as long as a food is “adequate” for a dog, it’s good to go as far as the FDA is concerned. Call me crazy, but “adequate” is just not good enough for me/Storm. The thing is they don’t have an “upper limit” to strive for for optimal health, as it were…or even a guideline of what that might be. So, some dog companies (like the one you are so fond of defending) only go as far as producing to the minimum so that they say “complete and balanced” ..because they can. That’s inexcusable, as far as I am concerned. But, in terms of advertising, it’s actually all they need to do, and all they can do. It’s neither deceptive advertising nor “more truth to the advertising than we (want to) believe”. It’s truth based on some very very low government regulated standards (ie, protein only needs to be 18%, which is the level at which life is minimally SUSTAINED in a dog). But the public generally doesn’t know/understand that..and/or doesn’t care… so companies can get away with a ton as far as producing “sub optimal” foods. That’s why DFA is soooooo important!!

    http://www.fda.gov/AnimalVeterinary/ResourcesforYou/ucm047113.htm

    and

    http://www.fda.gov/AnimalVeterinary/ResourcesforYou/ucm047120.htm

  • Pattyvaughn

    ‘why is the FDA so strong on “balanced nutrition” (dog food) more so than human food, yet not as strong on the use of deceptive advertising’? Or is it there is more truth to the advertising than we ( want to ) believe?”

    I know why they are so strong on “balanced nutrition” (dog food) more so than human food. Poeple do not buy themselves one single bakery product and eat it day in and day out for life, but that is what people do with their dogs. There are goverment sponsored ads all over Saturday morning TV and in all different kinds of periodicals telling us that we need to eat a variety of food. The government isn’t spending that kind of time or money on educating pet owners about the essentials of pet health. And what do the ones that we pay to educate us(vets) tell us? “Oh, just pick a food and stick with that.”

  • Cyndi

    Send them a link to the review for Beneful on this site. Most people can see for themselves, once they read the review, that it’s nothing but crap in a bag.

  • Kikki

    I agree with losul. I just got back from visiting my cousin in NY and their family dog is on Beneful (and has been for years). I ordered them some TOTW samples that my dogs are currently on and love. However, their dog refused to eat the TOTW. It’s gonna be hard to convince them that Beneful isn’t good now ..

  • Frank J. Casella

    Thanks, Cyndi, for your kind words. I’ve stopped reminding people about the rules of this site. I’ve just decided to either not answer rudeness or, if its really bad, flag them for Dr. Mike to step in. Everyone is a person and has a right to their own opinion, unless their name is on the About page as Editor and creator of this site.

  • Frank J. Casella

    Shawna, appreciate your feedback. Informative as always. There is a debate whether a dog is a herbivore, omnivore or carnivore… That is for another thread. … but not the direction I intended to go, so sorry if I led it that way. I understand ground corn is the best you can get in a kibble.

    But my main question is, again, “The more important question I think is ‘why is the FDA so strong on “balanced nutrition” (dog food) more so than human food, yet not as strong on the use of deceptive advertising’? Or is it there is more truth to the advertising than we ( want to ) believe?”

    If I understand it, what you’re saying to me is that the FDA allows corn in dog food in the same way human food has high fructose corn syrup???

    I”m not trying to defend the food, as you suggest, because I don’t have any food to defend … I’m asking about truth to the advertising …

    Back to what Dr. Mike said in his article on the truth about corn:

    “It may be OK for a dog food to contain corn. However, it’s not OK for
    a manufacturer to make such outrageous claims about this rather
    ordinary cereal grain in a deceptive attempt to mislead consumers and to
    exaggerate its true nutritional value.”

    By the way, thanks for the compliment suggesting that I’m a smart guy. I’m not as smart as I would like to be, and that is why I am here. But I am smart enough to know that I’m not as dumb as the way some people on this site ( not you ) talk to me as if I am dumb. I’ll just continue to respect them as a person, as I would like to be respected ( as you example ), and hopefully they’ll get it.

  • Shawna

    Hi Frank,

    I grew up on a farm, in Colorado, with corn fields all around me. And, my mom worked in the office at a cattle feed lot for several years as well. Corn is not healthy for cattle and it is not healthy for dogs.

    PS — I have yet to see “whole corn” in dog food. It is ALWAYS processed by extrusion and cooking at the very least.

    Look at what a “high grain diet” (as little as 50% grain–including corn) does to a COW..

    “Acid buildup can cause ulcers in animals consuming too much grain: “Then what happens is that infectious bacteria come from the rumen through the ulcers, into blood, and finally into the liver, where they cause abscesses,” Russell said. Feed additives such as antibiotics can counteract such ailments, but they further alter the ruminal microbial ecosystem, he added.

    Grains can accumulate in an animal’s intestines because they lack starch-digesting enzymes. Thus, a high-grain diet can promote an overgrowth of Clostridium perfringens, a bacterium associated with sudden death in feedlot cattle, Russell’s article suggests.

