Purina Healthy Morsels (Dry)

by Mike Sagman on December 22, 2009

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Rating: ★☆☆☆☆

Purina Healthy Morsels dog food gets the Advisor’s lowest rating of one star.

Although Purina Healthy Morsels appears to be an adult dry dog food, we found no AAFCO nutritional adequacy statements for this product on the Purina website.

Purina Healthy Morsels

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 24% | Fat = 14% | Carbs = 54%

Ingredients: Whole grain corn, whole grain wheat, meat and bone meal, corn gluten meal, animal fat preserved with mixed-tocopherols (form of vitamin E), soybean meal, lamb, brewers rice, lamb meal, water, propylene glycol, sugar, phosphoric acid, animal digest, salt, potassium chloride, sorbic acid (a preservative), dried peas, dried carrots, l-lysine monohydrochloride, calcium propionate (a preservative), choline chloride, added color (red 40, yellow 5, blue 2), zinc sulfate, zinc proteinate, ferrous sulfate, vitamin E supplement, niacin, manganese sulfate, manganese proteinate, vitamin A supplement, vitamin B-12 supplement, calcium carbonate, calcium pantothenate, copper sulfate, copper proteinate, thiamine mononitrate, garlic oil, pyridoxine hydrochloride, riboflavin supplement, vitamin D-3 supplement, menadione sodium bisulfite complex (source of vitamin K activity), calcium iodate, folic acid, biotin, sodium selenite

Fiber (estimated dry matter content) = 4.7%

Red items when present indicate controversial ingredients

The first two ingredients are corn and wheat. Now, contrary to what you may have heard, corn and wheat aren’t necessarily bad ingredients.

However, although there’s no way to know for sure here, the corn and wheat used in making many pet foods can be similar to the kind used to make feed for livestock.

And that can sometimes be problematic.

What’s more, corn and wheat are commonly linked to canine food allergies1.

For this reason, we rarely consider these two grains to be preferred components in any dog food.

The third ingredient lists meat and bone meal… a dry “rendered” product of slaughterhouse waste. It’s made from what’s left of a slaughtered animal after all the prime cuts have been removed.

In a nutshell, this is the stuff that’s considered “unfit for human consumption”… heads, hooves, miscellaneous organs. You name it.

What’s worse, this item is anonymous… generic. It doesn’t even specify the source animal.

Whenever you see the phrase “meat and bone meal” in any product you can be sure you’re looking at a dog food made with one of the most inferior meat ingredients you can buy.

On the brighter side, meat and bone meals are meat concentrates and contain nearly 300% more protein than fresh meat.

The fourth item is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate (the good stuff) washed out of it.

Compared to meat, glutens are inferior grain-based proteins low in many of the essential amino acids dogs need to sustain life.

This inexpensive plant-based ingredient can significantly boost the total protein content reported in this dog food.

The fifth ingredient is animal fat. Animal fat is a generic by-product of “rendering”… the same high-temperature process used to make meat meals.

Since there’s no mention of a specific animal, this stuff could come from almost anywhere… restaurant grease, slaughterhouse waste, diseased cattle… even euthanized pets.

We do not consider generic animal fat a quality ingredient.

The sixth ingredient is soybean meal. Soybean meal is actually a useful by-product. It’s what remains of soybeans after all the oil has been removed.

Soybean meal contains 48% protein. However, compared to meat, this is an inferior plant-based protein.

The seventh item is lamb. Although it is a quality item, raw lamb contains about 80% water. After cooking, most of that moisture is lost… reducing the meat content to just 20% of its original weight.

After processing, this item would probably occupy an even lower position on the list.

The eighth ingredient is brewers rice. Brewers rice represents the small grain fragments left over after milling whole rice.

This is an inexpensive cereal grain by-product and not considered a quality ingredient.

The ninth ingredient is lamb meal. Like meat and bone meal, this is another protein-rich meat concentrate.

Purina Healthy Morsels contains the controversial food moisturizer, propylene glycol. Propylene glycol has been banned by the FDA for use in making cat food.

But it can still be found to this day in lower quality dog foods.

Sugar is always an unwelcome addition to any dog food. Sugar has a high glycemic index… which means it can negatively affect the blood sugar level of any animal soon after it is eaten.

