Pure Balance Grain Free (Dry)


Rating: ★★★★☆

Pure Balance Grain Free Dog Food receives the Advisor’s second-highest tier rating of 4 stars.

  • Pure Balance Wild and Free Bison and Pea Recipe (4.5 stars)
  • Pure Balance Grain Free Salmon and Pea Recipe (3.5 stars)

The Pure Balance Grain Free product line includes one dry dog food, claimed to meet AAFCO nutrient profiles for all life stages.

Pure Balance Grain Free Salmon and Pea Recipe

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 27% | Fat = 17% | Carbs = 49%

Ingredients: Salmon, salmon meal, dried ground peas, tapioca, pea protein, fish meal, dried plain beet pulp, poultry fat (preserved with mixed tocopherols), dried carrots, sunflower oil, natural flavor, whole potato, calcium carbonate, salt, flaxseed, potassium chloride, zinc proteinate, vitamin E supplement, iron proteinate, choline chloride, l-ascorbyl-2-polyphosphate (source of vitamin C), manganese proteinate, copper proteinate, niacin, d-calcium pantothenate, l-carnitine, biotin, sodium selenite, vitamin A supplement, riboflavin supplement, thiamine mononitrate, vitamin B12 supplement, calcium iodate, pyridoxine hydrochloride (source of vitamin B6), vitamin D3 supplement, folic acid

Fiber (estimated dry matter content) = 5.6%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis24%15%NA
Dry Matter Basis27%17%49%
Calorie Weighted Basis23%35%42%

The first ingredient in this dog food is salmon. Although it is rich in omega-3 fatty acids, raw salmon contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is salmon meal. Because it is considered a meat concentrate, fish meal contains almost 300% more protein than fresh fish itself.

Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1

We are pleased to note that, unlike many fish meals, this particular item appears2 to be ethoxyquin-free.

The third ingredient is dried peas. Dried peas are a good source of carbohydrates. Plus they’re naturally rich in dietary fiber.

However, dried peas contain about 27% protein, a factor that must be considered when judging the meat content of this dog food.

The fourth ingredient is tapioca, a gluten-free, starchy carbohydrate extract made from the root of the cassava plant.

The fifth ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.

The sixth ingredient is fish meal, another protein-rich meat concentrate.

Unfortunately, this particular item is anonymous. Because various fish contain different types of fats, we would have preferred to have known the source species.

The seventh ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The eighth ingredient is poultry fat. Poultry fat is obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life.

However, poultry fat is a relatively generic ingredient and can be considered lower in quality than a similar item from a named source animal (like chicken fat).

The ninth ingredient is dried carrots. Carrots are rich in beta-carotene, minerals and dietary fiber.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.

Sunflower oil is notable for its resistance to heat damage during cooking.

There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.

Next, flaxseed is one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

In addition, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Pure Balance Grain Free Dog Food
The Bottom Line

Judging by its ingredients alone, Pure Balance Grain Free Dog Food looks like an above average dry product.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 27%, a fat level of 17% and estimated carbohydrates of about 49%.

As a group, the brand features an average protein content of 30% and a mean fat level of 15%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.

And a fat-to-protein ratio of about 51%.

Above-average protein. Below-average fat. And near-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the dried peas, pea protein and flaxseed, this looks like the profile of a kibble containing only a moderate amount of meat.

Bottom line?

Pure Balance Grain Free is a plant-based dry dog food using a moderate amount of salmon and salmon meal as its main sources of animal protein, thus earning the brand 4 stars.

Highly recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every review is directly dependent upon the quality of the test results from any specific batch of food a company chooses to publish.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

10/29/2013 Original review
04/03/2014 Last Update

  1. Association of American Feed Control Officials
  2. Per Pure Balance Rep via DFA comment, 10/25/2013
  • Debbie

    Started my two dogs on Pure Balance Grain Free Salmon and Pea Recipe, as Walmart was out of any other flavor. Both loved it at first then my Bluetick Coonhound refused to eat it. However still used it for my Border Collie mix. Not only did she love it, I can use it for treats and she finally gained some weight :) In my area Walmart sold this for $32.88 for 24lbs and has higher calories than the Chicken & Brown Rice.