    Finally, grain-based diets can promote Escherichia coli (E. coli) within the digestive tract of cattle, and these E. coli are more likely to survive acid shocks that mimic the human gastric stomach. This discovery, first reported by Russell and colleagues in 1998 (Science, 11 September), has now been confirmed. Other USDA scientists have likewise shown that cattle switched from grain-based diets to hay were less likely to shed harmful E. coli 0157:H7 in feces.” http://www.sciencedaily.com/releases/2001/05/010511074623.htm

    Dogs have ZERO nutritional requirement for CARBS let alone grains. Imagine what a high grain diet does to a dog if cows can’t even handle it.

    Come on Frank, you’re a smart guy. Quit trying to defend the food and look at the facts…

  • Cyndi

    That’s why it’s referred to as “Puppy Crack”

  • losul

    Hey What Da,

    I don’t find that so unbelievable. These lowest quality dog foods contain things like sweeteners and concentrated flavor enhancers to entice dogs to eat them. They might even become “addicted” to them. Without those included, likely most dogs would turn up their noses at the garbage, and go for real food instead.

  • What Da

    i am being nice. Thats me being nice.

  • Cyndi

    If you don’t have anything nice to say, please don’t say anything at all. & if you don’t agree with what someone has to say, can you be nice about telling them so…

  • What Da

    Your dog ‘walked away from’ higher meat content corn free kibble to prefer corn based lower meat based kibble. what a bunch of baloney!!!!! Tell your BS story to the elementary school kids!

  • Frank J. Casella

    Shawna, I once visited a relative who is a farmer. The dog’s got into the corn, so I asked, ” I thought corn was bad for dog’s?”. Answer: “Whole corn is okay for animals, it’s how some manufacturers process it in the feed that screws it up”.

    So what you are saying may be true ….

  • What Da

    Frank your a professional BS artist. God bless you son.

  • Shawna

    Frank,

    Corn is not a good food for herbivores like cows. Cows that consume a diet rich in corn have to take antibiotics to prevent illness. How could a diet high in corn be good for a dog if a cow gets sick from it?

    Corn is (actually was) cheap. That’s why it is fed to cows and that’s why it is fed to dogs.

  • Frank J. Casella

    If you go back to what Dr. Mike said in his article on the truth about corn you’ll find your answer:
    “It may be OK for a dog food to contain corn. However, it’s not OK for a manufacturer to make such outrageous claims about this rather ordinary cereal grain in a deceptive attempt to mislead consumers and to exaggerate its true nutritional value.”.

    Who said cord is not good nutrition? It may not be the best, but there are some dog’s like mine who walk away from all the two to four star/ non corn foods I tried.

    For this reason, and others, there is a market for people ( and dog’s ) who are okay with corn in the food, and pick and choose from these foods in the same way others pick from the non-corn foods.

    … The food on this page and Purina is not one of my picks. …

    The more important question I think is ‘why is the FDA so strong on “balanced nutrition” (dog food) more so than human food, yet not as strong on the use of deceptive advertising’?

    Or is it there is more truth to the advertising than we ( want to ) believe?

  • Lynn

    how does purina make money from their dog foods anymore with a lot more people realizing that good nutrition is not made of corn.

  • Annie

    He gets a lil bit of fresh fruit, raw beef (steamed just a wee lil bit), organic chicken and sweet potato baby food etc. He seems to be gaining a lil bit of weight since I started giving him the baby food as an afternoon snack.

  • Robert

    Dogs needing an increase in weight benefit tremendously from tripe.

  • Annie

    I ordered it and it’ll be here sometime next week. Looking forward to feeding it and seeing how it works.

  • Hound Dog Mom

    Pro Pac is really calorie-dense – great for active dogs.

  • http://www.dfwpugs.com/ sandy

    Adding Abady Granular food will help to put weight on. It’s over 800 calories per cup.

  • Annie

    No I never even thought of that but one of mine has trouble keeping weight on due to a super high metabolism. I’m going to be trying pro pac when it gets here.

  • Robert

    Have you tried a low protein grain-free food?

  • Storm’s Mom

    Precisely what worries me most about this food :-(

  • Annie

    I can handle corn and some grains as my dogs can’t handle grain free but this is typical of purina. Put harmful chemicals in the food. I think every one of their foods has them. I know I won’t be feeding any of their food. When I see the commercials I think to myself u liars.

  • InkedMarie

    People who shop at the grocery store for dog food will see “true instinct” and think it’s wonderful.

  • Pattyvaughn

    That’s as good a reason as any I can think of.

  • Jae Shaw Myers

    Yeah the second I read “corn….yadda yadda” I knew it was garbage in a bag. I don’t feed my dogs ANY food with corn in it period. Corn causes so many allergy issues and digestion issues for dogs it should be illegal to use it! Especially w/the outbreaks of corn contamination in the past. I never listen to the BS the commercials say about their food, the only way to find the truth is to flip the bag over and read it for yourself. Those ingredients cut through the lies dog food companies tell in about 2 seconds flat.

  • http://www.dfwpugs.com/ sandy

    Maybe they can’t make anything too good. Then they would have to justify all the lower quailty foods since they will still make them.

  • Hound Dog Mom

    Purina should be ashamed.