Animal digest is a chemically hydrolyzed concoction of unspecified body parts… from unspecified animals. Animal digest is usually sprayed onto the surface of a dry kibble to improve its taste.

Later on, we notice three items described as added color. We’re always disappointed to find artificial coloring in any dog food.

Coloring is used to make the product more appealing to you… not your dog. After all, do you really think your dog cares what color his food is?

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to have much of an effect on the overall rating of this product.

With four notable exceptions

First, we find no evidence of probiotics… friendly bacteria applied to the surface of the kibble after processing.

Next, garlic oil may be a controversial item. We say “may be” here because we are not certain of the oil’s chemical relationship to raw garlic itself.

In rare cases, garlic has been linked to Heinz body anemia in dogs.2

Most of the professional literature we surveyed did not provide any conclusive warnings regarding the use of garlic… especially in small amounts (as it is here).

We note this food contains chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Unfortunately, Purina Healthy Morsels also contains menadione… a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Purina Healthy Morsels Dog Food
The Bottom Line

Judging by its ingredients alone, Purina Healthy Morsels dog food appears to be a below-average kibble.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 24%, a fat level of 14% and an estimated carbohydrate content of 54%.

Below-average protein. Average fat. And above-average carbs… as compared to a typical dry dog food.

Yet when you consider the plant-based protein-boosting effect of the corn gluten meal, this appears to be the profile of a kibble containing only a modest amount of meat.

Bottom line?

Purina Healthy Morsels dog food is a grain-based kibble using only a limited amount of meat and bone meal as its main source of animal protein… thus earning the brand one star.

Not recommended.

Those looking for a better kibble from the same company may wish to check out our review of Purina Pro Plan Selects dry dog food.

A Final Word

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

12/22/2009 Original review
07/27/2010 Review updated

  1. White, S., Update on food allergy in the dog and cat, World Small Animal Veterinary Association, Vancouver, 2001
  2. Yamato et al, Heinz Body hemolytic anemia with eccentrocytosis from ingestion of Chinese chive (Allium tuberosum) and garlic (Allium sativum) in a dog, Journal of the American Animal Hospital Association 41:68-73 (2005)

{ 4 comments… read them below or add one }

pam jefferson April 26, 2010 at 7:45 pm

I switched to Purina Healthy morsels dog food about 2 months ago. 3 weeks ago I lost my very best friend…my golden retriever, Murphy. She suddenly started vomiting and bleeding profusely from her rectum. She died within 24 hours.
The vet tech said it seemed like a classic case of poisioning. I gave the left over dog food to my friend. After ONE week, his jack russle terrier was vomiting and bleeding from his rectum. Because Murphy was so much larger than Jabber, maybe Jabber had side effects much sooner? I can’t PROVE that the food killed my dog, but the coincidence is huge! After not feeding the healthy ?????? morsels to Jabber, he is now fine. I have lost my VERY best friend in the world and I wonder if the simple act of changing her food is the cause? This food needs to be researched!

Jef July 6, 2010 at 5:09 pm

Could someone tell me why this purina healthy morsels is the only food my 12 months dogo argentino would digest perfectly??? Everywhere I look on the web, it’s all lowest ratings, horrible stories and such but case is that after trying to have her on high(er) quality products like Blue Buffalo, Innova, Solid Gold, I experimented having her back on Purina (the first food she had when I got her from the shelter) and then it’s all perfect stools, shiny coat, WAY less shedding than with the aforementioned seemingly ‘better’ kibbles (which would all, with no exception, give her gas, loose stools, bad breath, crazy shedding)…?

Mike Sagman July 6, 2010 at 5:45 pm

Hi Jef… We review and rate products based upon their labels. After all, that’s all we consumers ever get from the companies. However, as I’ve said at the end of most all my reviews, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. Purina Healthy Morsels may be a one-star product to us… but it’s evidently a five-star food to your dog.

Jef July 11, 2010 at 2:33 am

Hey Mike,
Thanks for the reply, looks like this food is made of poor ingredients no matter what, and that would make sense considering the price/origin, but yeah it seems to have done the trick for her for some reasons. And it would seem that I can’t even single out a possible chicken allergy here, since the purina most probably contains some chicken by products and that I’ve tried to have her on the solid gold wolf cub bison formula with no great results.
In any case I’ve just switched to nature’s domain fish formula and, knock on wood, everything seems to be going great.
Thanks again for the reply and info.

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