Loyall Dog Food (Dry)

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Rating: ★★½☆☆

Loyall Dog Food receives the Advisor’s slightly below-average rating of 2.5 stars.

The Loyall Dog Food product line lists eight kibbles… six designed to meet AAFCO nutrient profiles for adult maintenance and two for growth (Puppy formulas).

  • Loyall Puppy Formula 25/10
  • Loyall Puppy Formula 31/20
  • Loyall Lite Formula 16/7 (1 star)
  • Loyall Active Adult Formula 26/19
  • Loyall Professional Formula 31/20
  • Loyall High Performance Formula 24/20
  • Loyall Adult Maintenance Formula 21/14
  • Loyall Lamb Meal and Rice Formula 23/14

Loyall High Performance Formula 24/20 dog food was selected to represent the others in the line for this review.

Loyall High Performance

Dry Dog Food

Estimated Dry Matter Nutrient Content

Protein = 26% | Fat = 22% | Carbs = 44%

Ingredients: Poultry by-product meal, ground whole corn, brewers rice, poultry fat (preserved with mixed tocopherols), ground whole wheat, dried plain beet pulp, natural chicken flavor, whole flaxseed, dried egg product, extracted hydrolyzed citric acid fermentation presscake dehydrated, bentonite, potassium chloride, calcium carbonate, menhaden fish meal, salt, sodium hexametaphosphate, propionic acid (for freshness), vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin supplement, d-calcium pantothenate, riboflavin supplement, pyridoxine hydrochloride, thiamine mononitrate, folic acid, menadione sodium bisulfite complex (source of vitamin K activity), biotin, vitamin B12 supplement), minerals (zinc sulfate, ferrous sulfate, zinc amino acid complex, iron amino acid complex, copper sulfate, manganese sulfate, manganese amino acid complex, ethylenediamine dihydriodide, sodium selenite), brewers dried yeast, Yucca schidigera extract, mixed tocopherols, citric acid, rosemary extract

Fiber (estimated dry matter content) = 3.3%

Red items when present indicate controversial ingredients

The first ingredient in this dog food is poultry by-product meal… a dry rendered product of slaughterhouse waste. It’s made from what’s left of slaughtered poultry after all the prime cuts have been removed.

In a nutshell, poultry by-products are those unsavory and inedible leftovers deemed “unfit for human consumption”. However, Loyall claims this particular meal is made from by-products that do not contain beaks or feet.

We consider poultry by-products slightly lower in quality than a single-species ingredient (like chicken by-products).

On the brighter side, by-product meals are meat concentrates and contain nearly 300% more protein than fresh poultry.

The second item is corn. Corn is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.

For this reason, we do not consider corn a preferred component in any dog food.
The third ingredient is brewers rice. Brewers rice represents the small grain fragments left over after milling whole rice.

This is an inexpensive cereal grain by-product and not considered a quality ingredient.

The fourth item is poultry fat. Poultry fat is obtained from rendering… a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Poultry fat is high in linoleic acid… an omega-6 fatty acid essential for life. However, we consider poultry fat lower in quality than a single-species item (like chicken fat).

The fifth ingredient is wheat. Wheat is another problematic grain and subject to the same issues as corn (previously discussed).

The sixth item is beet pulp. Beet pulp is a controversial ingredient… a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

After the natural flavors, we find flaxseed… one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

The ninth ingredient is dried egg product… a dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries… from eggs that have failed to hatch.

In any case, eggs are easy to digest and have an exceptionally high biological value.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With five notable exceptions

First, we note the inclusion of menhaden fish meal… another high protein meat concentrate. Menhaden are small ocean fish related to herring. They are rich in protein and omega-3 fatty acids.

Unfortunately, the controversial chemical ethoxyquin is frequently used as a preservative in fish meals.

But because it’s usually added to the raw fish before processing, the chemical does not have to be reported to consumers.

We find no public assurances from the company this product is ethoxyquin-free.

Without knowing more, and based upon this fish meal’s location on the list of ingredients, we would expect to find only a trace of ethoxyquin in this product.

Next, we note brewers dried yeast. Brewers yeast can be a controversial item. Although it’s a by-product of the beer making process, this ingredient contains about 45% protein… and is rich in other healthy nutrients.

Fans believe yeast repels fleas and supports the immune system.

