Precise Holistic Complete Dog Food receives the Advisor’s second-highest tier rating of 4 stars.
The Precise Holistic Complete product line includes seven dry dog foods, four claimed to meet AAFCO nutrient profiles for all life stages, one for adult maintenance and two for growth (Puppy).
The following is a list of recipes available at the time of this review.
- Precise Holistic Complete Senior
- Precise Holistic Complete Wild at Heart River Line
- Precise Holistic Complete Wild at Heart Flight Line
- Precise Holistic Complete Large and Giant Breed Adult
- Precise Holistic Complete Large and Giant Breed Puppy (3.5 stars)
- Precise Holistic Complete Small and Medium Breed Puppy (5 stars)
- Precise Holistic Complete Small and Medium Breed Adult (4.5 stars)
Precise Holistic Complete Wild at Heart River Line was selected to represent the other products in the line for this review.
Precise Holistic Complete Wild at Heart River Line
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Salmon meal, ground brown rice, potato, oatmeal, chicken fat (preserved with mixed tocopherols and ascorbyl palmitate), rice bran, citrus fiber, flaxseed, dried egg product, natural flavor, fat product (natural source of omega-3 DHA from algae), lecithin, chicken cartilage (source of glucosamine and chondroitin sulfate), dried kelp, alfalfa, peas, dried apples, dried carrots, dried cranberries, dried blueberries, chamomile, dandelion, peppermint, rosemary, turmeric, menhaden fish oil, Bacillus coagulans gbi-30 6086, chicory root (a source of inulin), potassium chloride, salt, dicalcium phosphate, choline chloride, Yucca schidigera extract, calcium ascorbate (source of vitamin C), zinc amino acid chelate, iron amino acid chelate, biotin, manganese amino acid chelate, cobalt amino acid chelate, calcium carbonate, vitamin E supplement, vitamin A supplement, calcium pantothenate, niacin, pyridoxine hydrochloride (B6), thiamine mononitrate (B1), vitamin B12 supplement, vitamin D3 supplement, riboflavin supplement, dl-methionine, copper amino acid chelate, folic acid, selenium yeast, calcium iodate
Fiber (estimated dry matter content) = 3.9%
Red items when present indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||27%||17%||49%|
|Calorie Weighted Basis||23%||35%||42%|
The first ingredient in this dog food is salmon meal. Because it is considered a meat concentrate, fish meal contains almost 300% more protein than fresh fish itself.
Fish meal is typically obtained from the “clean, dried, ground tissue of undecomposed whole fish and fish cuttings” of commercial fish operations.1
The second ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.
The third ingredient is potato. Potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.
The fourth ingredient is oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and can be (depending upon its level of purity) gluten-free.
The fifth ingredient is chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The sixth ingredient is rice bran, a healthy by-product of milling whole grain rice. The bran is the fiber-rich outer layer of the grain containing starch, protein, fat as well as vitamins and minerals.
The seventh ingredient is citrus fiber. Citrus fiber is a by-product obtained from the waste of citrus juicing operations. This item is most likely included here for the usual benefits of dietary fiber.
The eighth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.
The ninth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.
In any case, eggs are easy to digest and have an exceptionally high biological value.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With four notable exceptions…
First, we find menhaden oil. Menhaden are small ocean fish related to herring. Their oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids, two high quality fats boasting the highest bio-availability to both dogs and humans.
What’s more, in their mid-depth habitat, menhaden are not as likely to be exposed to mercury contamination as is typical with deep water species.
Next, chicory root is rich in inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
In addition, this food also contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
And lastly, this recipe also contains selenium yeast. Unlike the more common inorganic form of selenium (sodium selenite), this natural yeast supplement is considered a safer anti-cancer alternative.
Precise Holistic Complete Dog Food
The Bottom Line
Judging by its ingredients alone, Precise Holistic Complete Dog Food looks like an above average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 29% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.
And a fat-to-protein ratio of about 58%.
Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.
Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.
Precise Holistic Complete Dog Food is a plant-based kibble using a moderate amount of salmon, duck or chicken meals as its main sources of animal protein, thus earning the brand 4 stars.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.
Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.
To learn how we support the cost of operating this website, please visit our public Disclosure and Disclaimer page.
Have an opinion about this dog food? Or maybe the review itself? Please know we welcome your comments.
Notes and Updates
09/17/2010 Original review
07/06/2011 Review updated (2 new products added)
01/13/2012 Review updated (ethoxyquin free)
07/12/2013 Review updated
07/12/2013 Last Update