Simply Right Dog Food (formerly Member’s Mark Dog Food) earns the Advisor’s lowest-tier rating of 1 star.
The Simply Right product line includes three dry dog foods.
However, since we’re unable to locate AAFCO nutritional adequacy statements for these dog foods on the product’s web page, it’s impossible for us to report specific life stage recommendations for these recipes.
The following is a list of recipes available at the time of this review.
- Simply Right High Performance
- Simply Right Complete Nutrition
- Simply Right Crunchy Bites and Savory Bones
Simply Right Complete Nutrition was selected to represent the products in the line for this review.
Simply Right Complete Nutrition
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Ground yellow corn, poultry by-product meal, soybean meal, meat and bone meal, animal fat (preserved with BHA and citric acid), corn gluten meal, natural flavor, calcium carbonate, monocalcium phosphate, salt, potassium chloride, choline chloride, color added (titanium dioxide, yellow #6, yellow #5), zinc sulfate, vitamin E supplement, ferrous sulfate, zinc oxide, niacin, copper sulfate, vitamin A supplement, biotin, manganous oxide, d-calcium pantothenate, vitamin B12 supplement, thiamine mononitrate, pyridoxine hydrochloride, menadione sodium bisulfite complex (source of vitamin K activity), riboflavin supplement, sodium selenite, calcium iodate, folic acid, vitamin D3 supplement, cobalt carbonate
Fiber (estimated dry matter content) = 5.1%
Red items when present indicate controversial ingredients
|Estimated Nutrient Content|
|Dry Matter Basis||24%||11%||57%|
|Calorie Weighted Basis||22%||26%||52%|
The first item in this dog food is corn. Corn is an inexpensive and controversial cereal grain. And aside from its energy content, this grain is of only modest nutritional value to a dog.
For this reason, we do not consider corn a preferred component in any dog food.
The second ingredient is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.
In a nutshell, poultry by-products are those unsavory and inedible leftovers deemed “unfit for human consumption”.
In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).
We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).
On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.
The third ingredient is soybean meal, a by-product of soybean oil production more commonly found in farm animal feeds.
Although soybean meal contains 48% protein, this ingredient would be expected to have a lower biological value than meat.
And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
The fourth ingredient is meat and bone meal, a dry “rendered product from mammal tissues, including bone, exclusive of any added blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents”.1
Meat and bone meal can have a lower digestibility than most other meat meals.
Scientists believe this decreased absorption may be due to the ingredient’s higher ash and lower essential amino acid content.2
What’s worse, this particular item is anonymous. Since there’s no mention of a specific animal, this ingredient could come from almost anywhere: spoiled supermarket meat, roadkill, dead, diseased or dying livestock — even euthanized farm animals.
Even though meat and bone meals are still considered protein-rich meat concentrates, we do not consider a generic ingredient like this a quality item.
The fifth ingredient is animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.
Since there’s no mention of a specific animal, this item could come from almost anywhere: roadkill, spoiled supermarket meat, dead, diseased or dying cattle — even euthanized animals.
For this reason, we do not consider generic animal fat a quality ingredient.
What’s worse, this fat is preserved with BHA, a suspected cancer-causing agent.
The sixth ingredient is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.
Compared to meat, glutens are inferior grain-based proteins lower in some of the essential amino acids dogs need for life.
This inexpensive plant-based ingredient can significantly boost the total protein reported on the label — a factor that must be considered when judging the actual meat content of this dog food.
After the natural flavor, we find calcium carbonate, likely used here as a dietary mineral supplement.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With three notable exceptions…
First, we’re always disappointed to find artificial coloring in any pet food. That’s because coloring is used to make the product more appealing to humans — not your dog. After all, do you really think your dog cares what color his kibble is?
Next, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.
And lastly, this food also contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.
Since vitamin K isn’t required by AAFCO in either of its dog food nutrient profiles, we question the use of this substance in any canine formulation.
Simply Right Dog Food
The Bottom Line
Judging by its ingredients alone, Simply Right dog food looks like a below average dry product.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
As a group, the brand features an average protein content of 26% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 53% for the overall product line.
And a fat-to-protein ratio of about 51%.
Near-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
When you consider the protein-boosting effects of the soy and corn gluten meals, this looks like the profile of a kibble containing only a modest amount of meat.
Simply Right dog food is a plant-based kibble using a modest amount of poultry by-product and meat and bone meals as its main sources of animal protein, thus earning the brand 1 star.
Please note certain recipes are sometimes given a higher or lower rating based upon our estimate of their total meat content.
Rice ingredients can sometimes contain arsenic. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to limit the total amount of rice fed in a dog's daily diet.
A Final Word
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Notes and Updates
11/12/2010 Original review
11/17/2011 Review updated, name change from Member’s Mark
05/19/2013 Review updated
05/19/2013 Last Update