  • Susan

    He could be allergic to the protein in the Bison, well that’s what vet from Hills told me when I said my dog starts to scratch & have diarrhea when he eats potatoes, I thought it was the starch in the potatoes, he said it would be the protein in the potatoes, maybe he’s right, I don’t know, I just stop feeding the potatoes… he said all living things have proteins…..

  • http://peggygurney.com/ Peggy Gurney

    My dogs like the Salmon/Pea much better than the Bison formula.

  • http://peggygurney.com/ Peggy Gurney

    I mix the Bison with a bit of warm water. Makes it easier for small dogs to eat.

  • http://peggygurney.com/ Peggy Gurney

    You find Pure Balance to be expensive? True it is a bit higher than say Purina dog chow or Pedigree, but it’s also better for them. As it’s sold only at Walmart, watch their sales papers for roll backs. Or do as I do and order from their website. Sometimes the price is a little less online.

  • http://peggygurney.com/ Peggy Gurney

    My dogs are the same way, but with the Salmon & Pea formula. They also like the lamb pate’ in the tub.

  • http://peggygurney.com/ Peggy Gurney

    I contacted Ainsworth. They told me that PB is a private label,
    manufactured by them for Walmart, therefor they do not list it on their

  • http://peggygurney.com/ Peggy Gurney

    I contacted them about this, and they told me that PB is a private label manufactured by them for Walmart, therefor they do not list it on their website.

  • http://peggygurney.com/ Peggy Gurney

    My dogs LOVE the Salmon & Pea, especially when the kibble is mixed with a bit of warm water. They’re iffy with the Bison recipe.

  • http://peggygurney.com/ Peggy Gurney

    My dogs also have an allergy to grains, and love this Salmon & Pea recipe. However one of my dogs vomits when fed the Bison recipe. So we’re staying with the Salmon & Peas for now.

  • http://peggygurney.com/ Peggy Gurney

    The Bison is also grain free.

  • Teresa Gipson

    My dog has an allergy to grains. He is ok with the Salmon.. although he doesn’t care for the taste. But when we fed him the Bison, which he loves, he doesn’t stop itching. I have been trying to find out what the different ingredients are between the 2.

  • India

    Thank you so much!

  • Debbie

    356 kcal/cup

  • Debbie

    The PetsMart near me has Authority for $23.99 for 15lbs but got Pure Balance Salmon and Pea for $33/ 24lbs OR the Chicken & Rice $32/ 30lbs…so seems WalMart wins here in WA state.

  • Debbie

    356 kcal/cup

  • India

    How many calories does the salmon and pea have??

  • Lisa

    Thanks Sandy

  • http://www.dfwpugs.com/ sandy

    Both the recipes listed in this review are grain free.

  • Marian Murdoch

    Our dog did the same with the salmon and pea. Fine at first, then stopped eating it altogether.

  • Bobby dog
  • Jenn66

    Make sure you make extra copies of the 4$ Rachel ray coupons because you can only print twice from the same computer ;) luckily the library helps with having more computers… Oh and this is is my first bag of the Pure Balance. We have a new Bugg puppy (half Boston half pug) and a rescue female breeder Boston we got a few months ago and is 5. We have been giving them pedigree while researching better dog foods so this is the 1st one we are trying and will be gradually mixing this in which their existing food. With our previous Boston which we lost over the summer, he was fed Blue Buffalo but was way too eexpensive!

  • Bobby dog

    You would have to contact Wal-Mart customer service or Ainsworth for an answer.

  • Laurie


  • Teri

    My Jack Russell was having MAJOR skin irritaions so after several rounds of sterioids i deciede to try grain free, It was GREAT, dog likes the salmon and bison, hubby picked up the lamb and rice formula by mistake and dog ate it for the first 3 days , now refuses it al all, even with toppers. so will be going to store today for more bison one. Can i buy bigger bag and freeze it?