Critics argue yeast ingredients can be linked to allergies. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.

What’s more, a vocal minority insist yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is something we’ve not been able to scientifically verify.

In any case, unless your dog is specifically allergic to it, we feel yeast should be considered a nutritious addition.

Thirdly, we find no mention of probiotics… friendly bacteria applied to the surface of the kibble after processing.

Fourthly, this food does contain chelated mineralsminerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

And lastly, this Loyall dog food product also contains menadione… a controversial form of vitamin K linked to liver toxicity, allergies and the abnormal break-down of red blood cells.

Loyall Dog Food… the Bottom Line

Judging by its ingredients alone, Loyall Dog Food looks to be a below-average kibble.

But ingredient quality by itself cannot tell the whole story. We still need to estimate the product’s meat content before determining a final rating.

The dashboard displays a dry matter protein reading of 26%, a fat level of 22% and estimated carbohydrates of about 44%.

Due to the apparent limited meat content of the Lite Formula, we have elected to downgrade this particular product to a lower category.

Excluding the lower rated Lite recipe, the brand features an average protein content of 28% and a mean fat level of 18%.

Together, these figures suggest a carbohydrate content of 46% for the overall product line.

Average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the plant-based protein-boosting effect of the corn gluten meal in many of the recipes, this looks like the profile of a kibble containing only a moderate amount of meat.

Bottom line?

Loyall Dog Food is a grain-based kibble using a moderate amount of poultry by-product meal as its main source of animal protein… thus earning the brand 2.5 stars.

Not recommended.

A Final Word

This review is designed to help you make a more informed decision when buying dog food. However, our rating system is not intended to suggest feeding a particular product will result in specific health benefits for your pet.

For a better understanding of how we analyzed this product, please be sure to read our article, “The Problem with Dog Food Reviews

Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt consult a veterinarian for help.

Have an opinion about this dog food… or maybe the review itself? Please know… we welcome your comments.

Notes and Updates

04/20/2010 Original review
11/20/2010 Review updated
04/10/2011 Upgraded to 2.5 stars (due to half star capability)

Dog Food Advisor IconThe Dog Food Advisor publishes independent reviews to help pet owners make better choices when shopping for dog food.


  • Bob K

    guest -  You must have a huge Lab that gets lots of exercise or you overfed your dog Proplan for 3 years, then you overfed him TOTW now you feed him Lloyal which he does not like as much but you are saving money, his coat looks great and has less gas.  Which specific formulas were you feeding your Lab?  How did he do on ProPlan?  Why did you transition him off ProPlan?    

  • guest

    For the first three years I fed my lab purina pro plan He was up to 5c per day (split between two feedings) as an adult.  I then tried taste of the wild at twice the price and he was eating his 5 cups and asking for seconds.   I have sinced changed to the Lloyal brand, feeding 2 cups per day,  and eventhough it was only givin a 2.5 star ratingon this site I’m having much better results.  He has been on it now for 3 years and is coat and gas problem have seemed to be resolved. 

  • Pingback: Stay away from this food!

  • Pups

    I have a dozen dogs on 3 Loyall formulas and I just love them. I have used them all over the years and this food gives the best results. Best coats, best endurance, least poop, white teeth, clean ears and extremely palatable.  A site like this can be very misleading because none of the reviews are actual tests, rather just a reading of the label.  This food is great!!!  Ruth, this food is very digestible and that is why your dogs have small, odorless poop. Poop odor is large undigested protein.

  • David Brown

    I recently tried Loyall and all 3 of my dogs got bad diarrhea after 1 day on this food. I blended it at about 25-30% of Loyall with the reminder their regular food for 2 meals. But when all three got BAD diarrhea I pulled it. After exploring Dogfoodadvisor.com I can see why they had issues. I don’t think I want to feed my boys slaughter house waste and corn anymore. Several years ago they were on Chicken Soup for the Dog Lover’s Soul and they did just wonderful on that, but when we moved we couldn’t find it. I found it in a local store and will be buying that from now on. I would recommend to all to steer clear of Loyall.

  • Ruth

    My Great Pyrenees love Loyall! It has been the only food I have found that keeps their stools firm. Top of the line $65 a bag dog foods are what they grew up on but they were always gassy. I was so happy when someone recommended this food to me. They have shiny coats and white teeth. They poop less and there is very little odor. I always thought that was the sign of a good dog food. Please dig deeper into this product. I would like to know why it helps with firmer stools.

