Rating: 
Simply Right Dog Food (formerly Member’s Mark Dog Food) gets the Advisor’s lowest rating of 1 star.
The Simply Right Dog Food product line includes 3 kibbles.
- Simply Right High Performance
- Simply Right Complete Nutrition
- Simply Right Crunchy Bites and Savory Bones
Since we could not locate AAFCO nutritional adequacy statements for these products on the Simply Right website, we’re unable to report life stage recommendations.
Simply Right Complete Nutrition was selected to represent the others in the line for this review.
Simply Right Complete Nutrition
Dry Dog Food
Estimated Dry Matter Nutrient Content
Ingredients: Ground yellow corn, poultry by-product meal, soybean meal, meat and bone meal, animal fat (preserved with bha and citric acid), corn gluten meal, natural flavor, calcium carbonate, monocalcium phosphate, salt, potassium chloride, choline chloride, color added (titanium dioxide, yellow #6, yellow #5) zinc sulfate, vitamin E supplement, ferrous sulfate, zinc oxide, niacin, copper sulfate, vitamin A supplement, biotin, manganous oxide, d-calcium pantothenate, vitamin B12 supplement, thiamine mononitrate, pyridoxine hydrochloride, menadione sodium bisulfite complex (source of vitamin K activity), riboflavin supplement, sodium selenite, calcium iodate, folic acid, vitamin D3 supplement, cobalt carbonate
Fiber (estimated dry matter content) = 5.1%
Red items when present indicate controversial ingredients
| Estimated Nutrient Content | |||
|---|---|---|---|
| Method | Protein | Fat | Carbs |
| Guaranteed Analysis | 21% | 10% | NA |
| Dry Matter Basis | 24% | 11% | 57% |
| Calorie Weighted Basis | 22% | 26% | 52% |
The first ingredient in this dog food is corn. Corn is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.
For this reason, we do not consider corn a preferred component in any dog food.
The second item is poultry by-product meal, a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.
In a nutshell, poultry by-products are those unsavory and inedible leftovers deemed “unfit for human consumption”.
In addition to organs (the nourishing part), this stuff can contain almost anything — feet, beaks, undeveloped eggs — anything except quality skeletal muscle (real meat).
We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).
On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.
The third ingredient is soybean meal. Soybean meal is actually a useful by-product. It’s what remains of soybeans after all the oil has been removed.
Soybean meal contains 48% protein. However, compared to meat, this item is considered an inferior plant-based protein providing a lower biological value.
The fourth ingredient is meat and bone meal, a dry “rendered product from mammal tissues, including bone, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents”.1
Meat and bone meal can have a lower digestibility than most other meat meals.
Scientists believe this decreased absorption may be due to the ingredient’s higher ash and lower essential amino acid content.2
What’s worse, this particular item is anonymous. It doesn’t even specify the source animal.
Even though meat and bone meals are still considered protein-rich meat concentrates, we do not consider a generic ingredient like this a quality item.
The fifth ingredient is animal fat. Animal fat is a generic by-product of rendering, the same high-temperature process used to make meat meals.
Since there’s no mention of a specific animal, this item could come from almost anywhere: restaurant grease, slaughterhouse waste, diseased cattle — even euthanized pets.
We do not consider generic animal fat a quality ingredient.
What’s worse, this fat is preserved with BHA, a suspected cancer-causing agent.
We do not consider generic animal fat (especially when preserved in this way) a quality ingredient.
The sixth item is corn gluten meal. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.
Compared to meat, glutens are inferior grain-based proteins lower in many of the essential amino acids dogs need for life.
This inexpensive plant-based ingredient can significantly boost the total protein content reported in this dog food.
From here, the list goes on to include a number of other items.
But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.
With four notable exceptions…
First, we’re always disappointed to find artificial coloring in any dog food.
Coloring is used to make the product more appealing to you… not your dog. After all, do you really think your dog cares what color his food is?
Next, we find no mention of probiotics, friendly bacteria applied to the surface of the kibble after processing.
Thirdly, the minerals listed here do not appear to be chelated. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.
And lastly, this Simply Right product also contains menadione, a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.
Simply Right Dog Food
The Bottom Line
Judging by its ingredients alone, Simply Right Dog Food appears to be a below-average kibble.
But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.
The dashboard displays a dry matter protein reading of 24%, a fat level of 11% and estimated carbohydrates of about 57%.
As a group, the brand features an average protein content of 26% and a mean fat level of 13%. Together, these figures suggest a carbohydrate content of 53% for the overall product line.
Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.
In addition, when you consider the plant-based protein-boosting effect of the corn gluten and soy meals, this looks like the profile of a kibble containing only modest amount of meat.
And it’s difficult to ignore the notable abundance of so many Red Flag items.
Bottom line?
Simply Right Dog Food is a plant-based kibble using a modest amount of chicken by-product or meat and bone meals as its main sources of animal protein, thus earning the brand 1 star.
Not recommended.
Those looking for a slightly better kibble from the same company may wish to visit our review of Exceed Dog Food.
A Final Word
This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.
For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews”
Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.
Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.
Notes and Updates
11/12/2010 Original review
11/17/2011 Review updated, name change from Member’s Mark
11/17/2011 Last Update
The Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.
Pingback: best dog and cat food you can buy at Sam's Club? - Dogs - City-Data Forum