Pronature Holistic (Dry)


Rating: ★★★★☆

Pronature Holistic Dog Food receives the Advisor’s second-highest tier rating of 4 stars.

The Pronature Holistic product line includes five dry dog foods. Although each appears to be designed for a specific life stage, we were unable to find AAFCO nutritional profile recommendations for these dog foods on the product’s web page.

The following is a list of recipes available at the time of this review.

  • Pronature Holistic Adult Turkey and Cranberries
  • Pronature Holistic Adult Grain Free Duck a l’Orange (4.5 stars)
  • Pronature Holistic Puppy Chicken and Sweet Potato (4.5 stars)
  • Pronature Holistic Senior Oceanic Whitefish and Wild Rice (2 stars)
  • Pronature Holistic Adult Atlantic Salmon and Brown Rice (3.5 stars)

Pronature Holistic Adult Turkey and Cranberries was selected to represent the other products in the line for this review.

Pronature Holistic Adult All Breeds Indoor/Outdoor Turkey & Cranberries

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 27% | Fat = 16% | Carbs = 50%

Ingredients: Turkey, chicken meal, brown rice, dried potato products, pearled barley, oat groats, dried cranberries, rice, chicken fat naturally preserved with mixed tocopherols, herring meal, peas, dried egg product, natural chicken flavor, dried apple pomace, dried tomato pomace, whole flaxseed, calcium carbonate, lecithin, potassium chloride, salt, choline chloride, yeast extract, ferrous sulfate, taurine, dried chicory root (a source of inulin), ascorbic acid (vitamin C), zinc oxide, alpha tocopherol acetate (a source of vitamin E), Yucca schidigera extract, crab and shrimp meal, New Zealand green mussels, sea cucumber, manganous oxide, nicotinic acid, D calcium pantothenate, sodium selenite, vitamin A supplement, cholecalciferol (a source of vitamin D3), thiamine mononitrate, biotin, organic dried blueberries, organic dried pineapple, organic ginger, organic quinoa, organic anise seed, organic dried seaweed meal, organic dehydrated alfalfa meal, organic green tea extract, organic dried rosemary, organic dried parsley, organic dried spearmint, organic turmeric, organic dried thyme, organic cinnamon, organic dried spinach, organic dried broccoli, organic dried cauliflower, zinc proteinate, riboflavin, pyridoxine hydrochloride, vitamin B12 supplement, manganese proteinate, calcium iodate, cobalt carbonate, copper proteinate, folic acid

Fiber (estimated dry matter content) = 5%

Red items when present indicate controversial ingredients

Estimated Nutrient Content
Guaranteed Analysis24%14%NA
Dry Matter Basis27%16%50%
Calorie Weighted Basis23%33%44%

The first ingredient in this dog food is turkey. Although it is a quality item, raw turkey contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The third ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The fourth ingredient is potato product, a dried residue of the potato processing industry primarily consisting of potato pieces, peelings and culls.

With the exception of perhaps its caloric content and a small amount of protein, potato product is of only modest nutritional value to a dog.1

The fifth ingredient is barley. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.

The sixth ingredient is oat groats, a whole grain, minimally processed form of oats. With the exception of their caloric content and the fact they’re also gluten free, oat groats can be considered average in nutritional value.

After the cranberries, we find rice. Is this whole grain rice, brown rice or white rice? Since the word “rice” doesn’t tell us much, it’s impossible to judge the quality of this item.

The ninth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With four notable exceptions

First, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.

Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.

Next, this recipe includes apple and tomato pomace, by-products remaining after processing apples and tomatoes into juice, and other popular human foods (like soup and ketchup).

Many praise pomaces for their high fiber and nutrient content, while others scorn them as inexpensive pet food fillers.

Just the same, there’s probably not enough apple or tomato pomace here to make much of a difference.

In addition, flaxseed is one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

And lastly, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Pronature Holistic Dog Food
The Bottom Line

Judging by its ingredients alone, Pronature Holistic looks like an above average dry dog food.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 27%, a fat level of 16% and estimated carbohydrates of about 50%.

As a group, the brand features an average protein content of 27% and a mean fat level of 16%. Together, these figures suggest a carbohydrate content of 49% for the overall product line.

And a fat-to-protein ratio of about 60%.

Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.

Even when you consider the protein-boosting effects of the peas and flaxseed, this looks like the profile of a kibble containing a moderate amount of meat.

Bottom line?

Pronature Holistic Dog Food is a plant-based kibble using a moderate amount of poultry, fish and chicken meal as its main sources of animal protein, thus earning the brand 4 stars.

Highly recommended.

Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.

A Final Word

The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.

The Dog Food Advisor does not test dog food products.

We rely almost entirely on the integrity of the information posted by each company on its website. As such, the accuracy of every review is directly dependent upon the quality of the test results from any specific batch of food a company chooses to publish.

Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.

Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.

However, due to the biological uniqueness of every animal, none of our ratings are intended to suggest feeding a particular product will result in a specific dietary response or health benefit for your pet.

For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.

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Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.

Notes and Updates

03/20/2012 Original review
04/01/2012 Review updated
10/01/2013 Review updated
10/01/2013 Last Update

  • Natalie Yu

    my puppy doesnt even touch this when he is hungry. i tried to see how it tastes and.. it was bland. i don’t know if its just the pack i got that’s no good but anyway – its the puppy chicken and sweet potato formula.

  • lstuart

    my dogs liked it, however they like everything. I did notice extreme shedding all summer which stopped when I switched to a different brand food. Also the company was not very helpful when I inquired about the frequent buyer program.  I had to email and call several times for any answers.

  • Qqq

    how about buy some fruit in apple store. ^^

  • Jstrom

    USAMDTK9 Unit Chris Corpora likes what he learned.  His Drug Dogs are the most important next to Family and Friends.

    After spending over two hours with the Doctor he is convienced that this is the correct answer to Tina his main K9 Health and Growth.

    Thank you from USAMDTK9


  • Dog Food Ninja

    Where do these guys get off using the name “Pronature”?  Where in nature do you find dogs eating rice and “dried potato product”? (which, by the way, is a byproduct, as the review mentions, of potato production… doesn’t that merit a red-flag?)  If they were “pro-nature” they would be selling raw frozen food.  Or at least a high protein grain-free kibble.    

  • healthy pet food

    Know the health status of your pet in order to know what kind of pet food that you’ll gonna give to them. You can either buy commercial food or make your own homemade pet food.