    Thank you

  • Becky

    I would also like to say that I find Kirkland Brand dog food, ( Costco product), a highly economical and above average feed. The problem with feeding it, is they unvariably keep dog food at the back of the warehouse and there is no way I can go into costco for just dog food, and come out with just dog food. A trip to the store for a $25 bag of dog food inevitably ends up costing me $100 in other stuff I didn’t realize I couldn’t live without. :)

  • Becky

    I have been a long time fan of Diamond Brand dog food as I felt it to be an above average food for an economical price. Recently though, they took a huge jump in price so I began to look for something else. I decided to give Loyall a try for my six month old pup. I have been very pleased with the result. I thought this pup was just going to be a gassy dog but after a few weeks on the Loyall the flatulance has diminished a great deal, his stools are firmer and smaller and he eats it with great relish, moistened or dry. I have to admit when I decided to check on line for comparisons I was a bit deflated by the low scores but am happy to see the positive feedback from users. That to me is worth more than anything else.

  • ss

    Some of the finest hunting dogs in the country eat this food. For $35 for 50lbs it is a great deal. The “red flags” you mentioned are not really “red flags” because there is not one shred of evidence that the ingredient does any harm. It is true that if a dog has a real sensitivity or allergy to wheat then maybe it is not a good choice, but that dog is 1 in a 1000.

    This is great choice if you have many mouths to feed.

    My local store says it has much higher repeat buying by all types of pet owners than Orijen.

  • Mike P

    9 red flag items in this food and the great results ?? pretty amazing considering they used to eat a 5 star food before .

  • marsha gibson-luttrell

    i am getting twice the results at half the price

  • marsha gibson-luttrell

    i fed them taste of the wild

  • marsha gibson-luttrell

    i forgot to add that, my cats also prefer the loyall dog food over their cat food. They sneak into the dogs bowls and eat with them and now the cats gleam too!

  • Bob K

    marsha – What did you previously feed your dogs before Loyall? If they were eating a 1 star food then Loyall would be a nutritional step up for your loved ones. Now that you are aware of this website how about moving to a 4 or 5 star food.

  • marsha gibson-luttrell

    after feeding my dogs what i thought was high quality food, i attended a working dog demonstartion and was given sample bags of loyall. I mixed it with my dogs food and every one of them picked out the loyall and left their own food behind. I have 3 jack russells a chocolate lab and an english bulldog. Results speak for themselves. My dogs now have gleaming coats, bright eyes, and smaller firmer stools. It has drastically decreased the gassiness of my bulldog. They didnt get such dramatic results from their other food. Peoplle ask me what i feed my dogs and i tell them. My neighbor has a variety of breeds also, when i recommended loyall she switched and had the same dramatic results i did. Also being a horse owner i was already familiar with nutrena, and have always found their horse, chicken, and rabbit feed to be of good quality. You only have to look at my critters to see what they get on the inside really shows on the outside! I highly recommend loyall!

  • alicia

    I bought my first bag of Loyall Lamb and Rice today. I have a BullMastiff with horrible allergies, a Pit Bull (that has never had a problem), and fostering a Black Lab/Boxer mix, and a Beagle. The BullMastiff is the problem. He eats large quantities of food and it is a constant battle with his skin. I bet I have tried every food sold at Petco. No matter what the Pit Bull adapted to it well. I gave up on high priced foods and went to a feed store to see what they had. Main concern is beef and corn. I started feeding Diamond Lamb and Rice 2 mos ago. OMG!!! The Mastiff’s hair is falling out by the hand fulls and is itching all over. The Pit Bull’s hair is falling out by the hand fulls. The Beagles hair is falling out by the hand fulls. And the poor Lab/Boxer mix came here fine and now has constant loose stools and her hair is falling out by the hand fulls. She has been vetted recently and was checked. No parasites. No bacterial or viral intestinal infections. It’s the food!!! I have to say Diamond has been the worst food I have tried on my dogs in 4 yrs. I’m praying for better results from Loyall. And I agree, the price is great!!! I paid $35 for a 40lb bag.

