Rating: 




Precise Holistic Complete dog food receives the Advisor’s above-average rating of 4 stars.
The Precise Holistic Complete product line lists 7 dry dog foods… four claimed to meet AAFCO nutrient profiles for all life stages, two for growth (Puppy) and one for adult maintenance (Senior).
- Precise Holistic Complete Senior
- Precise Holistic Complete Large and Giant Breed Adult
- Precise Holistic Complete Large and Giant Breed Puppy
- Precise Holistic Complete Wild at Heart River Line Salmon
- Precise Holistic Complete Wild at Heart Flight Line Duck & Turkey
- Precise Holistic Complete Small & Medium Breed Adult (5 stars)
- Precise Holistic Complete Small & Medium Breed Puppy (5 stars)
Precise Holistic Complete Wild at Heart River Line Salmon was selected to represent the others in the line for this review.
Precise Holistic Complete Wild at Heart River Line
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Salmon meal, ground brown rice, potato, oatmeal, chicken fat (preserved with mixed tocopherols and ascorbyl palmitate), rice bran, citrus fiber, flaxseed, dried egg product, natural flavor, fat product (natural source of omega-3 DHA from algae), lecithin, chicken cartilage (source of glucosamine and chondroitin sulfate), dried kelp, alfalfa, peas, dried apples, dried carrots, dried cranberries, dried blueberries, chamomile, dandelion, peppermint, rosemary, turmeric, menhaden fish oil, Bacillus coagulans gbi-30 6086, chicory root (a source of inulin), potassium chloride, salt, dicalcium phosphate, choline chloride, Yucca schidigera extract, calcium ascorbate (source of vitamin C), zinc amino acid chelate, iron amino acid chelate, biotin, manganese amino acid chelate, cobalt amino acid chelate, calcium carbonate, vitamin E supplement, vitamin A supplement, calcium pantothenate, niacin, pyridoxine hydrochloride (B6), thiamine mononitrate (B1), vitamin B12 supplement, vitamin D3 supplement, riboflavin supplement, dl-methionine, copper amino acid chelate, folic acid, selenium yeast, calcium iodate
Fiber (estimated dry matter content) = 3.9%
Red items when present indicate controversial ingredients
| Estimated Nutrient Content | |||
|---|---|---|---|
| Method | Protein | Fat | Carbs |
| Guaranteed Analysis | 24% | 15% | NA |
| Dry Matter Basis | 27% | 17% | 49% |
| Calorie Weighted Basis | 23% | 35% | 42% |
The first ingredient in this dog food is salmon meal. Because it is considered a meat concentrate, fish meal contains almost 300% more protein than fresh salmon.
We are pleased to note that, unlike many fish meals, this particular item appears1 to be ethoxyquin-free.
The second item is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest.
The third ingredient is potato. Assuming they’re cooked, potatoes can be considered a gluten-free source of digestible carbohydrates. Yet with the exception of perhaps their caloric content, potatoes are of only modest nutritional value to a dog.
The fourth item includes oatmeal, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, dietary fiber and is also (unlike many other grains) gluten-free.
The fifth ingredient lists chicken fat. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.
Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn’t sound very appetizing, chicken fat is actually a quality ingredient.
The sixth ingredient lists rice bran, a healthy by-product of milling whole grain rice. The bran is the fiber-rich outer layer of the grain containing starch, protein, fat as well as vitamins and minerals.
The seventh ingredient is citrus fiber. Citrus fiber is a by-product obtained from the waste of citrus juicing operations. This item is most likely included here for the usual benefits of dietary fiber.
The eighth ingredient is flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.
The ninth ingredient is dried egg product, a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch.
In any case, eggs are easy to digest and have an exceptionally high biological value.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With three notable exceptions…
First, the manufacturer appears to have added friendly bacteria to the kibble. These special probiotics are used to enhance a dog’s digestive and immune functions.
Next, chicory root is naturally rich in a substance called inulin, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.
Not only is inulin a natural source of soluble dietary fiber, it’s also a prebiotic used to promote the growth of healthy bacteria in a dog’s digestive tract.
And lastly, this food also contains chelated minerals — minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.
Precise Holistic Complete Dog Food
The Bottom Line
Judging by its ingredients alone, Precise Holistic Complete appears to be an above-average dry dog food.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
The dashboard displays a dry matter protein reading of 27%, a fat level of 17% and estimated carbohydrates of about 49%.
Due to their apparent higher meat content, both Small and Medium Breed Puppy and Adult recipes are deserving of an upgrade to our next higher rating.
As a group, the brand features an average protein content of 29% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 47% for the overall product line.
Average protein. Average fat. And average carbohydrates when compared to a typical dry dog food.
Free of any plant-based protein boosters, this looks like the profile of a kibble containing a moderate amount of meat.
Bottom line?
Precise Holistic Complete is a grain-based dry dog food using a moderate amount of poultry or salmon meals as its main sources of animal protein… thus earning the brand 4 stars.
Highly recommended.
Special Alert
Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.
A Final Word
The descriptions and analyses expressed in this and every article on this website represent the views and opinions of the author.
Although it's our goal to ensure all the information on this website is correct, we cannot guarantee its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.
Each review is offered in good faith and has been designed to help you make a more informed decision when buying dog food.
However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.
For a better understanding of how we analyze each product, please read our article, "The Problem with Dog Food Reviews".
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, consult a qualified veterinary professional for help.
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Notes and Updates
09/17/2010 Original review
07/06/2011 Review updated (2 new products added)
01/13/2012 Review updated (ethoxyquin free)
01/13/2012 Last Update
- Texas Farm Products Customer Service, email dated 1/13/2012 ↩

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