ProSeries Dog Food (Dry)

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Rating: ★★★½☆

ProSeries Dog Food gets the Advisor’s mid-tier rating of 3.5 stars.

The ProSeries product line includes five dry dog foods. Although each formulation appears to be designed for a specific life stage, we found no AAFCO nutritional profile recommendations for these dog foods on the product website. So, it’s impossible for us to report life stage targets for these recipes.

The following is a list of recipes available at the time of this review.

  • ProSeries Puppy
  • ProSeries Senior-Lite
  • ProSeries Performance
  • ProSeries Adult Maintenance
  • ProSeries Holistic Fish and Rice

ProSeries Adult Maintenance was selected to represent the other products in the line for this review.

ProSeries Adult Maintance

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 29% | Fat = 17% | Carbs = 46%

Ingredients: Chicken meal, fish meal (herring & anchovy), ground yellow corn, ground whole wheat, chicken fat preserved with mixed tocopherols (source of vitamin E), brewers rice, dried brewers yeast, kelp meal, dried beet pulp (sugar removed), chicken liver, malted barley flour, salt, calcium carbonate, potassium chloride, calcium propionate, dl-methionine, flaxseed, dried yeast, Yucca schidigera extract, choline chloride, l-lysine hydrochloride, inactivated yeast, zinc sulfate, ferrous sulfate, l-ascorbyl-2-polyphosphate (source of vitamin C activity), vitamin E supplements, biotin, vitamin A supplement, zinc methionine, manganese sulfate, copper sulfate, selenium selenite, manganese methionine, copper lysine, niacin supplement, calcium pantothenate, menadione sodium bisulfite complex (source of vitamin K activity), thiamine mononitrate, vitamin B12 supplement, chondroitin sulfate, glucosamine hydrochloride, riboflavin, calcium iodate, pyridoxine hydrochloride, cobalt sulfate, vitamin D3 supplement, folic acid

Fiber (estimated dry matter content) = 3.9%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
MethodProteinFatCarbs
Guaranteed Analysis26%15%NA
Dry Matter Basis29%17%46%
Calorie Weighted Basis25%35%40%

The first ingredient in this dog food is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The second ingredient is fish meal, another protein-rich meat concentrate from herring and anchovy.

We are pleased to note that, unlike many fish meals, this particular item appears1 to be ethoxyquin-free.

The third ingredient is corn. Corn is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.

The fourth ingredient is wheat. Wheat is another cereal grain and subject to the same issues as corn (previously discussed).

The fifth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

The sixth ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

The seventh ingredient is brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, yeast can still be considered a nutritious additive.

What’s more noteworthy here is that brewers yeast contains about 48% protein, a factor that must be considered when judging the actual meat content of this dog food.

The eighth ingredient is kelp meal, a dehydrated form of seaweed also known as alginate. Kelp is most likely used here as a thickening or gelling agent.

The ninth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With three notable exceptions

First, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing to help with digestion.

Next, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this dog food also contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.

ProSeries Dog Food
The Bottom Line

Judging by its ingredients alone, ProSeries looks like an average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 29%, a fat level of 17% and estimated carbohydrates of about 46%.

As a group, the brand features an average protein content of 28% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 50% for the overall product line.

And a fat-to-protein ratio of about 60%.

Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the yeast products, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

ProSeries is a grain-based kibble using a moderate amount of chicken or lamb meals as its main sources of animal protein, thus earning the brand 3.5 stars.

Recommended.

Please note some products may have been given higher or lower ratings based upon our estimate of their total meat content.

Special Alert

Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.

To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.

Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

02/07/2011 Original review
11/16/2012 Last Update

  • Vanessa Ward

    My year old boxer is on proseries, and has a sensitive tummy. This is the only food he can have. We are grtting another boxer and I plan on switching her to proseries as well.

  • http://www.facebook.com/real.sirois.3 Real Sirois

    Good dog food i changed once higher recommended
    Dog did not eat a nb company i will not change
    Medium priced had it many years as customer

  • Pattyvaughn

    Omega 6 is a necessary part of our diet, dogs too. It just needs to be in the correct ratio to the other omegas. Because of how our food animals are fed, grain, grain, and more grai, we tend to get too much omega 6 in our diet. So for that reason, they don’t recommend adding more to a humans diet. Dogs have to eat what we give them, so we have to supply their omega 6 requirement too.

  • http://www.facebook.com/profile.php?id=624768947 Nova Hammer

    I see Omeaga 6 now as Contraindicated for people and it is in ProSeries – thoughts please.

  • http://www.facebook.com/profile.php?id=1140685339 Betsy Greer

    I’d take a look at the company’s website:  http://proseriespet.ca/ (Wow!  Is that the cutest dog ever on their home page!).  If you don’t find it here, email them and ask or call their customer service phone number if they have one.  

    While that pup on their home page is amazing, this food does not look too good.  Any particular reason why you chose it?  

  • John

    Looking at purchasing proseries for my 2 golden puppies, but there is no listing of calcium % on the bag or the web site. Wondering what the % is?

  • Disappointed Business Owner

    Hi Jim,
    I currently own a pet supply store in the Maritimes (where it is produced) and am unable to sell your product due to your supplier deciding to go with chains/franchise stores over independent stores.
    If you buy your products local, maybe you should convince your supplier to support local.
    When I was living in Fredericton, I promoted your products heavily, which I’m starting to regret considering the way I have been treated since I opened my own store. And I’m not the only store that this has happened to. I can name 3 other stores off hand.
    If you want to arrange a meeting at some point to discuss this matter further, I would be glad to meet with you.

  • Jim Middleton

    Thanks Al,

    Sorry for the late reply.

     We do strive to put optimal nutrition 1st… and it was the design in our formula creation. We do understand the ongoing humanization in the pet food industry and we will be addressing that in the near future as well.

    I’m so glad to hear that your dogs are doing well on the food. We’re all pet owners too and that’s our goal at the end of the day… that dogs do well on the food.

  • Jim Middleton

    Thanks Joo!

  • Jim Middleton

    Hello Joo… I haven’t been on the site in a little bit but thanks for your question.

    ProSeries is a Premium line while Red Oak is an Economy line (we also make an Athlete Line called Inukshuk). All foods are made in the 1st SQF (Safe Quality Food) 2000 facility in the world (human food grade), are vacuum fat infused and have the vitamin and nutrient content needed for a dog… but I have to give the clear edge to ProSeries much like I’d have to give the edge to a Luxury sedan over a compact car. The compact car will get you around… but it’s not a luxury sedan.

    ProSeries is meat 1st with over 50% meat (in named meal form), balanced carbs and fat. We appreciate 3rd party input and we have some new stuff cooking you’ll hear about in the near future. Feel free to come visit our website or facebook pages to learn more.

    Thanks again for your interest.

  • Weiweeboon

    Jim Middleton, I’m Joo from Malaysia, may I know what is the different Proseries and Red oak product? which product is better?

  • Alan

    Good product!

  • al

    i have 3 dog
    8 year cocker
    2 year husky
    7 month great dane
    This is the better food i have never buy, my puppy great dane vomit with royal canin but with proseries he have full energy and no problem of digestion. my cocker seem in better health than with any other food and my husky like it

  • Jim Middleton

    Just a note. I’m an account Manager here Corey Nutrition and we make the ProSeries Petfood line.

  • Jim Middleton

    Just a note on the ethoxyquin concern. All fish product that goes into the ProSeries Pet food line is preserved with “Naturox” NOT ethoxyquin.