  • Meagan

    That is your opinion! My two dogs are doing great on Diamond Naturals and they make a few other great products. Dogs are so different what works for yours may not work for mine. So I could say Loyall is grocery store JUNK

  • Scott A

    I tried to find this below average feed in my area just see who sells it and was surprised to find that a local OIL company that owns and operates many large name gas stations is a retailer.
    Although i have never seen this feed in a gas station they own i find this is strange.
    So, i tried to call this company several times during business hours and got voicemail everytime.
    This company has gas stations only no other types of stores, so i called the gas stations and they only sell canned pedigree or no food at all.
    A 38 year old non BBB oil company as a retailer for Loyall is just fishy.

  • Trisha

    I have been using Loyall for my breeding program since january of ’08. I’ve trialed every single formula they offer, including the cat/kitten, which my cat also loves! I had an ingredient test done by the veterinary college here…It tested 100% true to it’s labeling, far more than can be said about MANY other brands or formula’s. I’m not gonna argue who is right or who is wrong. My dogs have thrived on the brand for a long time, and I raise show dogs. With that said, Technically speaking, Turkey is a better more lean ingredient than is chicken so to me it doesn’t matter if it’s one or the other, or a mix of the two, it’s still better than beef (for my breed anyway) The Lamb and rice far superceeds the eficacy of other lamb and rice products I’ve tried. That price Melissa spoke of, is a joke, their retailer is raping them. I am a loyall dealer as well, and the average cost of Loyall in any formulation is $20 to $23 for the 40 lb. bags. I’ve never heard of $30+ per bag and I have puppy owners all over the country using it. And diamond is not a quality food. I suppose if you don’t mind your dog looking dull in his coat, and having disgusting gas and stools…but for me the few dollars more is wwwaaayyy worth it….I drove 75 miles roundtrip to buy this product before I became a dealer, also wwaaayyy worth it. Walmart, Petsmart and Tractor Supply are a whole lot closer if I wanted to feed my dogs that Diamond or Retreiver brand “grocery store” junk. I rely on results not opinions…….

  • Melissa

    I have never seen this food in my area until yesterday, when I stopped at a “feed store” and there it was on the shelves. A very quick glance told me I would not feed it-However, I was a bit surprised over the pricing-40 lb bags and the prices ran from $27.99-33.99-Waaay to much IMO when one can get the Diamond naturals for similar pricing.

  • Tyler

    I started feeding Loyall Puppy then Professional (same protein/Fat content, puppy just has smaller kibble) dog food three years ago to a couple registered English Pointer pups I was training for future trial dogs. These pups had been started on a cheaper (corn based) puppy food and they were a mess when they arrived. After being on the Loyall for three days, their stools begin to firm up and in no time at all were healthy and happy. I have since gotten out of the bird dogs and just keep an old border collie, a chihuahua, and a shi tzu here and they are fed Loyall Professional. They are shiny, fit, and have firm oderless stools. I would highly recommend this food!

  • ed
  • ed

    The grains are precooked at low temperatures separately. “Poultry Meal” is generally 60% Turkey & 40% Chicken. The only other poultry that is commercially raised in big enough amounts is Duck and that is pricey. So poultry meal is a mix of chicken and turkey. Makes sense right?

    You should do more research. The internet is filled with misinformation about a lot of things. Pet Food grade chicken or poultry by-product meal is just as good if not better than Poultry or Chicken meat meal, and its much cheaper.

    http://www.hilarywatson.com/chicken.pdf

  • Bob K

    John R Dean – How did you “Properly” check out the product? Read the label and analysis provided above. If you have some magical insight to Loyall please let us know.

    Ed – The more they cook the kibble mush, the more the nutrients are removed of course the digestibility is increased since its double cooked and becomes gelatinzed. What makes you say its high-grade low ash….. and great protein? What makes you say its Turkey? The label clearly stated by-products. Have you read the ingredients and analysis provided above? 60% turkey what? Beaks, intestines and assholes? Where on the label does it list “60% Turkey”

  • ed

    This is another food that uses high-grade low ash poultry by-product meal, saves you money and the dog gets great protein. I think “poultry by-product meal” is 60% turkey.

  • ed

    Opti Cook is just a fancy term for pre-cooking grains so they are fully gelatinzed before the food is cooked during extrusion.

    It makes a big difference in digestibility but it is not a unique process to Loyall.

  • CAROL

    We have kenneled 8 champion cattle trial border collies, that on previous dog foods, had irregular loose stools, and i was daily hosing runs, we switched to LOYALL 12 months ago, and i rarely have to hose out a run anymore, other than weekly cleansing, there coatS shine, they seem healthy & full of energy, & there stool is consistant, for middle priced dog food i would recommend LOYALL over many other types of dry dog food.

  • John R.Dean

    Ihave Loyall Premium Pet Food to my Weimaraners for 1 1/2 years with no bad effects just GREAT RESULTS !!
    Stool harder with everything great coat teeth etc.
    I really believe that who ever wrote this article just genearlized theproductsd with out PROPERLY checking the products out such as I have,then they would know what they have said to make a great feed look bad is wrong just a gerneralization of whats in the feed.
    I would NEVER SWITCH FROM LOYALL !!!
    John R.Dean

  • Bio

    I feed working catch dogs and I must say Loyal proffesional, puppy and maintenance are really good foods. I can’t speak for the others as I have not tried them. Lamb, senior, lite etc etc. But the 3 I have tried are really high quality foods. I will not bother feeding anything else. If fed gradually from whatever you are feeding you will not have a problem.

  • http://DogFoodAdvisor.com Mike Sagman

    Hi Vicki… I’m not familiar with Opti Cook. Check our FAQ page to see why I can’t give a specific product recommendation.

  • vickie

    I have labrador retrievers and originally had them on Merrick’s line of foods. We moved to a Texas 3 years ago and I had a heck of a time finding Merrick close by. Closest was @30 miles away, one way. So I started looking around for other food. Tried 2 or 3 Diamond, Exlusive and one other. I would switch them gradually, as recommended. The first few weeks stools would be acceptable, but then they would start to loosen. I would reduce the feed but nothing changed the firmness. I had been to a dog show and was told about Nutrena’s Loyall Dog Food line by a breeder of Labrador Retrievers. Once I found the feed stores that sold it, I started using it, but before that I met with a Cargill rep and voiced my concern over the corn and other grains as I was concerned about “chicken lips” in the dog food as well as potntial allergy concerns. I was told that it is the Opti Cook that makes the difference in the food. Has this been confirmed?

  • Jonathan

    It’s fine that your pup is going well on this food. But feeding it to him specifically because he “won’t eat” any thing else, is like letting your child pick McDonald’s for dinner every day because they “just won’t” eat anything else.

  • sandra

    When I got my Pomeranian puppy I took him straight to the vet for an exam to make sure he didn’t have any problems and they gave me a puppy kit that had a very popular small bite puppy food in it. When I tried to feed it to him he would literally turn his head he even did it with the can food version so I went online and ordered a sample of what is suppose to be the very best dry puppy food they make but while I was waiting on it to come in I had find something he would that wouldn’t tear his stomach up like alot of the supermarket pet food will do so i went to the feed store to see what they had and told the owner about my problem I was having and he gave several samples of premium puppy food he had and told me he bet anything he would go straight for the loyall puppy food over all of them. So I went home with all of them and put each in a bowl and let him choose and sure enough he chose the loyall! Even when I received what is suppose to be the best food in the mail I put a few pieces in his bowl with the loyall and he ate all around the other food eating only the loyall and leaving the other! That has been eleven weeks ago and he is still on the loyall and doing great! He is full of energy, he’s very intelligent, his coat looks wonderful, and he has regular firm bowel movements. I asked the vet about the food and he said they have never had any problems with loyall or nutriena and as long as he ate it and is doing good on it he didn’t have any issues with me keeping him on on it. I also love that it comes in the small pieces that he can eat with his small little mouth that pomeranians have! It doesn’t matter how much you pay for puppy food if they want eat it the food it isn’t worth anything!

  • http://www.loveyourpet.biz Alisa Cook

    I’m always looking for quality foods to recommend to my clients (we offer natural/holistic health services). At a recent dog fair, I spoke with several dog food representatives and was told by the Loyall rep (when I challenged her about the prevalent use of by-products) that their by-product was ‘high quality’ because it didn’t include the ‘by-product slough…’

    Needless to say I won’t be recommending this brand!

    Thanks for the website – I send clients here often!

    Alisa